Episodios

  • Casa Bonita Feeds Us FOMO Marketing
    Sep 19 2024

    Rachel Moore, battling a rough voice yet still bringing the energy, kicks off the Just Trust Me Marketing Podcast with co-hosts Elizabeth Allen and Anh Nguyen. They dive into how the ultimate FOMO marketing strategy was unwittingly (or probably wittingly) employed by Casa Bonita's revival, thanks to South Park creators Trey Parker and Matt Stone. Anh shares juicy secrets about Le Creuset's mystery box events, while Rachel reveals her hilarious yet relatable experience of being wooed by political texts. Anh rounds out the discussion with entertaining stories of being lured by the allure of TikTok shop ads and hot tub experiences. Tune in for a rollicking ride through marketing missteps and victories!

    Got a marketing topic you want us to tackle in a future episode? Email us at justtrustme@butwaittheresmoore.com.

    Support the show to do all the trustworthy, marketing things along the way. https://www.justtrustme.butwaittheresmoore.com

    Show links:

    Casa Bonita documentary (NPR)

    Casa Bonita public reservations sell out within a few hours

    Le Creuset bakeware

    00:00 Cold Open and Intro

    06:13 Good Marketing?

    27:53 How to Use FOMO in Marketing

    41:48 We Got Got

    Más Menos
    55 m
  • Introducing Marketing Therapy with guest Chelsea Newton, Colorado bisexual queer sex therapist
    Sep 12 2024

    🎉 Welcome to the premiere episode of 'Marketing Therapy'! 🎉 Join hosts Rachel Moore and Elizabeth Allen as they dive into a high-energy session with Chelsea Newton, MSW, LCSW, M.Ed., founder and bisexual, queer sex therapist at Phases of the Mind in Colorado.

    Learn more about Chelsea and book a vibe check: https://www.phasesofthemindtherapy.com/about

    From hilarious Instagram fails to serious marketing advice, we tackle the complexities of marketing in the therapy world. If you've ever wondered how to market a niche service while juggling a million other things, this episode is for you! Grab a comfy chair and tune in for some laughs, some wisdom, and a whole lot of marketing magic.

    🌟 Plus, get all the deets on how to make your vibe check video go viral 📹. Don't miss out!

    But wait, there's more marketing help for you!

    Visit www.italicsllc.com to learn about Elizabeth Allen's content marketing services.

    Visit www.butwaittheresmoore.com to explore podcast solutions from Rachel Moore for your business.

    Other show links...

    Ember mugs: https://ember.com/

    Maintenance Phase Podcast: https://www.maintenancephase.com/

    Try ClickUp for task and project management: https://try.web.clickup.com/justtrustme

    Try PodOps for podcast hosting and promotions: https://podopshost.com/register/?ref=justtrustme

    This is a live broadcast show of the Just Trust Me marketing podcast.

    If you're interested in being a guest, suggesting a topic, or supporting the show, email justtrustme@butwaittheresmoore.com

    Más Menos
    1 h y 6 m
  • Very Cutesy Marketing Copy in a Currys Ad
    Sep 7 2024

    Links you might like:

    Currys viral video ad

    knowyourmeme.com

    Agorapulse (try free) for social media management

    Reclaim (free) for calendar and task management

    Más Menos
    49 m
  • There's No Mac in This Cheesy Episode
    Jul 26 2024

    This is the end. This is the end, our friends. But only for season 2 of Just Trust Me. We’ll be back in September to bring you all the marketing goodies your little heart could desire. In the meantime, join us for our latest episode. We discuss the marketing world equivalent to that nightmare of showing up to class nekkid. We talk about how California Pizza Kitchen took the mac out of mac and cheese… and it somehow worked. And we all know you wait with bated breath every week to learn how we got got. Listen today and find out!

    Show links:

    Article about California Pizza Kitchen mac & cheese debacle

    Garage Gremlin’s original video

    CPK/Chef Paul’s response

    Garage Gremlin’s follow up video

    Ethereal eyeshadow by Adriana Nichole Cosmetics

    CAKES Body silicone inserts

    00:00 Cold Open

    00:16 Marketing-y Things

    13:14 Good Marketing?

    25:15 We Got Got

    Did you know there's more than just this audio file? Visit ⁠⁠But Wait, There's Moore⁠⁠ for more episodes, transcripts, and additional shows you can binge for good times.

    Más Menos
    33 m
  • Sticker Mule Goes Ass-First into Political Marketing
    Jul 18 2024

    Well, this sure was a wild week in the world of marketing! Elizabeth and Rachel spend a decent amount of time wondering just wtf Sticker Mule was thinking. Tanya joins us again to talk about brands leveraging the bad business decisions of their competitors. And then we discuss cat poop, bras, and the siren song of Amazon Prime. We can’t wait to see what insanity next week brings!

    00:00 Cold Open

    00:13 Intro

    10:29 Sticker Mule Kicks Its Own Ass

    34:58 Good Marketing?

    48:35 We Got Got

    Show links:

    Sticker Mule tweet

    Sticker Ninja

    StickerApp

    StickerGiant

    The Big Bad Woof

    TikTok Shop cat litter scoop
    Soma wireless bras

    Did you know there's more than just this audio file? Visit ⁠But Wait, There's Moore⁠ for more episodes, transcripts, and additional shows you can binge for good times.

    Más Menos
    1 h y 9 m
  • Cannes You Draw a Ketchup Bottle?
    Jul 13 2024

    When one thinks of the Cannes Lions Festival of Creativity, who doesn’t think of our intern peeing on the carpet. But after that got cleaned up, we talked about the confusion of a perfume ad. And then we, of course, talked about how we got got… today and in the future. We think we’re a good time so don’t miss out on next week’s episode

    Show links:

    Cannes Lions Festival of Creativity

    Is it a perfume ad?

    Journee trips


    Más Menos
    55 m
  • All Abbey Roads Lead to Emergency Pedicures
    Jul 9 2024

    The band’s back together! Elizabeth and Rachel talk about how some brands made pride a big bummer this year. Then Tanya finally joins us after an “emergency pedicure” to discuss Fashion Nova’s Good Marketing Question Mark. After an unpaid ad for Pretty Foots (which Elizabeth determined was the product Baby Foot after a concerning Google search), the ladies explain just how they got got this week. Join us next week at the same bat time, same bat channel to see what the marketing world has gotten up to since.

    Show links:

    Target Pride

    Tractor Supply News

    Fashion Nova tweet

    Duck Donuts

    Colorado Fan Expo




    Más Menos
    48 m
  • Meltwatering Over Ryan Reynolds and Marketing Lessons
    Jun 28 2024

    Unpacking the Meltwater Summit: Marketing Insights & New York Tales

    **No paid endorsements are part of this episode.** Join host Rachel Moore in this lively episode as she shares her insights and takeaways from the recent Meltwater Summit held in New York City. From Ryan Reynolds' marketing gems to practical advice on reaching Gen Z, this episode is packed with actionable wisdom and a few funny anecdotes from Rachel's own New York escapades.

    Show links:

    • ⁠Meltwater Summit
    • Personify Leadership
    • Training Wheels
    • That Peloton Ad
    • That Aviation Gin Ad

    0:00 Opening Apology and Intro

    00:47 Meltwater Summit Download

    04:10 Joy as the North Star

    06:29 Conflict Resolution

    09:22 FASTvertising

    15:27 Power of Stories - Size Matters Not

    19:25 Marketing to GenZ

    23:48 Production Quality

    25:46 Reddit communities

    28:00 Keynotes at marketing conferences

    32:01 I Got Got

    Más Menos
    33 m