Our final episode focuses on Brand Communication and how Market Research can help develop and optimize it. We explore where / how things can go wrong, share some helpful frameworks, and discuss the importance of early consumer involvement. Our guest speaker is Hugo Brooks, founder of research & strategy agencies Ne:on and Brand Dynamics.

This episode explores the ‘art and science’ of sizing opportunities. We consider the different levels; from validating the potential for a new product, to estimating the size of a Demand Space. We share suggestions for approaches, and some common ‘pitfalls’ to avoid. Our guest speaker is Simon Nordon, VP Consumer Products at Capgemini

This episode looks at how Market Research plays a critical role in answering business questions around innovation. We discuss FMCG, Technology and Service sector innovation and consider some ‘hidden’ business considerations that researchers should be aware of. Our guest speaker is Grainne Gilsenan, a veteran Innovator and now Innovation Consultant.

In this episode, we look at the typical questions a business has about ‘consumer needs’. What do they ask vs what do they really want to know? It’s a big topic! But we discuss how to break it down with some helpful approaches and frameworks. Our guest speaker is Emma Sant, founder of ‘Futureful’ Consulting.

In this episode, we explore what business leaders need to know about trends and foresights. What do they ask vs what do they really want to know? Which Market Research approaches do we take and what can go wrong along the way. We suggest some 'dos' and don'ts' which we hope will be useful. Our guest speaker is Jess Southard, who heads Foresight work for Mars Inc.