Want to write content that CONVERTS?

Of course you do. Well, here's the secret... stop worrying about being TOO SPECIFIC. If you're scared that doing so will put people off, you're probably right - but is that necessarily a bad thing?

For more exclusive tips on how to write content that attracts (and SELLS) to the RIGHT people, tune in to the full episode now with Will Slater of 43 Clicks North - and get your pen and paper ready, because you'll want to be making notes on this one. 📝

More about Will Slater:

Will Slater is a seasoned copywriter and content specialist at a performance marketing agency based in Hull. With a background spanning over two decades in marketing, Will has honed his expertise in turning dry, technical subjects into engaging, human-focused content that drives results. Known for his creative storytelling approach—often weaving in analogies from cult classics like The Princess Bride—he combines strategic thinking with a deep understanding of language, psychology, and user experience. Passionate about clarity, specificity, and writing that truly connects, Will champions authentic communication over generic, AI-generated fluff.

Website: https://43clicksnorth.co.uk/

LinkedIn: https://www.linkedin.com/in/cleanslatewill/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Have you used an image from Google on your website? You could be charged THOUSANDS

Yep, you heard right - contrary to popular belief, you can't just nick any old image from the internet. Most of these are licensed - and can come at a hefty price.

Find out how you can avoid getting smacked by a fine of £1,000 (or more!), and what to do instead, by checking out today's episode.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

An online disguise to catch predators

In today's episode of The Engaging Marketeer podcast, we dive deep into a serious and difficult subject—exposing internet predators. This week's guest is Christopher Duff, a former High-Tech Crime Special Agent who spent years posing online as underage children to catch predators in the act. This episode contains content that may be disturbing for some listeners, especially parents, but it's a conversation that needs to be had.

Connect with Christopher:

LinkedIn: https://www.linkedin.com/in/adversity-institute/

Website: https://www.adversity.institute/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Is THIS mistake costing you business... without you even realising it?

If you think hiring a professional web developer is expensive, you don't even want to KNOW how much using an amateur could cost you.

There are certain things you can cut corners on in life, but having a poorly designed website is not one of them. Would you use a business if their website looked like sh*t? We think not - so why would people use yours?

Make sure you steer clear of this costly business blunder by checking out the full episode.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

From anxious skier to international coach!

On today's episode of The Engaging Marketeer, Darren is speaking to Louise Pode, founder of ProAbility and self-professed former anxious skier.

Louise's goal was to fall back in love with the sport to enjoy family time again - and it was through the formation of that goal, and creating the right environment around it, that led to incredible opportunities opening for her. Louise now finds herself an international coach who helps businesses and individuals build confidence and overcome challenges - using the same tactics she used to beat her own anxiety on the slopes.

If you're struggling with an area of your life where you want to become more resilient, you won't want to miss this episode.

Connect with Louise:

Website: https://www.louisepode.com/

LinkedIn: https://www.linkedin.com/in/louise-pode/

Instagram: https://www.instagram.com/freetoski/

ProAbility page: https://www.proability.co.uk/louise-pode/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

You WILL get more exposure by doing THIS

Google's AI Overviews has changed the way business' rank on Google. Will you see the same levels of traffic you used to? No. But can you still appear in the search results? YES!

Tune in to this episode of The Engaging Marketeer to find out how to beat the system and get your website back in its rightful place - front and centre of your target audience.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

From Ukraine war zone to wordsmith!

This week on The Engaging Marketeer, Darren sits down with Maiia Zlotnikova, a Ukrainian student who left Kyiv in the hope of building a better life. Maiia was just 16 when the war broke out…. now, at 19 years old, she’s made a name for herself by building a business from scratch.

If you’re looking for words of advice from someone who’s truly experienced it all and come out of the other side, make sure to tune in to this episode.

Connect with Maiia:

LinkedIn: https://www.linkedin.com/in/maiia-zlotnikova-199a69323/

YouTube: https://www.youtube.com/@maiiazlotnikova

Instagram: https://www.instagram.com/maiia.zltn/

Skool: https://www.skool.com/@maiia-zlotnikova-4972

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Guaranteed way to generate leads REVEALED

If your website is the digital equivalent of the Sahara desert (look out for that tumbleweed!) when it comes to leads, you're not going to want to miss this week's episode of The Engaging Marketeer.

Discover how you can put steps into place TODAY to start getting the quality leads you want, by making sure your dream audience can actually find you. And no, this won't cost you anything - these are all actions you can take yourself, by tuning in to Darren's top tips.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.