If your business isn’t showing up when people search for your services, you’re losing leads. In this episode, we break down how local search really works—and why smart local businesses are using paid search to get found fast.

You’ll learn:

• The difference between paid and organic search results

• Why Google Ads should be one of your first marketing investments

• How to protect your budget and avoid common mistakes

• How to vet an agency or freelancer so you don’t get burned

• The one search strategy that can make your competition disappear from page one

We also cover how AI is already shaping Google search and what you can do right now to stay ahead.

If you’re ready to stop getting buried in search results and start getting your phone to ring, this episode is for you.

In this episode, we break down what branding really means for local businesses—and it’s a lot more than just your logo. Whether you’re running an HVAC company, a pest control service, a plumbing business, or a pool company, your brand is how your community sees you. It’s how your trucks look, how your team answers the phone, and how people remember you.

We’ll cover:

• What makes a great local business brand

• How your logo and colors should match your industry

• Why your service vehicles are your best untapped marketing tool

• Common branding mistakes (and how to avoid them)

• How to build recognition that leads to more phone calls

You’ll also hear how branding ties directly into search marketing.

If you want to build a brand that stands out, gets noticed, and drives leads, this is where your roadmap begins.