Market Proof Marketing: Home Builder Marketing Insights Podcast Por Kevin Oakley: New Home Marketing from Do You Convert arte de portada

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing: Home Builder Marketing Insights

De: Kevin Oakley: New Home Marketing from Do You Convert
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 A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.© 2025 Do You Convert Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • Ep 391: Homes.com Sets Its Sights on Builders

    Ep 391: Homes.com Sets Its Sights on Builders
    Jun 11 2025
    Kevin Oakley is joined by Chris Mumford, CMO of CoStar Group Marketplaces, and Marc Regardie, Senior Director of New Construction at Homes.com. They pull back the curtain on why they want to become the most influential platform for new construction listings, how homes.com is different, and what it takes to disrupt a deeply entrenched real estate category. From Chris’s experience leading one of the largest media campaigns in real estate history to the quiet power of aligning incentives between builders and consumers, this episode is full of big bets anyone paying attention to the homebuilding industry will want to hear.Built Differently on PurposeA new take on how leads workMarc talks about how and why homes.com is “fixing what’s missing.”The Long Game Starts HereChris' winning plays from the days of insurance warsBuilding a brand people actually likeWhat Builders Should KnowNo paywall, no catchMatterports: now table stakesWhether you're skeptical of another portal or curious about where this one’s headed, this episode offers an insider look at a platform that aims to reshape how new homes are found and sold.

🎙️ Tune in, share it with your team, and keep an eye on what launches this summer.Like and subscribe on your favorite platform!

    The post Ep 391: Homes.com Sets Its Sights on Builders appeared first on Online Sales and Marketing for Home Builders - DYC.
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    44 m
  • Ep 390: Punch Above Your Weight with Steve Shoemaker

    Ep 390: Punch Above Your Weight with Steve Shoemaker
    Jun 5 2025
    Market Proof Marketing · Ep 390: Punch Above Your Weight with Steve ShoemakerIn this episode of Market Proof Marketing, Kevin Oakley is joined by Steve Shoemaker, President of Ideal Homes in Oklahoma City. From gluing sales contracts to leading an entire company, Steve shares the mindset shifts and hard-earned lessons that helped him grow beyond his original marketing role.

It’s a conversation packed with career wisdom, hilarious stories, and a preview of what Steve will bring to the stage at this year’s Online Sales & Marketing Summit.What You’ll LearnHow to Punch Above Your Weight• Trade frustration for curiosity and start adding value everywhere you can• Leverage data like a scalpel, not a shield, and let the numbers move the roomWhy Strategic Patience Wins• Master the balance between ambition and restraint without losing momentum• Embrace productive paranoia and learn when to act, wait, or get out of the way🎧 Listen now to hear why being low maintenance might be your biggest career flex. Want to hear more from Steve on career and growth? Don't miss his session at the Online Sales & Marketing Summit in Chicago!Also Mentioned in the Episode:Steve's First DYC Appearance - Ep 5: Old Habits Die HardMPM Ep 69: Parade of Homes - Is It Worth It? With Steve ShoemakerLike and subscribe on your favorite platform!

    The post Ep 390: Punch Above Your Weight with Steve Shoemaker appeared first on Online Sales and Marketing for Home Builders - DYC.
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    29 m
  • Ep 389: Fix the Pics Before the Price

    Ep 389: Fix the Pics Before the Price
    May 29 2025
    Market Proof Marketing · Ep 389: Fix the Pics Before the PriceThis week on Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for an honest discussion about today’s homebuyer mindset and what marketers need to do right now to drive results. They share cautionary tales about misattributed wins, the importance of applying the fundamentals (like walking your own inventory homes), and why finished homes deserve more strategic attention than ever. Plus, they tackle the latest AI ad tools and why marketers shouldn’t blindly trust automation, especially in homebuilding.Special Announcements2025 Summit is filling up and on-site rooms are booking fast - be sure to get your ticket today.🕐 Story Time [00:46]Beth: Shares an email from a marketer who’s thriving in a tough market.Julie: Tells a cautionary tale about painted brick and false assumptions.Kevin: Highlights the value of creatively marketing each finished home.🗞️ In The News [19:04]Google's New AI Ad Tool: AI MaxApril Home Sales Dropped to the Slowest Pace Since 2009Market Proof Marketing is a weekly podcast by Do You Convert, dedicated to new home marketing professionals. Hosted by Kevin Oakley, the podcast offers insights, interviews, and commentary to help you market smarter.Like and subscribe on your favorite platform!

    The post Ep 389: Fix the Pics Before the Price appeared first on Online Sales and Marketing for Home Builders - DYC.
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    41 m
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