Episodios

  • Ep 391: Homes.com Sets Its Sights on Builders

    Ep 391: Homes.com Sets Its Sights on Builders
    Jun 11 2025
    Kevin Oakley is joined by Chris Mumford, CMO of CoStar Group Marketplaces, and Marc Regardie, Senior Director of New Construction at Homes.com. They pull back the curtain on why they want to become the most influential platform for new construction listings, how homes.com is different, and what it takes to disrupt a deeply entrenched real estate category. From Chris’s experience leading one of the largest media campaigns in real estate history to the quiet power of aligning incentives between builders and consumers, this episode is full of big bets anyone paying attention to the homebuilding industry will want to hear.Built Differently on PurposeA new take on how leads workMarc talks about how and why homes.com is “fixing what’s missing.”The Long Game Starts HereChris' winning plays from the days of insurance warsBuilding a brand people actually likeWhat Builders Should KnowNo paywall, no catchMatterports: now table stakesWhether you're skeptical of another portal or curious about where this one’s headed, this episode offers an insider look at a platform that aims to reshape how new homes are found and sold.

🎙️ Tune in, share it with your team, and keep an eye on what launches this summer.Like and subscribe on your favorite platform!

    The post Ep 391: Homes.com Sets Its Sights on Builders appeared first on Online Sales and Marketing for Home Builders - DYC.
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    44 m
  • Ep 390: Punch Above Your Weight with Steve Shoemaker

    Ep 390: Punch Above Your Weight with Steve Shoemaker
    Jun 5 2025
    Market Proof Marketing · Ep 390: Punch Above Your Weight with Steve ShoemakerIn this episode of Market Proof Marketing, Kevin Oakley is joined by Steve Shoemaker, President of Ideal Homes in Oklahoma City. From gluing sales contracts to leading an entire company, Steve shares the mindset shifts and hard-earned lessons that helped him grow beyond his original marketing role.

It’s a conversation packed with career wisdom, hilarious stories, and a preview of what Steve will bring to the stage at this year’s Online Sales & Marketing Summit.What You’ll LearnHow to Punch Above Your Weight• Trade frustration for curiosity and start adding value everywhere you can• Leverage data like a scalpel, not a shield, and let the numbers move the roomWhy Strategic Patience Wins• Master the balance between ambition and restraint without losing momentum• Embrace productive paranoia and learn when to act, wait, or get out of the way🎧 Listen now to hear why being low maintenance might be your biggest career flex. Want to hear more from Steve on career and growth? Don't miss his session at the Online Sales & Marketing Summit in Chicago!Also Mentioned in the Episode:Steve's First DYC Appearance - Ep 5: Old Habits Die HardMPM Ep 69: Parade of Homes - Is It Worth It? With Steve ShoemakerLike and subscribe on your favorite platform!

    The post Ep 390: Punch Above Your Weight with Steve Shoemaker appeared first on Online Sales and Marketing for Home Builders - DYC.
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    29 m
  • Ep 389: Fix the Pics Before the Price

    Ep 389: Fix the Pics Before the Price
    May 29 2025
    Market Proof Marketing · Ep 389: Fix the Pics Before the PriceThis week on Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for an honest discussion about today’s homebuyer mindset and what marketers need to do right now to drive results. They share cautionary tales about misattributed wins, the importance of applying the fundamentals (like walking your own inventory homes), and why finished homes deserve more strategic attention than ever. Plus, they tackle the latest AI ad tools and why marketers shouldn’t blindly trust automation, especially in homebuilding.Special Announcements2025 Summit is filling up and on-site rooms are booking fast - be sure to get your ticket today.🕐 Story Time [00:46]Beth: Shares an email from a marketer who’s thriving in a tough market.Julie: Tells a cautionary tale about painted brick and false assumptions.Kevin: Highlights the value of creatively marketing each finished home.🗞️ In The News [19:04]Google's New AI Ad Tool: AI MaxApril Home Sales Dropped to the Slowest Pace Since 2009Market Proof Marketing is a weekly podcast by Do You Convert, dedicated to new home marketing professionals. Hosted by Kevin Oakley, the podcast offers insights, interviews, and commentary to help you market smarter.Like and subscribe on your favorite platform!

    The post Ep 389: Fix the Pics Before the Price appeared first on Online Sales and Marketing for Home Builders - DYC.
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    41 m
  • Ep 388: Can't Stop, Won't Stop Connecting Ideas

