AI tools that promise to generate something extraordinary in one click, like the Staples easy button, sound great, until the output reads like it was written by a well-intended robot intern who’s never met your brand.In this episode, Yvette shares her firsthand experience using a podcast-to-blog AI tool that technically worked… but completely missed the mark on tone, nuance, and clarity.We break down:-- What a “wrapper” tool actually is, and why they often fall short-- Why personalized AI collaboration beats pre-built templates-- How to prompt your own LLM like a teammate, not a vending machine-- The real reason busy marketers skip repurposing (hint: cobbler, no shoes)If you care about quality, brand voice, and efficiency, this episode will save you from chasing the wrong shortcuts.Check it out now. Your content (and your audience) will thank you.

Find out how to get AI-fluent at xpromos.com/ai

Not everything should be automated, and that’s great newsfor marketers.
In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the real human skillsthat AI still can’t replicate (yet?) and why those skills are more valuable than ever.

You’ll learn the four critical roles humans must play in anAI-powered workflow, including:
• Defining the objective
• Making judgment calls
• Catching risk and context
• Improving systems over time

If you’ve ever wondered where your value fits in anAI-dominated world, this episode will give you clarity and confidence.

Want to know more? Visit https://xpromos.com/ai

Let’s be real: You’ve heard the term “LLM” dozens of times, but do you actually know what it means?
No shame; most people don’t.
In this episode, we explain what a Large Language Model is, why it matters for your role, and how reasoning models like GPT-4o, o3, and o4 are turning AI from a novelty tool into a strategic partner for marketers who know how to use them.

Want to accelerate your team's learning curve: find out how we can help at xpromos.com/ai