Episodios

  • How is AI Impacting SEO?
    Jun 12 2025

    SEO expert Chris Olson weighs in how AI is impacting Search Engine Optimisation and what businesses can do to say visible on the SERPs.


    Thank you, as always, to our SEO Clients including:


    Drainsmart - a London Drainage Company


    HSW Timber - Timber Supplies in Kent


    A.S Cooling Ltd - Commercial Air Conditioning


    Julian Roofing Services Ltd - Roofers in Bromley


    UK Sync Music provided by Chris Olson.


    Contact us via our website for SEO Campaigns and Website Design.

    Hosted on Acast. See acast.com/privacy for more information.

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    8 m
  • How to Get More Google Reviews
    May 9 2025

    In this Business podcast episode, get marketing advice from Olson Digital Marketing as we give 5 top tips to get more Google Reviews. Whether it's asking in person or leveraging the reviews on your social media, we have tried and tested solutions for businesses looking to increase their online reputation.


    Why should a business get more Google Reviews? Whether you are a new or established brand, business, or other, a huge amount of customers and clients will still go to Google to check out what people say about you. If they see a listing with amazing Google Reviews, this keeps the trust going. If they don't, then you could be losing out on a lot of business.


    Hosted by Chris Olson, who also provides the UK sync music as a UK sync artist.


    Thank you, as always, to our wonderful clients mentioned in this episode:


    HSW Timber - timber merchants in Kent

    Julian Roofing Services Ltd - Roofers in Bromley

    A.S Cooling Ltd - Commercial Air Conditioning

    Drainsmart - a London drainage company

    Hosted on Acast. See acast.com/privacy for more information.

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    13 m
  • Using Schema for Better SEO
    Apr 17 2025
    Fried Marketing: Unlock Your SEO Potential with Schema Markup!


    Tired of your website getting lost in the search engine abyss? This week on Fried Marketing, host Chris Olson dives deep into the often-overlooked power of schema markup. Think of it as giving Google and other search engines crystal-clear instructions about your content, leading to richer snippets, better visibility, and ultimately, more clicks!


    Chris breaks down what schema is, why it's crucial for modern SEO, and how even non-technical marketers can implement it effectively. Learn about different types of schema, from product listings and reviews to events and FAQs, and discover how they can significantly boost your organic reach.


    Stop leaving valuable SEO opportunities on the table. Tune in to this episode of Fried Marketing and learn how to fry up the competition by harnessing the power of schema markup. Get ready for actionable tips and practical advice you can implement right away to elevate your website's search performance. Don't miss out!


    Thanks to our SEO clients for working with us on this:


    Drainsmart - a London Drainage Company


    HSW Timber - Timber Merchants in Kent


    A.S Cooling Ltd - Commercial Air Conditioning


    Julian Roofing Services Ltd - Roofers in Bromley


    The UK Sync Music was provided by Chris Olson. Learn more about his sync music for film and sync music for TV.

    Hosted on Acast. See acast.com/privacy for more information.

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    6 m
  • 5 Ways to Leverage SEO in 2025
    Apr 8 2025

    In this business marketing episode, marketeer Chris Olson explores 5 ways to improve your SEO in 2025. From user-experience and website speed, to structured markup data and backlinks, get some incredible top tips to improve your website's SEO in 2025.


    Thank you to our wonderful SEO clients at Olson Digital Marketing below for their trust in our SEO services in London:


    Drainsmart: A London drainage company providing drain repairs, CCTV Drain Surveys, and drain lining as well as a whole host of amazing drainage services for customers in London.


    HSW Timber: Timber merchants in Kent with two yards, one in Brasted and the other in Chislehurst, providing incredible timber supplies in Kent.


    A.S Cooling Ltd: commercial air conditioning suppliers who can also provide domestic AC. Contact them for air conditioning in Kent.


    Julian Roofing Services Ltd: roofers in Bromley helping homeowners and businesses with all aspects of roofing, including roof repairs, installation, guttering services and more.


    UK Sync Music providing by Chris Olson: Find out more about his sync music for film and sync music for TV.

