Getting to Aha! with Darshan Mehta Podcast Por iResearch arte de portada

Getting to Aha! with Darshan Mehta

Getting to Aha! with Darshan Mehta

De: iResearch
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 Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.© 1998 - 2024 iResearch, Inc. Economía Exito Profesional Gestión Gestión y Liderazgo Liderazgo
Episodios
  • Neil Twa on Cracking the Code to $100M Amazon FBA Success

    Neil Twa on Cracking the Code to $100M Amazon FBA Success
    May 23 2025
    In this episode of Getting to Aha!, host Darshan Mehta interviews e-commerce expert Neil Twa, CEO of Voltage Holdings. Neil shares his journey from corporate life at IBM to building Amazon FBA brands, generating over $100 million in sales. He discusses the power of product innovation over invention, how to find high-margin opportunities, and why premium pricing is essential for long-term success. Listeners will gain actionable insights into building scalable e-commerce brands and navigating Amazon’s competitive marketplace.
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    40 m
  • [Greatest Hits] Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos

    [Greatest Hits] Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos
    May 16 2025
    In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering excellent customer service in the digital realm.
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    38 m
  • Kai Fuentes on the Power of Cultural Nuance in Market Research

    Kai Fuentes on the Power of Cultural Nuance in Market Research
    May 9 2025
    In this episode of Getting to Aha!, host Darshan Mehta interviews multicultural research expert Kai Fuentes, President and Founder of Ebony Marketing Systems. Kai shares her journey from conducting interviews at age 12 to leading a firm that champions diverse voices. She discusses the importance of cultural sensitivity, creating space for authentic storytelling, and building trust in research. Listeners will gain actionable insights into conducting impactful multicultural studies and balancing qualitative depth with modern tools, such as AI.
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    33 m
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