In this episode, we hear from Scott Coleman, an experienced inside sales rep at Copy.AI, about his approach to cold calling. Scott shares insights on:

Combining cold calls with other outreach methods:
"You cannot talk about cold calling without talking about also having emails in your sequences and connecting on LinkedIn... just trying to create any amount of recognition leading up to your calls."

Researching prospects before calling:
"You need to know a little bit about them. You need to know a little bit about their company and you need to formulate an approach for that phone call."

Moving quickly but not blindly:
"Move with speed, move with velocity, but don't move blindly."

Scott's cold call approach includes:
• Using a hook or opening line
• Acknowledging it's a sales call
• Asking how the prospect is doing
• Inviting them to hang up (as reverse psychology)

On maintaining energy and motivation, Scott advises:
"If you feel your mood slipping... the best thing to do is take a moment... refocus your energy and re-center yourself however you do that."

For new or discouraged sales reps, Scott recommends:
"You need to know yourself. You need to know how to get yourself in a good mood... Don't try to fight through the bad feeling by doing nothing or just keeping on keeping on."

Scott reminds us of cold calling realities:
"It is a tough game. Most people are not going to pick up the phone."

But with the right mindset and approach, cold calling can still be an effective sales strategy.

In this episode of Future Proof, Aaron Adza, an inside account representative at Copy.ai, shares his insights on effective cold calling techniques in sales.

Key takeaways:

1. Parallel dialers boost efficiency: Aaron uses technology that allows him to call multiple numbers simultaneously, maximizing talk time and data validation.
2. Strategic voicemails generate callbacks: A vague yet intriguing voicemail can prompt prospects to return calls, opening doors for meaningful conversations.
3. Adaptable conversation starters: Aaron employs various opening lines to build familiarity, like "Does that ring a bell?" to engage prospects naturally.
4. Balancing quantity and quality: While focusing on high call volumes, Aaron emphasizes the importance of genuine interactions over "spray and pray" tactics.
5. Leveraging AI in sales: Copy.ai's tools help generate account research, contact information, and even draft cold emails, streamlining the outreach process.
6. Mindset matters: Handling rejection, embracing "cringe" moments, and staying motivated are crucial for SDR success.
7. Evolving outreach methods: There's a shift from email-heavy to phone-heavy strategies, adapting to market saturation in email outreach.

Aaron's approach demonstrates that cold calling remains a viable and effective strategy when combined with modern tools and a resilient attitude. As he puts it, "If you can handle a little cringe... I think you can do it."

Cold Calling Strategies That Actually Work

In this episode of Future Proofed, host Nathan Thompson speaks with Brianna Stout, an inside account representative at Copy.ai, about effective cold calling strategies. Despite claims that cold calling is "dead," Brianna argues it remains a powerful tool for understanding prospects and facilitating human connections.

She shares key insights on:

• Preparation: Researching prospects and having relevant talking points ready before calls
• Breaking the ice: Addressing upfront that it's a cold call to disarm prospects
• Bringing humanity: Making interactions feel personal, not robotic
• Focusing on relevance: Tailoring outreach to each prospect's specific situation

Brianna emphasizes the importance of having the right mindset, including:

• Approaching calls with humility and empathy
• Not taking rejections personally
• Speaking confidently but without pressure for specific outcomes

For those managing cold calling teams, Brianna recommends:

• Providing proper tools, resources and talk tracks
• Enabling reps to speak credibly about products/services
• Setting up team members for success

She also discusses how AI tools are enhancing cold calling by:

• Assisting with prospect research
• Allowing reps to work more strategically
• Saving time on preparation

While many claim cold calling is obsolete, Brianna argues it enables deeper prospect understanding and human-to-human conversations that other channels can't match. With the right approach, cold calling remains a valuable and effective outreach strategy.