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We all have a story we tell ourselves about where we are in life. Intentionally or not, sometimes that story can get stuck on repeat and become just an excuse for the state of our relationships, health, finances and business. In this episode, Brian unpacks the stories we tell ourselves, explains how challenge and loss can benefit us and teaches how we can write our own happy ending.

YOU WILL LEARN:

• How to identify your personal blind spots.
• How you can go on to succeed after loss.
• Why your story is not over.

MENTIONED IN THIS EPISODE:

Episode 166, Discipline Equals Freedom with Jocko Willink

Episode 261, Matthew McConaughey – an Interview on His New Book, “Greenlights.”

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“Talented salespeople make for talented excuse makers.” – Brian Buffini

“Sometimes loss devastates us. Sometimes loss paralyzes us. Sometimes loss actually frees us up on the road to success.” – Brian Buffini

“A kick in the teeth may be the greatest thing in the world for you.” – Brian Buffini

“Sometimes you need to turn the page and forgive people. Sometimes you need to turn page and forgive yourself. And, sometimes, you need to turn the page because it’s just time to forget.” – Brian Buffini

“You're in control of how your story ends.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Few people in the history of college sports have been more influential or had a bigger impact than legendary coach Lou Holtz. In this episode, Brian reveals how this special mentor personally shaped his own life and shares some of his most important lessons.

YOU WILL LEARN:

· The three questions that will change your career.

· The principle of WIN.

· The importance of continual growth.

MENTIONED IN THIS EPISODE:

Free business consultation

“Wins, Losses and Lessons,” by Lou Holtz

Leadership Conference

The Peak Experience

Buffini Coaching

NOTEWORTHY QUOTES FROM THIS EPISODE:

“A coach can pull more out of you than you can pull out of yourself.” – Brian Buffini

“Don't go through life being a spectator. Be a participant.” – Lou Holtz

“You're either growing or you're dying.” – Lou Holtz

“There are no age restrictions on having dreams and goals.” – Lou Holtz

“You have to have a reason to get up, you have to have something to excite you no matter how successful you are.” – Lou Holtz

Itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Click here to listen to the full episode

Because they can struggle to get organized, many small business owners suffer with a constant sense of being behind. In this episode, Brian shares the five elements that entrepreneurs and small business owners can use to create more structure, eliminate overwhelm and succeed at the highest levels.

YOU WILL LEARN:

· Why business goals must be specific.

· How to track production stats.

· How a good coach can help.

MENTIONED IN THIS EPISODE:

itsagoodlife.com

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“It's very easy for the business to own us, instead of us owning the business.” – Brian Buffini

“People with goals succeed because they know where they're going.” – Earl Nightingale

“You don't get paid for the hour, you get paid for the value you bring to the hour.” – Jim Rohn

“What gets measured, gets managed.” – Peter Drucker

“Know your hourly worth.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Even in the AI era, strong relationships will always be at the heart of every good business. In this episode, Darin Dawson, co-founder of BombBomb and Chief Growth Officer at Buffini & Company, shares how to build long-lasting relationships that will lead to a stream of referrals and increase your bottom line, now and in the future.

YOU WILL LEARN:

· The importance of trust and transparency in sales.

· The role of video in business communication.

· The future of AI in small business.

MENTIONED IN THIS EPISODE:

S2E302 Demystifying AI with Michael Thorne

AI Bootcamp

Business Consultation

“The Spirit-Filled Life,” by Charles F. Stanley

Band of Brothers

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Nothing in this world happens without a sale.” – Brian Buffini

“You're better in person.” – Darin Dawson

“We are created to be in community with each other and to create a feedback loop that's constant.” – Darin Dawson

“The people that will win with AI will use it to enhance their ability to connect with people.” – Darin Dawson

“Be of value and abundance will follow.” – Darin Dawson

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Click here to listen to the full episode

In today’s transactional society, entrepreneurs who consistently exceed their customers’ expectations will stand out and achieve phenomenal success. In this episode, Brian teaches why a positive focus on providing exceptional customer service builds a strong business culture, forges long-lasting relationships and creates a tribe of loyal advocates who refer.

YOU WILL LEARN:

· Why you must fill the need.

· How to go the extra mile.

· How to make it extraordinary.

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Delight your customers. That's the secret to success in business. No-one ever went out of business having millions of delighted customers.” – Warren Buffet

“Poor customer service is the death knell for a business.” – Brian Buffini

“One of the key ingredients to building trust is consistency.” – Brian Buffini

“People don't get to talk much about great service, so give them something to talk about.” – Brian Buffini

“It's easier today than ever before to get a fan. It's easier today to delight your customers, because so many people are just trying to meet the basic needs.” – Brian Buffini

“Focus your mind on delighting your customers, and you'll have a delightful business.” – Brian Buffini

Hosted on Acast. See acast.com/privacy for more information.

What does it take to build a truly great team? In this episode, Jon Gordon discusses his new book, “The 7 Commitments of a Great Team,” and explains why it’s commitment – not just talent – that separates great teams from the rest.

YOU WILL LEARN:

· The commitments that great teams must make.

· Why commitments are greater than goals.

· Why positivity is a competitive advantage.

MENTIONED IN THIS EPISODE:

“The 7 Commitments of a Great Team,” by Jon Gordon

“The Energy Bus,” by Jon Gordon

“The Hard Hat,” by Jon Gordon

The Peak Experience

Leadership Conference

S2E294, The Power to Change with Craig Groeschel

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Teammates are forever.” – Coach Richie Moran

“Devotion is what drives discipline.” – Jon Gordon

“You'll never have commitment without connection.” – Jon Gordon

“Leaders go first. They lead the way. They demonstrate commitment.” – Jon Gordon

“When you demonstrate commitment, you get commitment back.” – Jon Gordon

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

Click here to listen to the full episode

It’s human nature to make excuses when things don’t go your way but if you take responsibility for where you are and why, you’ll get on track to live the good life. In this episode, Brian teaches how to succeed in your relationships, health, finances and business life by ditching the excuses and taking ownership instead.

YOU WILL LEARN:

· The types of excuses we make.

· The reasons we make those excuses.

· The importance of outside perspective.

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Excuses are the lies we tell ourselves.” – Jocko Willink

“When we take ownership and truly embrace where we are and why we are, then we get to go to work.” – Brian Buffini

“Excuses do have purpose. They save face, they lower expectations and they justify low performance.” – Brian Buffini

“Ownership means I choose to do this, I embrace this on purpose.” – Brian Buffini

“Change is hard. We're like homing pigeons - we want to go back to what we know.” – Brian Buffini

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.

If you want greater client engagement, better internal collaboration and more profits, you need to be an Activator! In this episode, author Matt Dixon shares his extensive research on the traits of today’s rainmakers and explains how top performers drive consistent growth in their businesses by winning, retaining and developing loyal client relationships.

YOU WILL LEARN:

· The five types of business developers.

· How Activators deliver business and personal value for clients.

· The importance of building and leveraging professional networks.

MENTIONED IN THIS EPISODE:

“The Activator Advantage,” by Matthew Dixon

“Made to Stick,” by Chip Heath and Dan Heath

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Activators don't rest on their laurels. They activate their expertise.” – Matt Dixon

“Activators think of it very differently. The relationship happens first and then paid work is just the natural evolution of that relationship.” – Matt Dixon

“Activators bring their colleagues in.” – Matt Dixon

“Activators focus on a third dimension of value, something we call personal value.” – Matt Dixon

“Being thoughtful and helpful at a personal level creates real stickiness for activators in the client relationship.” – Matt Dixon

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.