Click here to listen to the full episode

Consumers today are inundated with so much promotional messaging and content in the marketplace that they often don’t know where to look or who to trust. In this episode, Brian interviews author, speaker and entrepreneur Ron Tite about his new book and learns what organizations must do to seize the attention of and build trust with customers in this busy world.

YOU WILL LEARN:

· The importance of authentic brand belief.

· The steps a small business can take to stand out.

· The five questions every business narrative should answer.

MENTIONED IN THIS EPISODE:

“Think Do Say,” by Ron Tite

MasterMind

NOTEWORTHY QUOTES FROM THIS EPISODE:

“A brand belief is really - what do you fundamentally believe in? And what do you believe in that goes beyond the thing you sell but that is strategically aligned to the thing you sell?” – Ron Tite

“The way you can evaluate whether your brand belief is strategically linked to the thing you sell is to connect the two with the word ‘so’.” – Ron Tite

“It should never be about just winning the battle for time. It should be about both standing out and capturing attention while building trust.” – Ron Tite

“You are defined by the actions you take, not by the supposed philosophies you fundamentally believe.” – Ron Tite

“What is the one thing you do that connects your purpose to where you make money?” – Ron Tite

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

No matter what the market's doing, it's never a bad time for a good idea! In this episode, Tom Patterson shares his incredible entrepreneurial journey, from his small-town upbringing, to co-founding Tommy John during the 2008 recession and going on to achieve phenomenal success.

YOU WILL LEARN:

· The value of mentorship and personal growth.

· The benefit of identifying opportunity in challenging times.

· The importance of a courageous mindset when others are fearful.

MENTIONED IN THIS EPISODE:

tommyjohn.com

The Shawshank Redemption

“Die With Zero,” by Bill Perkins

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Perfection is the enemy of good enough.” – Tom Patterson

“I don't believe that people are self-made. I think there's people that make you along the way in different seasons or periods of your life.” – Tom Patterson

“Great companies find ways to win and to build momentum in tough times.” – Tom Patterson

“Be courageous when everybody's fearful.” – Tom Patterson

“Once you stop growing and learning, you start dying.” – Tom Patterson

Hosted on Acast. See acast.com/privacy for more information.

Click here to listen to the full episode

Bert Jacobs is the co-founder of Life is Good, a $100 million company dedicated to spreading the power of optimism. In this episode, he tells Brian how he and his brother John went from selling t-shirts on the streets of Boston to leading such a successful positive-lifestyle brand.

YOU WILL LEARN:

· How their mother inspired the business.

· How others helped them to grow and develop.

· Why they are committed to their groundbreaking nonprofit work.

MENTIONED IN THIS EPISODE:

lifeisgood.com

“Life is Good,” by Bert and John Jacobs

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Life is not easy. Life is not perfect. But life is good.” – Bert Jacobs

“Optimism is the most pragmatic strategy for living a happy and fulfilling life.” – Bert Jacobs

“There is no more important job on planet earth than the job of a mother. Because if the youngest people on this planet can grow up with resilience and the right values, then our world is going to be okay.” – Bert Jacobs

“Know who you are, and act like it.” – Bert Jacobs

“The good life is not about what you have in possessions or where you are geographically. It's more the acknowledgement that life - while it's a mystery - is a great gift.” – Bert Jacobs

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

What systems and habits do you need to master to transform your life? In this episode, Pastor Craig Groeschel of Life Church tells Brian how harnessing the power of small habits can get you unstuck and lead to big change.

YOU WILL LEARN:

· Why willpower alone isn’t enough.

· The real reasons you do what you do.

· How to level up your morning routine.

MENTIONED IN THIS EPISODE:

craiggroeschel.com

life.church

YouVersion bible app

“The Power to Change,” by Craig Groeschel

Leadership Conference

S2E288 Lessons from my Mother

Gladiator movie

NOTEWORTHY QUOTES FROM THIS EPISODE:

“If we change a behavior without changing our heart, the behavior tends to come back.” – Craig Groeschel

“You do what you do because of what you think of you.” – Craig Groeschel

“When you really want to make a difference, you stop trying and you start training.” – Craig Groeschel

“You don't have to hit the goal to be moving toward the goal.” – Craig Groeschel

“It's the things that no one sees that bring the results that everyone wants.” – Craig Groeschel

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Click here to listen to the full episode

Fear and self-doubt can rob you of your purpose and leave you feeling paralyzed. In this episode, Brian shares three tools that will help you to reduce doubt, take decisive action and achieve phenomenal success.

