Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy Podcast Por Ashley Conway - Marketing Strategy Coach and Copywriter for Christian CEOs arte de portada

Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy

Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy

De: Ashley Conway - Marketing Strategy Coach and Copywriter for Christian CEOs
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 - Does the thought of marketing frustrate you? - Perhaps your marketing isn’t helping you stand out from your competition. - Or do you want to attract the best customers not just average ones? - Maybe marketing is frustrating because you aren’t seeing the ROI you want. - Or does your marketing not feel authentic to who you are as a company and your values? These are all common challenges for service businesses. Though marketing can be challenging, it is really all about building relationships with your customers. On the Higher Purpose Marketing Strategy podcast, we’re going to dive into building customer relationships and generating leads and sales through values-driven marketing. We’ll talk about how values can influence marketing, how messaging should be customer-focused, letting research guide our plans, using metrics to determine what’s worth our time and resources, and how to simplify this whole process. My name is Ashley Conway, and as your podcast host, I’ll leverage my 20 years in the marketing industry, and over a decade working with my own clients, to teach you how to stand out from your competition and attract your best customers. Let’s get to work! Next Steps: - 10 Reasons You Aren’t Standing Out From Your Competition training: https://www.beweirdmarketing.com/stand-out-from-competition - Visit the website: https://www.beweirdmarketing.com/Copyright 2025 All rights reserved. Cristianismo Economía Espiritualidad Gestión Gestión y Liderazgo Marketing Marketing y Ventas Ministerio y Evangelismo
Episodios
  • 22. Stop Sounding Like a Robot: How to Humanize Your Brand Messaging

    22. Stop Sounding Like a Robot: How to Humanize Your Brand Messaging
    Jun 24 2025

    Is your messaging starting to sound a little… robotic?

    You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and stiff corporate language are holding your brand back.

    We’ll explore how to make your content sound more like a real human (you!), why personality is your marketing superpower, and how even big brands like Dove and Ben & Jerry’s are winning hearts with authenticity.

    Looking for more resources? Ready to work together? Start here:
    • For all things podcast, visit https://higherpurposemarketingstrategy.com/
    • To purchase a marketing audit, visit https://www.beweirdmarketing.com/audit
    • Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
    • Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
    • To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
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    19 m
  • 21. How to Design a Customer Experience That Makes People Rave About You

    21. How to Design a Customer Experience That Makes People Rave About You
    Jun 17 2025
    What if your customer experience was so good, people couldn’t stop talking about it? In this episode, I'll walk you through how to design a rave-worthy customer journey - one that builds loyalty, sparks referrals, and strengthens your reputation at every touchpoint. You’ll learn the difference between service and experience, what makes an interaction unforgettable, and how to map out the small-but-mighty moments that leave your clients feeling seen and supported. Looking for more resources? Ready to work together? Start here:
    • For all things podcast, visit https://higherpurposemarketingstrategy.com/
    • To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
    • Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
    • Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
    • To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
    Más Menos
    20 m
  • 20. 10 Real-Life Examples of WOW Customer Service

    20. 10 Real-Life Examples of WOW Customer Service
    Jun 10 2025

    If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you.

    I’m breaking down real stories of incredible customer service moments that left people raving and loyal for life. These aren’t just feel-good tales; they’re practical examples of how creating intentional customer experience touchpoints builds trust, fuels word-of-mouth, and turns clients into superfans.

    Looking for more resources? Ready to work together? Start here:

    • For all things podcast, visit https://higherpurposemarketingstrategy.com/
    • To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
    • Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
    • Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
    • To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
    Más Menos
    15 m
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