Episodios

  • AI vs. Authenticity: How Originality.AI is Saving SEO One Scan at a Time
    May 22 2025

    🎙️ Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest ideas and smartest strategies in marketing.
    In this episode, host Reed Hansen sits down with Jon Gillum, founder of Originality.AI, to explore the wild frontier where AI content, SEO, and digital integrity collide.
    Jon’s not just another tech founder — he’s a seasoned SEO veteran who sold his agency and built what’s quickly becoming the industry standard for AI content detection and plagiarism checking.
    💡 If you’re a marketer, agency owner, content strategist, or just trying to figure out how to use AI without abusing trust, this episode is pure gold.
    🚨 What You’ll Learn:
    • Why Google is cracking down on mass-published AI content (and how to stay safe)
    • How Originality.AI helps publishers, agencies, and writers avoid penalties and protect reputation
    • Why AI detection isn’t just for schools — it's a business-critical risk mitigation tool
    • The ethical and practical implications of using AI in academic and professional content
    • Real talk on the ROI of AI content checking for agencies and publishers
    👉 Key Topics Covered:
    ✅ What separates Originality.AI from generic detection tools
    ✅ How to create transparency in your content pipeline
    ✅ Why risk mitigation is the new ROI for content-heavy businesses
    ✅ How agencies can avoid getting burned by AI-generated work
    ✅ What the future of AI in business and education really looks like
    🔥 BONUS: Jon shares how he uses AI every day in product development, internal communication, and data analysis — and how AI might soon become as essential (and invisible) as spreadsheets.
    📈 Whether you're scaling an agency or running a lean content team, this episode will shift how you think about content quality in the AI era.
    🎯 Want to work smarter, faster, and louder?
    Book a free 15-minute strategy call with Reed:
    https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
    🔗 Useful Links:
    🌐 MarketSurge Website: https://marketsurge.io
    🔍 Originality.AI: https://originality.ai
    📘 Facebook: https://www.facebook.com/profile.php?id=100035121171654
    💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
    🐦 X / Twitter: https://x.com/marketsurging
    🎙️ Podcast: https://marketsurge.transistor.fm/
    📹 Subscribe to the channel and hit the bell so you don’t miss next week’s drop.
    #ai #contentmarketing #originalityai #digitalmarketing #seo #plagiarism #agencylife #chatgpt #ethicalai #InsideMarketing #MarketSurge

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    23 m
  • From Checks to Clicks: How Sam Rockwood and Woods Are Fixing the Dental Payment Mess
    May 19 2025

    🚀 Ready to grow smarter, faster, and louder?
    In this episode of Inside Marketing with MarketSurge, we’re diving into how an idea became a real product that’s reshaping an entire industry. You’ll meet Sam Rockwood, founder of Woods, the platform that’s modernizing how dental offices get paid — faster, easier, and with zero paper checks.
    But this episode isn’t just for dentists.
    It’s a must-watch for any entrepreneur who wants to learn how to:
    • Spot a broken system
    • Validate an idea with real customers
    • Build and iterate a scalable product in a niche market
    💡 What You’ll Learn:
    • Woods Platform Overview – What it is and how it works
    • Startup Strategy – Sam’s journey from problem to product (and the pivots along the way)
    • Marketing in a Traditional Industry – How to win clients when your market isn’t online
    👉 Key Highlights:
    ✅ From Curiosity to Company – How cold calls and actuarial insight sparked Woods
    ✅ EFT + EOB Automation – Replacing weeks of payment delays with clean, instant transactions
    ✅ Bootstrapped Innovation – The real playbook behind validating, building, and selling a SaaS product
    📈 At MarketSurge, we help you turn tools into systems — and systems into growth.
    If you want automation that feels personal and performs like a team of 10, you’re in the right place.
    🧠 Want to talk strategy or see it in action?
    🎯 Book your 15-minute Value or Free Coffee Call:
    https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
    🔗 Useful Links
    🌐 MarketSurge Website: https://marketsurge.io
    📘 MarketSurge Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
    💼 MarketSurge LinkedIn: https://www.linkedin.com/company/marketsurgeio
    🐦 MarketSurge Twitter: https://x.com/marketsurging
    🎙️ Inside Marketing Podcast: https://marketsurge.transistor.fm/
    🦷 Learn More About Woods
    🌐 Woods Website: https://woods.dental
    💼 Woods LinkedIn: https://www.linkedin.com/company/woods-insurance-payments

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    37 m
  • Revolutionizing Customer Data with AI: Insights from Krateo.ai Founder Clay Sharman
    May 16 2025

    Revolutionizing Customer Data with AI: Insights from Krateo.ai Founder Clay Sharman

    In this episode of 'Inside Marketing With Market Surge,' Reed Hansen, Chief Growth Officer at Market Surge, interviews Clay Sharman, founder of Krateo.ai. Clay shares his journey from government roles to creating Krateo.ai, an AI-powered platform that transforms customer and traffic data into actionable insights and personalized marketing strategies. With over 25 years of experience, Clay explains how Krateo.ai identifies anonymous web visitors and their behavioral patterns to optimize marketing efforts. He also discusses the benefits of AI in marketing, the future of AI technology, and how companies can better understand and engage their audiences.

