Most new products fail. But Jon LaClare has spent decades changing that.

In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.

We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.

• Why 95% of New Product Launches Fail—and How to Avoid It
• The Secret to 10x Success Rates for New Product Launches
• The #1 Thing You Must Do for a Successful Product Launch
• What Kraft’s Early Failures Taught About Launching Products
• The One-Day Strategy Behind BlueBlockers and OxiClean’s Success
• The Perfect Launch System and the 3 Ps of a Profitable Rollout
• The Real Problem Most Marketers Miss in Product Launch Campaigns
• The Truth About ‘But Wait There’s More’ and Billy Mays
• How to Use AI and Video the Right Way in Product Marketing
• The Role of Authenticity and the Media Buying Tools Jon Uses

• Website - https://www.harvestgrowth.com/
• Linkedin - https://www.linkedin.com/in/jon-laclare/
• Instagram - https://www.instagram.com/p/DI4LwoaMiNT/
• YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketing
• X - https://x.com/jonlaclare
• Book - https://www.harvestgrowth.com/perfectlaunchsystembook

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can.

In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments.

They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story.

If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people.

• Why public speaking is more valuable than ever in the age of AI
• Big stage vs small stage: where your speaking skills really matter
• The difference between average and unforgettable presenters
• How storytelling creates connection and builds authority
• Why most storytelling frameworks don’t actually work
• What triggers audience emotion (dopamine science of stories)
• The biggest mistake even good storytellers make on stage
• How to collect and test your best stories
• Nikki Glaser, award shows, and testing your material 90+ times
• How to use context to make thank-you speeches powerful
• Making numbers come alive with a story
• One of the worst award show moments—and how it was fixed
• Mike’s VIP days and working with top speakers and execs

• Website - https://mikeganino.com/
• LinkedIn - https://www.linkedin.com/in/mikeganino/
• Grab Mike’s book Make a Scene:https://mikeganino.com/make-a-scene-behind-the-book-with-erin-king/
• Instagram - https://www.instagram.com/mikeganino/?hl=en

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Most People Are Playing Not to Lose… and It’s Costing Them Everything

Your money mindset might be sabotaging your business, and you won’t even know it until you wake up to the patterns.

Leisa Peterson, keynote speaker and financial educator, shares how a trip to Paris helped her see the truth about abundance and shift her entire relationship with money. She breaks down her AWAKE Methodology, the traps of automatic thinking, and the real reason your business vision might be built on fear instead of growth.

If you're tired of chasing money and never feeling like it’s enough, this episode will show you how to change everything from the inside out.

• Why your money mindset may be sabotaging your business
• How a trip to Paris revealed the truth about abundance
• Common unconscious patterns that keep us in scarcity
• Why most people are “playing not to lose”
• The AWAKE methodology for transforming your relationship with money
• Why your business vision might not be the real vision
• How to shift from fear to clarity in financial decisions
• The importance of conscious awareness in marketing and money
• Survival vs. growth: the difference in your strategy

Website: https://www.wealthclinic.com

Book: https://www.mindfulmillionairebook.com/

LinkedIn: https://www.linkedin.com/in/leisapeterson1/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.