This episode, inspired by The Polyworking Marketer: Navigating Growth in a Multi-Skilled World, explores how today’s marketers are evolving into hybrid operators — part strategist, part creator, part analyst. In a landscape where job titles blur and tech shifts fast, traditional marketing roles are being replaced by multi-skilled professionals who thrive across platforms, tools, and disciplines.

We dive into what it means to be a “polyworker” in the age of AI, automation, and agile growth. From managing content calendars and running paid ads to building communities and analyzing data, polyworking marketers are rewriting the rules of execution and ownership.

The episode also examines the trade-offs: burnout vs. autonomy, depth vs. breadth, and specialization vs. adaptability — all while unpacking how startups and scale-ups are reshaping teams to favor versatility over vertical silos.

In essence, this show makes the case that the future of marketing doesn’t belong to any one role — it belongs to those who can wear multiple hats and still move fast.

This episode based on Growth Hacking Was Never a Trend. It Was a Mindset emphasizes that growth hacking transcends fleeting trends and is rooted in a mindset of continuous experimentation and data-driven decision-making. It critiques the notion that growth marketing is obsolete, arguing instead that it has evolved into a fundamental approach for businesses aiming for scalable growth.​

Theo contends that the decline in search interest for "growth hacking" doesn't signify its demise but rather indicates its integration into mainstream business strategies. In essence, growth hacking has become a standard practice, not a passing fad.​

In a world where marketing buzzwords come and go, isn't it reassuring to know that some strategies, like growth hacking, endure because they deliver real results?