    Hosted on Acast. See acast.com/privacy for more information.

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    10 m
  • How to Respond to Negative Reviews
    Mar 14 2025

    Welcome back to Fried Marketing, the podcast where we serve up sizzling marketing insights you can actually use! This week, your host, Chris Olson, is diving deep into the often-dreaded world of Google Reviews. Whether you're a local bakery, a bustling e-commerce store, or a service provider, those little stars and accompanying comments can make or break your online reputation.


    In this episode, Chris tackles the burning question every business owner faces: how do you effectively address negative feedback on Google? We all strive for five-star perfection, but let's be honest, those one and two-star reviews are inevitable. It's not about avoiding them, it's about how you respond that truly matters.


    Chris kicks things off by explaining why Google Reviews are so crucial in the modern marketing landscape. We'll explore how they influence search rankings, consumer trust, and ultimately, your bottom line. Did you know a single negative review can deter potential customers? We'll dissect the psychology behind online reviews and why they hold so much weight.


    Then, we're getting down to the nitty-gritty: how to handle those dreaded negative reviews. Chris breaks down a step-by-step process, starting with the golden rule: always respond. Ignoring a negative review is like sweeping dirt under the rug – it doesn't disappear, and it certainly doesn't look good.


    Thank you, as always, to our wonderful clients. Especially:


    Drainsmart - Drainage Company in London

    HSW Timber - Timber Merchants in Kent

    A.S Cooling Ltd - Air Conditioning Suppliers in Kent

    Julian Roofing - Roofers in Bromley


    Whether you're a seasoned marketer or a small business owner just starting out, this episode of Fried Marketing will equip you with the knowledge and confidence to tackle Google Reviews head-on. Don't let negative feedback hold you back – learn how to turn it into a powerful tool for building trust and attracting new customers.


    Don't forget to subscribe to Fried Marketing for more actionable marketing advice, and leave us a review – we promise to respond!

    Hosted by, and UK sync music provided by, Chris Olson.

    Hosted on Acast. See acast.com/privacy for more information.

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    12 m
  • Over-Reliance on Platforms
    Feb 21 2025

    Find out why businesses should have a website to avoid having the rug pulled by platforms. In this business marketing podcast episode, Chris Olson - marketing expert at Olson Digital Marketing - talks about how businesses can become overly reliant on certain platforms, such as social media or Google, leaving them with nowhere to turn if they don't have a space that they control.


    Thanks to our clients for their support! They are:


    London drainage company, Drainsmart


    Kent Timber Merchants, HSW Timber


    Air Conditioning Suppliers, A.S Cooling Ltd


    Bromley Roofers, Julian Roofing Services Ltd


    If you would like to work with Olson Digital Marketing as your London website designer, get in touch via our website.

    Hosted on Acast. See acast.com/privacy for more information.

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    9 m
  • 3 Tips to Build Trust as a Business with Marketing
    Dec 16 2024

    On this business podcast, marketeer Chris Olson gives his top 3 tips for businesses to use free marketing in order to build trust with customers and Google.


    Find out more about Olson Digital Marketing and our website designers in London on our website.


    And thanks to our clients below for being our case studies in this episode of our business podcast.


    Drainsmart - a London drainage company


    A.S Cooling Ltd - air conditioning suppliers in Kent.

    Hosted on Acast. See acast.com/privacy for more information.

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    11 m
  • Top Tips for Businesses During Quiet Periods
    Dec 10 2024

    On this business marketing podcast episode, marketeer Chris Olson gives his top tips for businesses to get busier during quieter times like Christmas.


    The Fried Marketing Podcast is from Olson Digital Marketing, website designers in London who provide a variety of marketing solutions for businesses of all sizes.


    Thank you to our client Julian Roofing Services Ltd, expert roofers in Bromley, for being our case study on this episode. Find out more about their services on their website (made by Olson Digital Marketing) which include:


    • Roof Repairs
    • Rendering
    • Guttering Services
    • New Roofs
    • Flat Roofs
    • And more!

    Hosted on Acast. See acast.com/privacy for more information.

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    10 m