Episodios

  • 035: The Missing Ingredient in Your Goal Setting
    Jul 8 2025

    🎯 Why Your Goals Aren't Working (Even the SMART Ones)


    Ever set a goal that looked perfect on paper but left you feeling flat? You're not alone.With the new financial year here, many Aussie business owners are setting fresh goals. But here's what most miss: it's not about motivation—it's about how you set the goal in the first place.

    The real problem? Your goals might be strategically sound but energetically misaligned.

    What you'll discover:✨ Why SMART goals often fall short✨ How your nervous system sabotages progress✨ The missing ingredient: embodied goal setting✨ How to create goals that actually energise youThis isn't about hustling harder. It's about tuning into what feels right and creating goals your whole self wants to follow through on.


    Perfect for you if you:• Keep setting goals that don't stick• Hit targets but don't feel like celebrating• Want clarity for the new financial year• Are tired of forcing goals that drain you


    Ready to set goals that feel good?Join my Goal Setting Workshop on July 15 in Seaford, SA (or join the waitlist for online):👉 https://selenawoodward.com/goal-setting-workshopRead the full blog: https://selenawoodward.com/blog/why-your-goals-dont-work

    What's one goal you've set that looked perfect but didn't feel right? Share below 👇#GoalSetting #BusinessGoals #EmbodiedGoals #NewFinancialYear #BusinessCoach #Adelaide #SoulAlignedBusiness

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    7 m
  • 034 - Why Your Goals Aren’t Working (And What to Do Instead)
    Jul 2 2025

    Ever set a goal that looked great on paper but just didn’t feel right?

    In this episode, we’re kicking off a brand new mini series on goal setting that blends strategy with soul. If your goals have felt heavy, misaligned, or like they belong to someone else entirely, this is your permission slip to do things differently.

    We’ll explore:

    • Why traditional goal setting often misses the mark for heart-led business owners

    • What’s really going on when you hit the goal but still feel unfulfilled

    • The first step to creating goals that feel clear, energising, and deeply aligned

    This isn’t about giving up on ambition — it’s about redefining success in a way that actually works for you.

    🎥 Prefer to watch? Catch the full video on YouTube: https://youtu.be/UBqZChjQiV8
    💫 Join the free community for more soulful business strategy: https://members.selenawoodward.com

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    11 m
  • 032: Clear messaging that attracts your ideal client
    Jun 3 2025

    What if the reason your message isn’t landing… has nothing to do with your copy?

    In this episode, Selena reveals the overlooked first step to messaging that truly connects—and why skipping it could be costing you clients, clarity, and confidence.

    This is the penultimate episode in the Build a Message That Attracts series, and it’s packed with perspective shifts and practical tools. You’ll learn:

    • The crucial step most business owners miss when writing their message

    • Why “clarity” isn’t just about being concise—it’s about being connected

    • A simple one-liner formula that speaks to the heart, not just the head

    • How to stop overexplaining and start resonating with the right people

    If you’ve been second-guessing your message, this episode will help you come back to the truth at the centre of your work—and say it in a way your audience can feel.

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    10 m
  • 031: How One Business Shift Took Her From Stuck to Fully Booked
    May 27 2025

    She had the offer. The passion. The results.

    But something wasn’t landing—and her calendar reflected it.

    In this episode, I walk you through a real client transformation where one aligned messaging shift helped her go from stuck and uncertain… to fully booked with over 40 clients a week.

    We dive into:

    • The surprising reason your message might be missing the mark

    • What happened when she shifted from explanation to resonance

    • Why alignment—not more tactics—is the key to client attraction

    • How you can start shifting your message today

    ✨ Want to go deeper?
    Grab the free 3-Step Magnetic Messaging Formula here:
    https://offers.selenawoodward.com/3-step-magnetic-message-forumula-bizcoachselena

    📺 Prefer video? Watch this episode on YouTube:
    https://youtu.be/PgUeWHtvD3g

    This is part 3 of the Build a Message That Attracts Clients series.
    Catch the full playlist here →
    https://youtube.com/playlist?list=PLSU1oO5PLPjjvkA_-4tmglEWy9nQS2vNr

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    13 m
  • 30: Messaging Framework That Transformed My Business (StoryBrand-Inspired Fix)
    May 20 2025

    Your website looks amazing—but no one’s booking?
    It’s probably not your design… it’s your message.

