About Michael DeLon: Michael DeLon is the President of Paperback Expert and a leading authority on credibility marketing. He helps business owners create books without writing a word, positioning them as trusted experts in their field. As a #1 Amazon Best-Selling Author and creator of The Credibility Game Plan, he equips professionals with strategies to attract clients, generate referrals, and grow their business. Since 2013, Michael has worked with entrepreneurs across the U.S. and internationally to strengthen their brand and credibility. He is also a devoted family man, committed Christian, and active member of his church community.

In this episode, Gary and Michael DeLon discuss:

• The importance of credibility in professional-client relationships
• Leveraging personal stories and experiences for marketing impact
• The intersection of publishing, trust, and client acquisition
• Strategies for professionals to stand out in saturated markets

Key Takeaways:

• Publishing a book immediately elevated the perceived credibility of professionals like financial advisors by allowing potential clients to spend meaningful, private time with their ideas, which significantly increased trust and dramatically shortened the sales cycle.
• By using a structured “speak-to-write” method involving recorded interviews and professional ghostwriters, busy service-based professionals can become published authors without writing a single word, making book creation both accessible and authentic.
• Clients who implement targeted book-based marketing strategies — such as offering free books to curated lists — can see impressive, measurable ROI, like one advisor who secured 10 new clients and $75,000 in revenue from a single email campaign.
• The full publishing process, from concept discovery to Amazon bestseller promotion, is paired with a credibility-focused marketing coaching program that teaches clients exactly how to use their book to generate leads, build referral networks, and close more business.

"I always tell people: don't write a book, speak to write a book." — Michael DeLon

Connect with Michael DeLon:

Website: https://paperbackexpert.com/

Email: Michael@PaperbackExpert.com

LinkedIn: https://www.linkedin.com/in/michaeldelon/

Books: https://www.amazon.com/stores/Michael-DeLon/author/B00J2794ZY

For more great content, sign up for Gary’s free Patreon channel- https://www.patreon.com/FA_Masterclass/home

Or his LinkedIn Newsletter: https://www.linkedin.com/newsletters/7206743428141895681/

To get in touch with Gary:

Website: https://betterpathtraining.com/

LinkedIn: https://www.linkedin.com/in/gsinderbrand/

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

About George Grombacher: George “George G” Grombacher is a financial advisor with over 20 years of experience and a five-time Investopedia Top 100 honoree. He’s the founder of a 401(k) consulting firm and a financial wellness company, host of the LifeBlood and Aligned Money podcasts, and author of five books. A former Division 1 athlete and award-winning agency manager, he’s recorded over 2,300 podcast episodes. George helps people align their money with their values so they can live life on their terms.

In this episode, Gary and George Grombacher discuss:

• How personal beliefs and early experiences shape lifelong financial behavior
• The challenges of emotional bias and short-term thinking in modern investing
• The power of simplifying financial decisions for long-term clarity and success
• Why connecting your finances to deeper values creates lasting motivation

Key Takeaways:

• Deeply rooted money beliefs, often formed through early childhood experiences like scarcity or financial stress, can unconsciously shape spending, saving, and investing behaviors throughout adulthood, regardless of how much someone earns or how financially educated they are.
• People are far more likely to stick with budgeting, saving, or investing when their financial habits are directly connected to a meaningful personal vision or emotionally driven goal, such as securing their children’s future or achieving long-term independence.
• When employers offer accessible, low-friction financial education, like on-site or virtual 401(k) workshops, it removes intimidation, builds engagement, and empowers employees to make smarter choices they might otherwise delay or avoid altogether.
• True and lasting financial progress doesn’t come from blaming external systems like the economy or education—it comes from owning your current situation, recognizing your power to change it, and consistently aligning your daily behaviors with long-term intentions.

"I believe that every single person is worthy of financial success and security. I believe that they are deserving of financial success and security, but none of them—none of us—is entitled to it." — George Grombacher

Connect with George Grombacher:

Website: https://moneyalignmentacademy.com/

LifeBlood Podcast: https://podcasts.apple.com/us/podcast/lifeblood/id1312646351

Aligned Money Show: https://podcasts.apple.com/us/podcast/aligned-money-show/id1719350797

LinkedIn: https://www.linkedin.com/in/georgegrombacher

For more great content, sign up for Gary’s free Patreon channel- https://www.patreon.com/FA_Masterclass/home

Or his LinkedIn Newsletter: https://www.linkedin.com/newsletters/7206743428141895681/

To get in touch with Gary:

Website: https://betterpathtraining.com/

LinkedIn: https://www.linkedin.com/in/gsinderbrand/

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

About Nina Cooke: Nina Cooke is a mindset coach and creator of the Millionaire Mindset Mastery Scorecard, helping successful yet stuck financial advisors and entrepreneurs dismantle the deep-seated beliefs sabotaging their business growth. After transforming her own life from fear-driven invisibility to leading high-impact corporate work with clients like Goldman Sachs, she uncovered a direct link between mindset and profitability. Nina now teaches professionals how to rewire their self-image, dissolve resistance, and align their habits with bold, compelling goals—without relying on willpower or endless strategies. Her work is rooted in the belief that real wealth begins with mastering the inner game.

In this episode, Gary and Nina Cooke discuss:

• How mindset and self-image shape professional outcomes
• The hidden impact of limiting beliefs on performance and decision-making
• The psychological habits that separate high performers from those who plateau
• Why is a consistent focus on goals able to override external setbacks

Key Takeaways:

• Long-held beliefs such as "I'm not good enough" or "success isn't for me" can be permanently dissolved through targeted mindset techniques, instantly removing internal barriers that have shaped decisions for decades.
• Many financial advisors unknowingly sabotage growth by maintaining habits and behaviors, like procrastination and poor time focus that contradict their stated goals, allowing comfort and fear to override strategic action.
• Setting a bold, emotionally resonant goal and engaging with it daily through consistent visualization, writing, and reflection transforms it from a distant idea into a lived internal reality, activating new behaviors and unexpected opportunities.
• The biggest differentiator between those who reach breakthrough success and those who plateau is a daily, disciplined focus on goals despite external setbacks or lack of visible progress, which eventually aligns mindset, behavior, and outcomes.

"Repetition creates a habit, and if you want to internalize your goal and make it part of who you are and have an emotional connection with it, you have to look at it every single day. You've got to think about it every single day—repeatedly, persistently, consistently" — Nina Cooke

Connect with Nina Cooke:

Website: https://www.ninacooke.co.uk/

Book: Renegade Mindset: https://www.ninacooke.co.uk/renegade-book/

LinkedIn: https://www.linkedin.com/in/ninacooke/

Instagram: https://www.instagram.com/yourinnergame/

For more great content, sign up for Gary’s free Patreon channel- https://www.patreon.com/FA_Masterclass/home

Or his LinkedIn Newsletter: https://www.linkedin.com/newsletters/7206743428141895681/

To get in touch with Gary:

Website: https://betterpathtraining.com/

LinkedIn: https://www.linkedin.com/in/gsinderbrand/

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.