Mastering SEO in today’s landscape takes more than just knowing keywords. It’s about understanding links, user behavior, and how AI is changing the game. Whether you're a seasoned SEO or just getting started, having the right mindset and strategy is key.

In this episode, Craig Campbell breaks down the core elements of a successful SEO campaign. He shares his approach to launching fast-moving projects, building links that actually move the needle, and using CTR and AI strategies to stay ahead. You’ll also learn how to avoid the top SEO mistakes he sees most often and how to use tools like Koala Writer, Surfer SEO, and Quillbot to streamline your process.

Craig Campbell is a Glasgow-based SEO expert with 22+ years of experience. He built his career by testing strategies, running agencies and affiliate sites, and sharing his results openly. Today, Craig teaches SEO through training, public speaking, and his popular YouTube channel. He’s spoken at global conferences like Chiang Mai SEO and BrightonSEO, and continues to help marketers and business owners get real results from search.

Timestamp:

00:00 Intro

00:23 Craig Campbell’s Background

01:01 Mindset of a Successful SEO

04:45 How Craig Quickly Launched His Own Project

06:49 Link Building Philosophy

11:04 Inner Page Link Building Strategy

12:23 Parasite SEO

14:18 Best CTR Strategies

20:12 Creative Ways to Use AI in SEO

24:22 How to Rank Better in AI Algorithms

27:43 Top SEO Mistakes

33:47 Favorite SEO Tools

37:33 Best SEO Conferences in 2025

43:00 Connect with Craig Campbell

Mentioned Tools:

24:47 Koala Writer - https://koala.sh/

25:06 Quillbot - https://quillbot.com/

25:13 Grammarly - https://app.grammarly.com/

33:47 Surfer SEO - https://surferseo.com/

33:49 Page Optimizer PRO - https://www.pageoptimizer.pro/

Connect with Craig Campbell to learn more about SEO

🔗 LinkedIn: https://uk.linkedin.com/in/craigcampbell0302

🔗 Website: https://www.craigcampbellseo.com/about-me/

🔗 YouTube: https://www.youtube.com/@CraigcampbellseoUk

🔗 Facebook: https://www.facebook.com/craigcampbellseo/

🔗 TikTok: https://www.tiktok.com/@craigcampbellseo/

#seo #seostrategy #searchengineoptimization #seotips #seo2025

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🔔 Do you want to learn more about different growth marketing strategies?

Increase Your Reach. Convert More. Grow Faster.

Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected.

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🔗 Digital Marketing Website: https://fortressgrowth.com/

If your SEO campaigns aren’t getting results, you might be making one of the common mistakes Craig Campbell sees every day.

In EP 38 of Growth Boss, Craig Campbell shares how he starts fast SEO projects, builds links that actually help rankings, and uses tools like Koala Writer and Surfer SEO to save time. We also talk about how to improve click-through rates, how AI is changing search, and what most people still get wrong about SEO.

Full episode drops tomorrow. Don’t miss it!

. . . .

For simple, real-world SEO and business tips that work, follow @iamgerrid.

#seo #seostrategy #searchengineoptimization #seotips #seo2025 #marketingpodcast #businesspodcast #growthboss #sarasotapodcast #floridapodcast

=============================

🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

Freeing up time as an entrepreneur isn’t just about delegation—it’s about setting up the right systems, hiring the right people, and knowing what truly moves the needle. If you’re feeling stuck in the day-to-day, this episode will help you reclaim your time and focus on what matters most.

In this episode, Kasim Aslam shares how to free up 40 hours a month by building accountability within the team, improving delegation, and hiring top talent. He breaks down the difference between tasks and projects, explains where to find A-players, and reveals what separates the top 1% of businesses from the rest. Kasim also talks about the biggest mistakes entrepreneurs make when trying to free up their time and how to avoid them.

Kasim Aslam is an entrepreneur, author, and founder of Solutions 8, one of the top-ranked Google Ads agencies, which he successfully exited in 2022. He has built multiple 7- and 8-figure businesses, co-authored You vs Google, and co-hosts the Perpetual Traffic podcast. He’s also the creator of ParetoTalent, a recruiting agency for executive assistants, and co-founder of The Driven Mastermind, a community for top entrepreneurs.

Timestamp: 00:00 Intro 00:25 Kasim Aslam’s Background 01:12 Common Misunderstandings Business Owners Have When They Start Freeing Up Their Time 08:06 Tasks vs. Projects 10:25 How To Improve Team Accountability 15:47 How To Find Top Talent 26:14 Where To Find Top Talent 30:22 Main Role as a CEO and Business Owner 33:54 What the Top 1% of Businesses Have in Common 36:33 What Prevented Kasim from Expanding His Business 41:29 How To Plan for the Year 44:25 Connect with Kasim Aslam

Mentioned Resources: 05:31 You vs. Google https://www.amazon.com/You-vs-Google-Unauthorized-Guide/dp/B0BW38DCKV 41:58 Habiting.com https://www.habiting.com/ 43:29 The One Thing https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776

Connect with Kasim Aslam to learn more about Entrepreneurship 🔗 YouTube: https://www.youtube.com/@KasimAslam 🔗 All Links: https://kasim.me/

#entrepreneurship #entrepreneur #entrepreneurtips #delegationtips #smartdelegation

=============================

🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

Trying to free up time as an entrepreneur?

It’s not just about delegation.

It’s about systems, team accountability, and hiring the right people.

In EP 37 of Growth Boss, Kasim Aslam shares how he frees up 40 hours a month by shifting from doing to leading. We talk about how to improve delegation, where to find A-players, and the big mistake most entrepreneurs make when trying to buy back their time.

Full episode drops tomorrow. Don’t miss it!

For simple, real-world SEO and business tips that work, follow @iamgerrid.

#entrepreneurship #entrepreneur #entrepreneurtips #delagationtips #smartdelegation #marketingpodcast #businesspodcast #sarasotapodcast #floridapodcast

=============================

🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

Building a successful SEO business in 2025 isn’t just about rankings—it’s about getting real results, attracting the right clients, and growing in a changing industry. Whether you're starting fresh or looking to scale, having the right systems in place is key.

In this episode, Nathan Gotch shares how he went from running an SEO agency to building a training business. He talks about what’s changed in SEO, why he shifted his business model, and the best ways to get clients today. Nathan also breaks down what makes a great agency owner and what it really takes to succeed.

Nathan Gotch is an SEO expert with over 10 years of experience helping businesses grow online. He’s the founder of Gotch SEO Academy, a leading SEO training program, and the CEO of Rankability, a tool that helps agencies improve their content. Nathan is also the author of The SEO Entrepreneur and has been featured on sites like Semrush and Ahrefs. His strategies have helped many businesses increase their website traffic and grow.

Timestamp: 00:00 Intro 00:26 Nathan Gotch’s Background 01:02 Life Before SEO 08:33 Transition from an SEO Agency to SEO Training 12:46 What Prompted Nathan Gotch to Explore Other Opportunities in SEO 18:49 Why He Switched from the Launch Model 30:10 How Starting an SEO Business Has Changed Over Time 39:39 The Best Client Acquisition Tactics in 2025 44:29 Core Attributes of a Successful Agency Owner 50:26 Connect with Nathan Gotch

Connect with Nathan Gotch to learn more about SEO 🔗 Website: https://nathangotch.com/ 🔗 LinkedIn: https://www.linkedin.com/in/nathangotch/ 🔗 YouTube: https://www.youtube.com/@nathangotch 🔗 X: https://x.com/nathangotch/

#seo #seoagency #seobusiness #seoagencyprocess #searchengineoptimization

=============================

🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

Starting or scaling an SEO business in 2025? It’s not just about rankings anymore.

In EP 36 of Growth Boss, Nathan Gotch shares how he built a successful SEO training brand after running an agency. We talk about client acquisition, what makes a great agency owner, and how the game is changing.

Full episode drops Thursday. Don't miss it!

. . . .

For simple, real-world SEO and business tips that work, follow @iamgerrid.

#seo #seoagency #seobusiness #seoagencyprocess #searchengineoptimization #marketingpodcast #businesspodcast #sarasotapodcast #floridapodcast

=============================

🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

Winning in SEO in 2025 means keeping up with changes, using smart strategies, and focusing on what really helps your business grow. It’s not just about ranking high on Google but about building trust and authority that lasts.

In this episode, Jaume Ros talks about the biggest changes in SEO and how to stay ahead. We cover backlinks, digital PR, programmatic SEO, and how AI is shaping search. Jaume also shares tips on personal branding, link-building strategies that actually work, and why brand trust matters more than ever.

Jaume Ros is an SEO expert and software developer creating Clicks.so, a budget-friendly SEO tool. He has been in the industry for over eight years and has helped thousands of people through his YouTube channel. His goal is to make SEO easier and more accessible for everyone.

Timestamp: 00:00 Intro 00:27 Jaume Ros’ Background 00:57 The Most Enjoyable Aspect of SEO & the Best Path for Newcomers 02:21 How SEO Has Changed Today 04:39 Will Backlinks Become More Important as Mass-Generated Pages Increase? 05:18 Effective Link-Building Strategies 07:42 Is Digital PR Still Important? 08:25 Building a Personal Brand in SEO 10:02 Programmatic SEO Strategies 11:45 Are Links Necessary to Grow a Website? 12:45 How to Build Positive Brand Signals 14:45 LLM SEO Tactics 17:32 Rank & Rent Strategies 19:42 What Jaume Is Most Excited About in SEO This Year 20:35 Connect with Jaume Ros

Connect with Jaume Ros to learn more about SEO 🔗 YouTube: https://www.youtube.com/c/jaumeros 🔗X: https://x.com/jaumeros6/ 🔗 Clicks.so: https://www.clicks.so/

#seo #seostrategy #seotips #searchengineoptimization #seo2025

=============================

🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

SEO in 2025 isn’t just about ranking. It’s about building trust, staying ahead of AI, and creating strategies that actually grow your business.

In EP 35 of Growth Boss, Jaume Ros breaks down what’s working in SEO now and what to expect next. We talk backlinks, programmatic SEO, personal branding, and why brand signals matter more than ever.

The full episode drops Thursday. Don’t miss it.

For no-fluff SEO and business insights, follow @iamgerrid.

#seo #seostrategy #seotips #searchengineoptimization #seo2025 #businesspodcast #marketingpodcast =============================

🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/

Stay connected.

🔗 Instagram: https://www.instagram.com/iamgerrid

🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/

🔗 Website: https://gerrid.com/

🔗 Podcast Website: https://growthboss.tv/

🔗 Digital Marketing Website: https://fortressgrowth.com/