    🎯 Book your 15-minute Value or Free Coffee Call:
    👉 https://link.marketsurge.io/widget/bo...
    🔗 Useful Links
    Krateo.ai
    Krateo.ai Linkedin https://www.linkedin.com/company/krateoai/

    🌐 Website: https://marketsurge.io
    📘 Facebook Page: https://www.facebook.com/profile.php?...
    💼 LinkedIn: / marketsurgeio
    🐦 X / Twitter: https://x.com/marketsurging
    🎙️ Podcast: https://marketsurge.transistor.fm/

    00:00 Introduction to Inside Marketing With Market Surge
    00:16 Meet Clay Sharman: Founder of Krateo.ai
    01:47 Clay Sharman's Background and Inspiration
    03:47 How krateo.ai Works
    06:50 Addressing Website Traffic Issues with Krateo.ai
    09:34 AI's Role in Marketing and Customer Engagement
    15:24 Success Stories and Use Cases of krateo.ai
    23:12 Marketing Strategies for Promoting krateo.ai
    29:58 Future of AI in Marketing
    36:55 Conclusion and Contact Information

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    40 m
  • Peyton Wilfley of AllTales on Marketing and Preserving Legacy with AI Storytelling
    May 12 2025

    From Roofing to Storytelling: Peyton Wilfley Journey with All Tales

    Join host Reed Hansen on 'Inside Marketing With Market Surge' as he interviews Peyton Wilfley, co-founder of All Tales, an innovative self-publishing platform. Peyton shares his unique blend of storytelling passion and blue-collar expertise, recounting how his childhood fascination with filmmaking evolved into creating a business aimed at making storytelling accessible through AI and self-publishing. Learn about Peyton’s journey from creating a children's book for his family to building a platform for storytellers, the importance of preserving personal and family histories, and the future of AI in self-publishing. Discover how engaging and relevant content can drive successful marketing, and gain insights into balancing a full-time job while pursuing entrepreneurial dreams.
    🧠 Want to talk strategy or see it in action?
    🎯 Book your 15-minute Value or Free Coffee Call:
    👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffeecg1hf1
    🔗 Useful Links
    All Tales: https://www.alltales.com/
    All Tales TikTok
    🌐 Website: https://marketsurge.io
    📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
    💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
    🐦 X / Twitter: https://x.com/marketsurging
    🎙️ Podcast: https://marketsurge.transistor.fm/

    00:00 Introduction to Inside Marketing With Market Surge
    00:17 Meet Peyton Wilfley: Co-Founder of All Tales
    01:31 Peyton's Origin Story and Inspiration
    04:11 The Role of AI in Storytelling
    06:55 Challenges and Successes in Building All Tales
    13:04 Fundamentals of a Great Story
    16:27 Effective Social Media Marketing Strategies
    24:45 Balancing Full-Time Work and Building a Startup
    29:30 Conclusion and Contact Information

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    33 m
  • Beyond ChatGPT: The AI Tools Driving Real Business Growth in 2025 - Interview with Mariam Garcia
    May 9 2025

    🚀 Scale Your Marketing Like a Pro with MarketSurge.io!

    🎙️ AI Meets Strategy: How This Agency CEO Is Scaling Businesses with Smart Tech
    Ready to scale your business with AI that actually works? In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Miriam Garcia, the founder of Strategy & Growth, who’s helping small and midsize businesses automate smarter, grow faster, and future-proof their operations using powerful AI tools.
    Whether you're a service-based entrepreneur, agency owner, or tech-curious founder, this conversation is packed with practical gems to help you grow without burning out.
    💡 What You’ll Learn:
    • AI in Action: Discover the exact tools Miriam uses to automate lead gen, content, and client communication
    • Real-World Wins: Hear how small businesses are scaling without adding headcount
    • Mindset & Strategy: Learn how to tackle AI without the overwhelm
    👉 Key Highlights:
    ✅ GPT Agents for Campaign Execution
    ✅ AI Voice & SMS Bots That Actually Sound Human
    ✅ Video Creation Without Lifting a Camera
    ✅ Ethical Use of AI in Client-Facing Work
    📈 MarketSurge.io is where smart marketing meets systems that scale. If you’re tired of chasing leads and ready to let tech work for you, you’re in the right place.
    Mariam's Agency: https://strategygrowthroi.com/
    Mariam Garcia on Instagram: https://www.instagram.com/iam_mariamgarcia

    🎯 Book your 15-minute Value or Free Coffee Call: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee 🔗 Useful Links 🌐 Website: https://marketsurge.io 📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654 💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio 🐦 X / Twitter: https://x.com/marketsurging 🎙️ Podcast: https://marketsurge.transistor.fm/

