This episode, inspired by The Polyworking Marketer: Navigating Growth in a Multi-Skilled World, explores how today’s marketers are evolving into hybrid operators — part strategist, part creator, part analyst. In a landscape where job titles blur and tech shifts fast, traditional marketing roles are being replaced by multi-skilled professionals who thrive across platforms, tools, and disciplines.

We dive into what it means to be a “polyworker” in the age of AI, automation, and agile growth. From managing content calendars and running paid ads to building communities and analyzing data, polyworking marketers are rewriting the rules of execution and ownership.

The episode also examines the trade-offs: burnout vs. autonomy, depth vs. breadth, and specialization vs. adaptability — all while unpacking how startups and scale-ups are reshaping teams to favor versatility over vertical silos.

In essence, this show makes the case that the future of marketing doesn’t belong to any one role — it belongs to those who can wear multiple hats and still move fast.

This episode based on Growth Hacking Was Never a Trend. It Was a Mindset emphasizes that growth hacking transcends fleeting trends and is rooted in a mindset of continuous experimentation and data-driven decision-making. It critiques the notion that growth marketing is obsolete, arguing instead that it has evolved into a fundamental approach for businesses aiming for scalable growth.​

Theo contends that the decline in search interest for "growth hacking" doesn't signify its demise but rather indicates its integration into mainstream business strategies. In essence, growth hacking has become a standard practice, not a passing fad.​

In a world where marketing buzzwords come and go, isn't it reassuring to know that some strategies, like growth hacking, endure because they deliver real results?

Based on the article “Keyword Clustering: The Ultimate Guide for Better SEO and Content Marketing” from GrowthRocks, the content explains the concept of keyword clustering and its impact on SEO strategy. It highlights how grouping related keywords by search intent enhances topical authority, content relevance, and organic traffic. The article provides practical steps and tools for effective keyword clustering, making it a valuable resource for marketers aiming to improve their SEO performance.

Key Points:

• The role of keyword clustering in boosting topical authority and content relevance.
• How keyword clustering improves internal linking and user experience.
• Practical methods for clustering keywords, including manual and automated approaches.
• The importance of regularly updating clusters to maintain SEO effectiveness.

In the end, keyword clustering is a crucial technique for enhancing SEO strategy. By organizing related keywords effectively, businesses can achieve higher search rankings, drive organic traffic, and build authority within their niche.

Forget what you know about marketing. This isn’t about fluffy KPIs, siloed campaigns, or chasing vanity metrics. This podcast rips open the difference between traditional digital marketing and true growth marketing. Hosted by practitioners who’ve lived in the trenches, we dive deep into sustainable growth systems, product-led strategies, data-driven experimentation, and the real technical depth behind growth that works.

Whether you're a founder tired of wasting ad spend, a marketer looking to level up, or just someone ready to challenge the marketing status quo—this show is your blueprint. From agile methodology to AI, from attribution to virality, we cover the stuff that actually moves the needle.

Because growth isn’t a department. It’s a mindset.

Based on the article “Stop Calling It Marketing. It’s Spam” from GrowthRocks, the content discusses the ethical implications of modern marketing practices and emphasizes the importance of prioritizing value over manipulation. It calls for businesses to shift their approach, focusing on building relationships and trust with their audience, rather than resorting to spammy, intrusive tactics. The article encourages marketers to rethink their strategies, ensuring their methods align with the audience's needs and values.

Key Points:

1. The ethical responsibility of marketers to avoid spammy tactics.
2. The importance of delivering genuine value to customers.
3. Shifting the focus from aggressive selling to relationship building.
4. Why transparency and trust are critical in today’s marketing landscape.

In the end, ethical marketing isn’t just a nice-to-have; it’s the future of business growth. Transform your approach, and watch your brand not only survive but thrive.

What does a growth hacker do when it’s their own career that needs hacking? In this episode, we follow the journey of Teo Moulos—CEO of GrowthRocks—as he reflects on navigating professional pivots, embracing uncertainty, and turning transition into transformation.

Based on the article “Growth Hacking: Navigating Career Transitions,” this conversation dives into how Teo applied the same mindset he uses to grow businesses to grow himself—experimenting with new directions, embracing failure as data, and viewing change not as risk, but as opportunity.

Is there a roadmap for reinvention, or is the process itself the point? Can you scale your career the way you scale a startup?

Topics Covered:

• Teo Moulos’ personal journey through career transitions
• How growth hacking principles apply to life beyond marketing
• The mindset shift from control to experimentation
• Reframing professional identity in a world that’s always changing
• Building a career narrative through curiosity, not perfection

As Teo shows us, growth isn’t always about more—it’s about meaning. And sometimes, the boldest pivot isn’t toward success, but toward self-understanding.

As artificial intelligence becomes more embedded in how we work, market, and create—are we truly in control of it, or are we adapting ourselves to fit its logic?

In this episode, inspired by GrowthRocks’ article “Working with AI: Insights and Issues Raised,” we explore the double-edged nature of AI in the workplace. From productivity boosts to ethical dilemmas, convenience to creative compromise, AI is no longer a tool we simply use—it’s a force we negotiate with.

Are we asking the right questions about transparency, accountability, and value? Or are we too quick to follow the algorithm, assuming it knows best?

Topics Covered:

• The promises and pitfalls of AI in digital marketing
• How AI reshapes productivity—and human creativity
• Ethical concerns: bias, hallucinations, and decision-making
• The blurred line between assistance and automation
• What “working with AI” actually means in practice
• The importance of critical thinking in an AI-powered workflow

In the rush to keep up with the machine, we must not forget what makes us human. The real challenge isn’t whether we can work with AI—but whether we can stay aware, intentional, and in charge while doing so.