Mastering SEO in today’s landscape takes more than just knowing keywords. It’s about understanding links, user behavior, and how AI is changing the game. Whether you're a seasoned SEO or just getting started, having the right mindset and strategy is key.

In this episode, Craig Campbell breaks down the core elements of a successful SEO campaign. He shares his approach to launching fast-moving projects, building links that actually move the needle, and using CTR and AI strategies to stay ahead. You’ll also learn how to avoid the top SEO mistakes he sees most often and how to use tools like Koala Writer, Surfer SEO, and Quillbot to streamline your process.

Craig Campbell is a Glasgow-based SEO expert with 22+ years of experience. He built his career by testing strategies, running agencies and affiliate sites, and sharing his results openly. Today, Craig teaches SEO through training, public speaking, and his popular YouTube channel. He’s spoken at global conferences like Chiang Mai SEO and BrightonSEO, and continues to help marketers and business owners get real results from search.

Timestamp:

00:00 Intro

00:23 Craig Campbell’s Background

01:01 Mindset of a Successful SEO

04:45 How Craig Quickly Launched His Own Project

06:49 Link Building Philosophy

11:04 Inner Page Link Building Strategy

12:23 Parasite SEO

14:18 Best CTR Strategies

20:12 Creative Ways to Use AI in SEO

24:22 How to Rank Better in AI Algorithms

27:43 Top SEO Mistakes

33:47 Favorite SEO Tools

37:33 Best SEO Conferences in 2025

43:00 Connect with Craig Campbell

Mentioned Tools:

24:47 Koala Writer - https://koala.sh/

25:06 Quillbot - https://quillbot.com/

25:13 Grammarly - https://app.grammarly.com/

33:47 Surfer SEO - https://surferseo.com/

33:49 Page Optimizer PRO - https://www.pageoptimizer.pro/

Connect with Craig Campbell to learn more about SEO

🔗 LinkedIn: https://uk.linkedin.com/in/craigcampbell0302

🔗 Website: https://www.craigcampbellseo.com/about-me/

🔗 YouTube: https://www.youtube.com/@CraigcampbellseoUk

🔗 Facebook: https://www.facebook.com/craigcampbellseo/

🔗 TikTok: https://www.tiktok.com/@craigcampbellseo/

#seo #seostrategy #searchengineoptimization #seotips #seo2025

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🔔 Do you want to learn more about different growth marketing strategies?

Increase Your Reach. Convert More. Grow Faster.

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/

🔗 Website: https://gerrid.com/

🔗 Podcast Website: https://growthboss.tv/

🔗 Digital Marketing Website: https://fortressgrowth.com/

If your SEO campaigns aren’t getting results, you might be making one of the common mistakes Craig Campbell sees every day.

In EP 38 of Growth Boss, Craig Campbell shares how he starts fast SEO projects, builds links that actually help rankings, and uses tools like Koala Writer and Surfer SEO to save time. We also talk about how to improve click-through rates, how AI is changing search, and what most people still get wrong about SEO.

Full episode drops tomorrow. Don’t miss it!

. . . .

For simple, real-world SEO and business tips that work, follow @iamgerrid.

#seo #seostrategy #searchengineoptimization #seotips #seo2025 #marketingpodcast #businesspodcast #growthboss #sarasotapodcast #floridapodcast

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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

Freeing up time as an entrepreneur isn’t just about delegation—it’s about setting up the right systems, hiring the right people, and knowing what truly moves the needle. If you’re feeling stuck in the day-to-day, this episode will help you reclaim your time and focus on what matters most.

In this episode, Kasim Aslam shares how to free up 40 hours a month by building accountability within the team, improving delegation, and hiring top talent. He breaks down the difference between tasks and projects, explains where to find A-players, and reveals what separates the top 1% of businesses from the rest. Kasim also talks about the biggest mistakes entrepreneurs make when trying to free up their time and how to avoid them.

Kasim Aslam is an entrepreneur, author, and founder of Solutions 8, one of the top-ranked Google Ads agencies, which he successfully exited in 2022. He has built multiple 7- and 8-figure businesses, co-authored You vs Google, and co-hosts the Perpetual Traffic podcast. He’s also the creator of ParetoTalent, a recruiting agency for executive assistants, and co-founder of The Driven Mastermind, a community for top entrepreneurs.

Timestamp: 00:00 Intro 00:25 Kasim Aslam’s Background 01:12 Common Misunderstandings Business Owners Have When They Start Freeing Up Their Time 08:06 Tasks vs. Projects 10:25 How To Improve Team Accountability 15:47 How To Find Top Talent 26:14 Where To Find Top Talent 30:22 Main Role as a CEO and Business Owner 33:54 What the Top 1% of Businesses Have in Common 36:33 What Prevented Kasim from Expanding His Business 41:29 How To Plan for the Year 44:25 Connect with Kasim Aslam

Mentioned Resources: 05:31 You vs. Google https://www.amazon.com/You-vs-Google-Unauthorized-Guide/dp/B0BW38DCKV 41:58 Habiting.com https://www.habiting.com/ 43:29 The One Thing https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776

Connect with Kasim Aslam to learn more about Entrepreneurship 🔗 YouTube: https://www.youtube.com/@KasimAslam 🔗 All Links: https://kasim.me/

#entrepreneurship #entrepreneur #entrepreneurtips #delegationtips #smartdelegation

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🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/