    00:00 Introduction

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    24 m
  • Mastering Business Operations and Growth with Scot Nattrass
    May 5 2025

    Mastering Business Operations and Growth with Scot Nattrass | Inside Marketing with Market Surge

    Join Reed Hansen, Chief Growth Officer at Market Surge, as he dives deep into business operations and growth strategies with Scot Nattrass, CEO of Focal Dynamic. With a rich background holding operational roles at Goldman Sachs, Merrill Lynch, and Delta Airlines, Scot reveals the role of a fractional COO, emphasizing the importance of business systems, automation, and AI tools. They discuss the essentials of operational excellence, process modeling, and project management to help small businesses tackle common hurdles and achieve sustainable growth. Don't miss Scot's invaluable insights on avoiding operational overwhelm and leveraging technology to enhance efficiency.

    D. Scot Nattrass Linkedin: https://www.linkedin.com/in/scotnattrass/

    Focal Dynamic Website: https://focal-dynamic.com

    Book a 15 Minute Meeting: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

    Our homepage https://marketsurge.io

    Facebook https://www.facebook.com/profile.php?id=100035121171654

    Linkedin https://www.linkedin.com/company/marketsurgeio

    X https://x.com/marketsurging

    Podcast: https://marketsurge.transistor.fm/

    00:00 Introduction to Inside Marketing With Market Surge
    00:17 Meet Scot Nattrass: CEO of Focal Dynamic
    00:56 Understanding the Role of a Fractional COO
    02:10 Key Business Systems and Processes
    08:48 Addressing Operational Overwhelm
    19:13 Leveraging Technology for Business Efficiency
    21:57 The Future of AI in Business
    26:39 Advice for Businesses with Flat Growth
    29:56 How to Reach Scot Nattrass
    31:40 Conclusion and Final Thoughts

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    32 m
  • From Personal Trainer to 6-Figure Mentor: Matt Dart’s Blueprint for Marketing, Sales & AI Leverage
    May 1 2025
    Mastering Fitness Business Growth with Matt Dart | Inside Marketing PodcastJoin host Reed Hansen in this episode of the Inside Marketing with Market Surge Podcast as he talks with Matt Dart, founder of PT Mastery. Matt shares his journey from personal trainer to mentoring other trainers in scaling their business, focusing on sales, marketing, and leveraging technology, including AI. Discover key strategies for optimizing social media content, sales approaches, and using tech tools to enhance productivity. Don't miss this in-depth conversation packed with actionable insights for fitness professionals and beyond.Matt Dart Instagram: https://www.instagram.com/mattgdart/?...Matt Dart Facebook: https://www.facebook.com/profile.php?...Book a 15 Minute Meeting: https://link.marketsurge.io/widget/bo...Our homepage https://marketsurge.ioFacebook https://www.facebook.com/profile.php?...Linkedin / marketsurgeio X https://x.com/marketsurgingPodcast: https://marketsurge.transistor.fm/00:00 Introduction and Guest Welcome00:34 Overview of PT Mastery02:59 Matt's Journey into Fitness and Personal Training05:57 Transition to Mentoring and Business Growth08:45 Marketing Strategies for Fitness Professionals23:24 Sales Techniques and Overcoming Objections30:07 Leveraging Technology and AI in Business35:52 Conclusion and Contact Information
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    37 m
  • Leadership, Livestreams, and Lasting Growth: Small Business Wisdom with Andrew Frazier
    Apr 28 2025

    Unlock Leadership Potential & Scale Your Business with Andrew Frazier | Inside Marketing Podcast

    Join us in this episode of The Inside Marketing with Market Surge Podcast as host Reed Hansen chats with Andrew Frazier, MBA, CFA, and founder of Small Business Pro University. They delve into Andrew’s journey from a paper route at a young age to becoming a renowned business leader and coach. Andrew shares insights from his Masterpreneur Playbook Framework, which helps entrepreneurs overcome challenges and drive sustainable growth. Learn about effective marketing strategies, sales tips, and the importance of building relationships. Discover how consistent effort and practical applications of AI can elevate your business success. Tune in for actionable advice and inspiration!

    Small Business Pro University: https://www.sbprou.com/

    Andrew's Linkedin: https://www.linkedin.com/in/andrewfrazier/

    Book a 15 Minute Meeting: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

    Our homepage https://marketsurge.io

    Facebook https://www.facebook.com/profile.php?id=100035121171654

    Linkedin https://www.linkedin.com/company/marketsurgeio
    X https://x.com/marketsurging
    Podcast: https://marketsurge.transistor.fm/

    00:00 Introduction and Guest Welcome
    00:27 Andrew Frazier's Background and Expertise
    02:52 Andrew's Entrepreneurial Journey
    07:51 Early Marketing Strategies and Lessons
    10:58 Effective Marketing Channels and Strategies
    13:33 Common Marketing Mistakes
    15:46 Building a Coaching Business
    20:12 Engaging with the Community
    24:10 The Role of AI in Marketing
    27:21 Final Advice and Contact Information

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    32 m
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