AI tools that promise to generate something extraordinary in one click, like the Staples easy button, sound great, until the output reads like it was written by a well-intended robot intern who’s never met your brand.In this episode, Yvette shares her firsthand experience using a podcast-to-blog AI tool that technically worked… but completely missed the mark on tone, nuance, and clarity.We break down:-- What a “wrapper” tool actually is, and why they often fall short-- Why personalized AI collaboration beats pre-built templates-- How to prompt your own LLM like a teammate, not a vending machine-- The real reason busy marketers skip repurposing (hint: cobbler, no shoes)If you care about quality, brand voice, and efficiency, this episode will save you from chasing the wrong shortcuts.Check it out now. Your content (and your audience) will thank you.

Find out how to get AI-fluent at xpromos.com/ai

Not everything should be automated, and that’s great newsfor marketers.
In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the real human skillsthat AI still can’t replicate (yet?) and why those skills are more valuable than ever.

You’ll learn the four critical roles humans must play in anAI-powered workflow, including:
• Defining the objective
• Making judgment calls
• Catching risk and context
• Improving systems over time

If you’ve ever wondered where your value fits in anAI-dominated world, this episode will give you clarity and confidence.

Want to know more? Visit https://xpromos.com/ai

Let’s be real: You’ve heard the term “LLM” dozens of times, but do you actually know what it means?
No shame; most people don’t.
In this episode, we explain what a Large Language Model is, why it matters for your role, and how reasoning models like GPT-4o, o3, and o4 are turning AI from a novelty tool into a strategic partner for marketers who know how to use them.

Want to accelerate your team's learning curve: find out how we can help at xpromos.com/ai

You smiled and nodded when your boss asked what AI tools you’re using.
But inside? Full panic.

Don’t worry—we’ve got you.
In this episode of Instant Xpertise: Marketing, we unpack what’s really keeping smart marketers stuck when it comes to AI—and share 3 dead-simple steps to get started this week.

This isn’t another “just prompt better” episode.
It’s real talk for people who are trying to learn AI on top of their actual job.

Start small. Start messy. Start here.

Find out more at xpromos.com/ai

You don’t need another AI tool. You need to learn how to talk to the ones you already have.
Most marketers quit on ChatGPT, Gemini, Claude, and others too soon because they get bland, boring output.
In this episode of Instant Xpertise: Marketing, wereveal the 3-part formula that instantly upgrades your prompts and makes AI actually useful. We built it based on the inside skills learned while prompt engineering for one of the world’s largest LLMs.

Real-world use cases, zero fluff. You’ll walk away with the framework and prompt concepts we use every day to write, plan, and communicate faster and better.

Start your AI pilot now:https://xpromos.com/ai
Connect with us on LinkedIn: Yvette | Shari
Like, comment, and subscribe to stay ahead with practical, AI-powered marketing strategies.

Music Title: Inspiring Optimistic Upbeat EnergeticGuitar Rhythm https://www.patreon.com/posts/62282987

Released by: Oleg Mazurhttps://soundcloud.com/fm_freemusic

Music promoted by https://www.chosic.com/free-music/all/

Drowning in AI hype, tools, and terms like "agentic workflows"?

You’re not alone. In this episode, Yvette Brown and Shari Nomady of XPROMOS strip it all back to the basics.

No fluff.

No fear-mongering.

Just straight talk on how AI can give you your time back, starting today.

They’ll show you how even simple AI tools can make your daily tasks easier (including fixing an old sprinkler box in minutes), why asking the right question matters more than ever, and what you actually need to know to stay relevant in this new era.

🎧 If you’ve been hesitant, burnt out, or just don’t know where to start making meaningful progress with AI, this is your episode. Real advice. Real clarity. Real impact.

📍 Start your AI pilot now: https://xpromos.com/ai

💬 Connect with us on LinkedIn: Yvette | Shari

👍 Like, comment, and subscribe to stay ahead with practical, AI-powered marketing strategies.

Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987

Released by: Oleg Mazur https://soundcloud.com/fm_freemusic

Music promoted by https://www.chosic.com/free-music/all/

Welcome to Instant Expertise: Marketing—where real campaigns meet real AI results.

In this episode, Yvette Brown and Shari Nomady share how they helped a client go from broad messaging to targeted social campaigns using AI—but not in the way you think. Before they generated a single post, they used AI to analyze subsegments, clarify buyer beliefs, and plot a messaging map that made personalization at scale possible.

🔍 What you’ll learn:

• Why vague personas make AI output ineffective

• How to identify powerful subsegments using AI

• A step-by-step look at building personalized campaigns that convert

• How prep work—done right—makes AI worth the investment

💡 If your ABM or social strategy isn’t getting the traction you hoped for, this episode is your blueprint for using AI to get focused and get results.

📍 Start your AI pilot now: https://xpromos.com/ai

💬 Connect with us on LinkedIn: Yvette | Shari

👍 Like, comment, and subscribe to stay ahead with practical, AI-powered marketing strategies.

Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987

Released by: Oleg Mazur https://soundcloud.com/fm_freemusic

Music promoted by https://www.chosic.com/free-music/all/

What do you get when Harvard Business School, Wharton’s Ethan Mollick, and 776 Procter & Gamble professionals team up to test the real-world power of generative AI? The kind of data-backed proof that finally silences the skeptics.

In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the groundbreaking study that's reshaping how we think about AI, productivity, collaboration, and the future of work.

✨ You’ll learn:

• How AI boosted individual performance to match full team output

• Why emotional support from AI is a real thing (yep, really)

• How functional silos are being smashed in top-tier organizations

• Why NOW is the time to upskill—or risk being left behind

This isn’t just theory. It’s the wake-up call your team can’t ignore.

🔗 Watch now and discover how to get ahead—before it’s too late.

👉 Don’t forget to like, subscribe, and hit the bell for more AI-powered marketing insights.

See the study for yourself at https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5188231

Get started on your training at https://xpromos.com/ai

Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987

Released by: Oleg Mazur https://soundcloud.com/fm_freemusic

Music promoted by https://www.chosic.com/free-music/all/