    In this episode, I’m sharing the exact messaging framework I used to fix that disconnect—both in my business and in my clients’. We’ll unpack the real reasons your polished site might not be working, and how a few small messaging shifts helped me grow from 150 to nearly 1,000 users in just a few months.

    🎙 What you’ll learn:
    • Why looking “professional” can actually push clients away
    • The 3 StoryBrand elements that changed everything
    • Real examples from my SaaS business
    • How to start building connection into your copy—without rewriting your whole site

    🔗 Show notes & resources: https://selenawoodward.com/blog/why-your-website-isnt-converting

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    14 m
  • Business Messaging Strategy: 3 Mistakes to Avoid
    May 13 2025

    You’ve polished your website, perfected your copy, and made everything look “just right.” But if your business messaging strategy isn’t connecting, your dream clients won’t either.

    In this episode, I’m unpacking the 3 most common messaging mistakes I see holding business owners back—and what to do instead to build connection, clarity, and conversion.

    🔍 You’ll Learn:
    • Why “looking professional” can hurt more than help
    • How to use your story without overwhelming your reader
    • The hidden trap of over-explaining your offers

    🎁 Get the Free 3-Step Magnetic Messaging Formula:
    https://offers.selenawoodward.com/3-step-magnetic-message-forumula-bizcoachselena

    💡 More at selenawoodward.com

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    14 m
  • 028: No Sales? Here's the real problem (and how to fix it)
    Mar 13 2025

    🚀 Struggling to get clients to say YES? Your messaging might be the real problem. If people don’t immediately understand what you do and how you help them, they won’t buy. In this episode, I’ll walk you through why unclear messaging pushes potential clients away, the simple three-step formula for crafting a magnetic message that actually converts, and how to clearly communicate your value so people say, “YES, I need this!”

    If your business isn’t attracting the right people, this episode will show you exactly what to tweak so your messaging does the heavy lifting for you.

    Listen now and craft your own magnetic message with me. Grab your FREE 3-Step Magnetic Message Formula at https://offers.selenawoodward.com/3-step-magnetic-message-forumula-bizcoachselena.

    For more on this, check out Attract More Customers with Messaging Magic at https://selenawoodward.com/attract-more-customers-with-messaging-magic-selena-woodward/.

    Join the Business Growth Circle to connect with like-minded entrepreneurs: https://members.selenawoodward.com/communities/groups/the-business-growth-circle/home?invite=67bd4a803600d8acbbb0c2fd.

    Enjoyed this episode? Follow the show and leave a review!

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    15 m
  • 027: Sales Funnel Success- Helping Clients Decide with Ease
    Dec 4 2024

    How good is the conversion rate in your sales funnel? Want more customers to resonate with you? Want more of them to say "yes" and work with you? It's hard isn't it? I know that you’ve nurtured your audience, built their interest, and shared your story—but when it’s time for them to decide, hesitation creeps in. Sound familiar? In this video, I’m diving deep into the decision phase of your sales funnel and showing you how to guide clients with clarity, confidence, and trust.As I share in the video, “A decision is a commitment, and commitments can feel scary.” But this phase isn’t about pressure—it’s about becoming their guide, illuminating the path forward, and creating safety for them to say a confident “yes.”🎯 Here’s what you’ll learn in this video:🧠 The psychology behind why clients hesitate and how to address it.🌟 The power of social proof (testimonials) to build trust.❓ Handling objections with ease through FAQs and proactive communication.⚖️ Why communicating the stakes—without being pushy—helps clients take the leap.🛠️ How to create a simple 3-step plan to make decisions feel effortless.✨ This isn’t about closing sales; it’s about building relationships and helping your clients feel aligned, ready, and supported.

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    17 m