YOU WILL LEARN:

· What doubt really is.

· How the Freddy Krueger principles can help.

· Why action eliminates doubt.

MENTIONED IN THIS EPISODE:

Free ebook

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“If fear is leading your decision-making process, you're going to get fearful decisions, and fearful decisions are often ones we regret.” – Brian Buffini

“Courage is not the absence of fear – it’s action taken in the midst of fear.” – Brian Buffini

“You're as likely to get into trouble by not making the decision as you are by making a decision.” – Brian Buffini

“We all need people to believe in us so we will believe in us.” – Brian Buffini

“Action ultimately eliminates doubt.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Do you want a tried and tested roadmap to take the guesswork out of growing your business? In this episode, Ramsey Solutions Founder and CEO Dave Ramsey shares the proven system that guarantees to help you grow your business faster and with fewer missteps.

YOU WILL LEARN:

· The 5 stages of business growth.

· Strategies to prepare for disruptions and market changes.

· How to build a legacy and implement succession planning.

MENTIONED IN THIS EPISODE:

“Build a Business You Love,” by Dave Ramsey

www.ramseysolutions.com

NOTEWORTHY QUOTES FROM THIS EPISODE:

“A clear path through anything that's formerly unknown gives people hope and energy and keeps them from getting paralysis of the analysis.” – Dave Ramsey

“There's 100% probability the market's going to be disrupted. So, you've got only three choices: cause the disruption, ride the wave of the disruption, or get crushed by it.” – Dave Ramsey

“If you stand in the middle of the interstate, you will get hit by a truck. You need to be moving.” – Dave Ramsey

“You better plan for succession, because it's coming.” – Dave Ramsey

“The biggest joy is in serving.” – Dave Ramsey

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Click here to listen to the full episode

We all encounter a change of plan at some point in our lives. In this episode, Brian interviews cognitive scientist Dr. Maya Shankar to understand who we are and who we become when faced with change. Topics discussed include: How change profoundly impacted Maya’s life, why humility is so important and how being more openminded can help build resilience.

YOU WILL LEARN:

· Common psychological strategies for navigating change.

· Why people really dislike uncertainty.

· How to cultivate a mindset to thrive in change.

MENTIONED IN THIS EPISODE:

https://mayashankar.com/

A Slight Change of Plans

“The Language Instinct,” by Steven Pinker

“Back to the Future”

NOTEWORTHY QUOTES FROM THIS EPISODE:

“The specifics of this moment may be unprecedented. But our human ability to navigate change is nothing new.” – Dr. Maya Shankar

“There is a universality in the way that we as humans navigate change.” – Maya Shankar

“Change in one area of our lives often has profound spill-over effects into other areas of our lives that we simply can't predict at the outset.” – Maya Shankar

“At a minimum, there will be growth because change necessarily involves a loss of identity of some kind.” – Maya Shankar

“When you are more openminded, you are seeking awe and that actually helps you cultivate a more resilient personality in the face of change.” – Maya Shankar

Hosted on Acast. See acast.com/privacy for more information.

Do you want to reduce anxiety and live a more authentic and fulfilling life? In this episode, Dr. John Delony shares a life-changing truth about anxiety that will help you to heal and move forward with hope.

YOU WILL LEARN:

· Why margin is vital.

· The six daily choices to ease anxiety.

· The importance of self-worth and belonging.

MENTIONED IN THIS EPISODE:

The Peak Experience

S2E31 Own Your Past Change Your Future - an Interview with Dr. John Delony

S2E17 Myths About Anxiety and the Life-Changing Truth – an Interview with Dr. John Delony

www.johndelony.com

“Redefining Anxiety,” by Dr. John Delony

“The Black Swan,” by Nassim Nicholas Taleb

NOTEWORTHY QUOTES FROM THIS EPISODE:

“In my house, we don't solve for ROI – we solve for peace.” – Dr. John Delony

“A non-anxious life…doesn't mean it's going to be perfect. It allows you a spirit of margin and the truth of margin when things happen.” – Dr. John Delony

“You are worth being well.” – Dr. John Delony

“I'm tired of people going to war with themselves. The world doesn't need any more shame.” – Dr. John Delony

Itsagoodlife.com

“You have to have a coach; a professional of some sort that is just your eyes in the sky.” – Dr. John Delony

Hosted on Acast. See acast.com/privacy for more information.