Is your messaging starting to sound a little… robotic?

You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and stiff corporate language are holding your brand back.

We’ll explore how to make your content sound more like a real human (you!), why personality is your marketing superpower, and how even big brands like Dove and Ben & Jerry’s are winning hearts with authenticity.

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To purchase a marketing audit, visit https://www.beweirdmarketing.com/audit
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you.

I’m breaking down real stories of incredible customer service moments that left people raving and loyal for life. These aren’t just feel-good tales; they’re practical examples of how creating intentional customer experience touchpoints builds trust, fuels word-of-mouth, and turns clients into superfans.

Looking for more resources? Ready to work together? Start here:

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

It’s not your funnel. It’s not your hashtags. It’s not even your ad budget. If your customer experience is forgettable—or worse, frustrating—it’s costing you leads, loyalty, and long-term growth. On today's show, I’m breaking down why customer experience is the most underrated (and most powerful) marketing strategy heading into 2025. We’ll talk about how service-obsessed businesses earn more referrals, retain more clients, and grow with integrity—even in a crowded market.

Looking for more resources? Ready to work together? Start here:

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

In today's unpredictable world, protecting your mindset is just as important as protecting your business strategy. On today's show, we'll dive into Fourth Wing by Rebecca Yarros and explore how Violet's mental shields are a powerful analogy for us as Christian business owners. We'll talk about: - Why mental resilience is critical for sustainable business growth - How to recognize when your shields are slipping - Practical ways to guard your mind against fear, comparison, and discouragement - How faith plays a central role in keeping your mindset strong Whether you're navigating a tough season or just need a reminder to stay grounded, this conversation will help you build the mental endurance you need to lead your business—and yourself—with strength and purpose.

Looking for more resources? Ready to work together? Start here:

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

If you're feeling the pressure to scale back on spending—especially when it comes to marketing—this episode is for you.

In today’s show, we’re tackling a question so many Christian business owners are wrestling with: “Can I reduce my marketing budget without losing momentum?”

The short answer? Yes—but it takes intention, not just cuts.

In this episode, we’ll explore:

• 8 smart ways to reduce your marketing spend without sacrificing results

• How to prioritize the right marketing activities when the budget gets tight

• What to do if you’re tempted to ghost your audience or pull back entirely

Looking for more resources? Ready to work together? Start here:

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

With tariffs constantly in the news, uncertainty is rising—not just for business owners, but for the customers they serve. Whether you’re directly impacted or not, your audience is watching how you respond. In this week's episode, we'll be discussing how values-driven businesses can lead with clarity, courage, and transparency when it comes to marketing in uncertain times. We'll cover: - How tariff changes influence marketing—even for service-based brands - What to say (and not say) when customers are nervous - Why proactive messaging builds trust—and silence creates confusion - What it means to market with certainty when others are panicking Whether you’re navigating real price changes or offering peace of mind because your business isn’t affected, this conversation will help you lead with integrity and strengthen customer trust in the process.

Looking for more resources? Ready to work together? Start here:

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
• Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
• To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices

On today's show, I'll walk through 10 red flags to watch for when you're evaluating marketing strategists, coaches, or agencies. From cookie-cutter approaches to fear-based tactics, we’ll cover what doesn’t belong in your business—and what to look for instead.

Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To book or learn more about Power Hour Coaching, visit https://www.beweirdmarketing.com/power-hour - Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices