Most new products fail. But Jon LaClare has spent decades changing that.

In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.

We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.

• Why 95% of New Product Launches Fail—and How to Avoid It
• The Secret to 10x Success Rates for New Product Launches
• The #1 Thing You Must Do for a Successful Product Launch
• What Kraft’s Early Failures Taught About Launching Products
• The One-Day Strategy Behind BlueBlockers and OxiClean’s Success
• The Perfect Launch System and the 3 Ps of a Profitable Rollout
• The Real Problem Most Marketers Miss in Product Launch Campaigns
• The Truth About ‘But Wait There’s More’ and Billy Mays
• How to Use AI and Video the Right Way in Product Marketing
• The Role of Authenticity and the Media Buying Tools Jon Uses

• Website - https://www.harvestgrowth.com/
• Linkedin - https://www.linkedin.com/in/jon-laclare/
• Instagram - https://www.instagram.com/p/DI4LwoaMiNT/
• YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketing
• X - https://x.com/jonlaclare
• Book - https://www.harvestgrowth.com/perfectlaunchsystembook

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can.

In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments.

They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story.

If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people.

• Why public speaking is more valuable than ever in the age of AI
• Big stage vs small stage: where your speaking skills really matter
• The difference between average and unforgettable presenters
• How storytelling creates connection and builds authority
• Why most storytelling frameworks don’t actually work
• What triggers audience emotion (dopamine science of stories)
• The biggest mistake even good storytellers make on stage
• How to collect and test your best stories
• Nikki Glaser, award shows, and testing your material 90+ times
• How to use context to make thank-you speeches powerful
• Making numbers come alive with a story
• One of the worst award show moments—and how it was fixed
• Mike’s VIP days and working with top speakers and execs

• Website - https://mikeganino.com/
• LinkedIn - https://www.linkedin.com/in/mikeganino/
• Grab Mike’s book Make a Scene:https://mikeganino.com/make-a-scene-behind-the-book-with-erin-king/
• Instagram - https://www.instagram.com/mikeganino/?hl=en

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Most People Are Playing Not to Lose… and It’s Costing Them Everything

Your money mindset might be sabotaging your business, and you won’t even know it until you wake up to the patterns.

Leisa Peterson, keynote speaker and financial educator, shares how a trip to Paris helped her see the truth about abundance and shift her entire relationship with money. She breaks down her AWAKE Methodology, the traps of automatic thinking, and the real reason your business vision might be built on fear instead of growth.

If you're tired of chasing money and never feeling like it’s enough, this episode will show you how to change everything from the inside out.

• Why your money mindset may be sabotaging your business
• How a trip to Paris revealed the truth about abundance
• Common unconscious patterns that keep us in scarcity
• Why most people are “playing not to lose”
• The AWAKE methodology for transforming your relationship with money
• Why your business vision might not be the real vision
• How to shift from fear to clarity in financial decisions
• The importance of conscious awareness in marketing and money
• Survival vs. growth: the difference in your strategy

Website: https://www.wealthclinic.com

Book: https://www.mindfulmillionairebook.com/

LinkedIn: https://www.linkedin.com/in/leisapeterson1/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Most personal injury attorneys waste thousands every month on marketing that does not create authority or real clients.

In this episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, CEO of Rankings.io, to reveal how law firms can transform their marketing strategies in today’s AI-driven world.

Chris explains how to fix the biggest mistakes law firms make, how SEO is evolving, and how firms can build a brand that outlasts Google Ads.

He also shares powerful lessons law firms can learn from Geico and State Farm, and how smart branding wins the best clients.

🎯 Chris also talks about his book, Personal Injury Lawyer Marketing, and shares insights from launching PIMCon (Personal Injury Marketing Conference).

If you are serious about growing your law firm in 2025 and beyond, watch this episode and subscribe for more strategies from the world’s top marketers and attorneys.

• The Biggest Marketing Mistake Law Firms Make (And How to Fix It)
• Building a Standout Brand Instead of Blending In With Generic Ads
• Beyond Google Ads – How Diversifying Marketing Channels Boosts Results
• Why Multi-Channel Marketing (SEO, PPC, Social TV) Wins in the Long Run
• What Law Firms Can Learn From Geico and State Farm About Branding
• Applying Insurance Company Strategies to Your Law Firm Marketing

• Website - https://rankings.io/
• LinkedIn - https://www.linkedin.com/in/chrisdreyerco/
• Instagram - @chrisdreyerco
• Podcast - https://rankings.io/pim

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Most cash-pay hormone practices hit a ceiling. They grow… then stall. But Jody Layne helped take one from $500K to $4.2 million in revenue without sacrificing patient care.

In this episode, Jody breaks down the Predictable Profit Formula that made it possible. You’ll learn her full five-step framework, how to identify the one thing holding most clinics back, and what she wishes she’d done differently (yes, she made a major mistake, and you’ll want to avoid it). Whether you're a healthcare entrepreneur, clinic owner, or hormone practice leader, this episode is a masterclass in scaling profitably and sustainably.

🔥 SPECIAL OFFER for Garlic Marketing Show Listeners

Jody is offering something huge for our listeners.

You can get $100 off her full Predictable Profit Formula Course, normally $297, but now only $197 for Garlic Marketing fans.

🧄 Go here to grab the discount: https://solutions.acceleratedmedicalpractices.com/the-ppc-sales-page-garlic.html

If you’re serious about building a profitable cash-pay practice, this is the shortcut to getting there with a real plan that actually works.

• How Jody Layne Scaled a Hormone Practice from $500K to $4.2M
• The Predictable Profit Formula Overview
• Cash-Pay Practice Challenges and Opportunities
• (The One Mistake Jody Regrets) Waiting Too Long to Raise Prices
• Who the Predictable Profit Formula Works Best For

• Facebook - https://www.facebook.com/acceleratedmedicalpractices
• YouTube - https://www.youtube.com/@AcceleratedMedicalPractices
• Instagram - https://www.instagram.com/acceleratedmedicalpractices
• LinkedIn - AMP - https://www.linkedin.com/company/accelerated-medical-practices/?viewAsMember=true
• LinkedIn - Jody - https://www.linkedin.com/in/jodybethlayne/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Most sales training is outdated, and if you’re still following the same “always be closing” playbook, you’re probably pushing clients away.

In this episode of the Garlic Marketing Show, John "Small Mountain" Hill, bestselling author of Selling From Scratch, exposes why most sales advice is failing you, why referrals might actually be hurting your business, and the seven reasons people won’t buy from you.

If you’re running an agency, coaching business, or selling any service, this episode will change how you think about sales.

Want to master sales without outdated tactics? Connect with John "Small Mountain" Hill on LinkedIn and check out his book Selling From Scratch.

• The biggest sales myths that are costing you deals
• Why you’ll hate your next salesperson if you don’t fix this first
• The huge gap between lead magnets and selling high-ticket offers
• The biggest mistakes founders make when hiring closers
• Why referrals might actually be hurting your business
• The seven reasons prospects don’t buy and how to overcome them
• How bad CRM habits are ruining your follow-ups
• What Dr. Seuss can teach you about selling the right way

• Website - https://adaptedgrowth.com/
• LinkedIn - https://www.linkedin.com/in/johnblanehill/
• Book - https://adaptedgrowth.com/selling-from-scratch/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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