    Ep 388: Can't Stop, Won't Stop Connecting Ideas
    May 21 2025
    Market Proof Marketing · Ep 388: Can't Stop, Won't Stop Connecting IdeasIn this episode of Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Jen Barkan to talk about the real value of human connection in online sales, the evolving use of AI tools, and what builders need to understand right now about market timing and syndication platforms. Jen surprises everyone with an AI-assisted rap performance, and the group explores how technology can support, but never replace, the critical role of people in the new home sales process.Key TopicsUsing conversation intelligence tools to streamline CRM input and improve coachingExploring AI’s coaching potential and why human-to-human dialogue remains critical in the sales funnelReflections on how AI search is still evolving and why it’s not what’s driving April’s lead volumeCommunity launch timing: how fear of delays is keeping teams from maximizing early interestSPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 2025 - Don't miss Jen Barkan rapping LIVE on stage at this year's summitStory Time [2:06]Jen Barkan - unpacks how online sales specialists are embracing AI tools like CallRail Premium, and debuts her AI-generated rap, “Online People Talking.”Kevin Oakley - reflects on the power of live performances and the value of human time as the true definition of luxury, drawing comparisons to brands like Chick-fil-A.Beth Russell - explains the intent behind a recent LinkedIn post and emphasizes that builders shouldn’t stress about AI search optimization—focus instead on creating quality content.In The News [26:25]Lot Supply Loosens, but Market Still UndersuppliedThe team discusses how a surge of lots in the excavation stage - expected to come online in late 2025 to early 2026 - could create future pressure. The team dives into how online sales teams should be thinking about lead engagement in light of this news. Homes.com Will Boost Banned Listings on ZillowKevin breaks down Zillow’s new policy around MLS listings and pocket listings, and how Homes.com is seizing the moment by offering additional promotion for listings banned from Zillow.Join DYC’s All Access community — free for builders, online sales specialists, and home building leaders.Have feedback or want to fight for more Story Time or Things We Love, Things We Hate? Let us know: your messages bring us joy (and influence podcast decisions!).Like and subscribe on your favorite platform!

    The post Ep 388: Can't Stop, Won't Stop Connecting Ideas appeared first on Online Sales and Marketing for Home Builders - DYC.
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    40 m
  • Ep 387: Books, Buzzwords & Benchmarks

    Ep 387: Books, Buzzwords & Benchmarks
    May 15 2025
    Market Proof Marketing · Ep 387: Books Buzzwords & Benchmarks In this episode of Market Proof Marketing, Jackie Lipinski and Beth Russell reflect on the power of clear communication, clean marketing systems, and community-first thinking. From school movie nights and panic cleaning to organizing ad accounts and analyzing the Q1 Online Sales Benchmarks, this episode covers the serious and the silly. Plus, a detailed recap of the most recent Market Proof Marketing Academy, thoughts on Google's AI ad integrations, and a reminder that your brand lives well beyond your website.Key TopicsCommunication fails & panic cleaningHighlights from the Market Proof Marketing AcademyQ1 2025 Online Sales BenchmarksGoogle tests ads in AI chatbot conversationsCommunity planning and lifestyle-driven decision-makingShifting focus from incentives to valueAll Access reminders and listener appreciationSPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit is Filling Up - Grab Your Tickets TodayStory Time [1:05]Beth shares a personal story about missing a school event due to unclear and inconsistent communication, something builder marketers should heed when planning outreach for events.Jackie reflects on "panic cleaning" before company arrives and ties it to the need for marketers to keep their ad accounts clean and organized, even if no one’s watching (yet).The team gives a shout-out to Kendra and listeners who asked for Story Time to stay; your wishes have been granted!In The News [21:04]Q1 2025 Online Sales BenchmarksJackie and Beth review Amanda Martin’s new online sales benchmark report summarizing over 50,000 leads from 33 markets. Despite Q1 being particularly tough for many builders, the consistency and performance of online sales teams remain impressive. They also discuss how these benchmarks can serve as both inspiration and a performance check.Google is Testing Ads in Third-party AI Chatbot ConversationsGoogle’s experiment with placing ads inside chatbot conversations sparks discussion on what this means for marketers. Jackie and Beth point out the infancy of this format, the very low AI-driven site traffic to builders today, and why the content on your own website - and how it gets syndicated elsewhere - remains your biggest asset for visibility.Things We Love, Things We Hate [33:40]Beth's Love: Taking a walk through her community trail reminded her how thoughtfully designed neighborhoods deliver lasting emotional value to residents, something builders should showcase more intentionally.Jackie's Love: Celebrating 10 years since relocating to Washington state, Jackie reflects on the importance of loving where you live and how lifestyle decisions drive buying behavior.Want to rewatch part of the Academy or catch exclusive behind-the-scenes content?Join DYC’s All Access community — free for builders, online sales specialists, and home building leaders.Have feedback or want to fight for more Story Time? Let us know: your messages bring us joy (and influences podcast decisions!).Like and subscribe on your favorite platform!

    The post Ep 387: Books, Buzzwords & Benchmarks appeared first on Online Sales and Marketing for Home Builders - DYC.
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    41 m
  • Ep 386: The SEO Lie You Didn't Know You Bought

    Ep 386: The SEO Lie You Didn't Know You Bought
    May 8 2025
    Market Proof Marketing · MPM_Episode_386Kevin, Jackie, and Beth explore why panic marketing leads to bad decisions—and why AI, chatbots, and SEO are still misunderstood tools, not magical solutions. They unpack the overreaction to AI “replacing” Google, the importance of strategic authority in marketing, and the hard truth that too much content is just as bad as too little. Plus: how builders can actually compete with resale, avoid misleading optimism, and why YouTube is still often the most underused, but valuable tool in your toolkit.Story Time:Beth makes a call for marketers to reclaim authority—and stop letting others clutter the top of the funnel.Jackie recounts the “ChatGPT is replacing Google” debate—and why data still tells a different story. Inspiration and burnout: Why looking outside the industry isn’t helpful without true internal context.Kevin reflects on building your message for marketers who’ve been in the seat for 12 months or less, and how leadership often unintentionally derails them.SPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 50% Sold Out! Grab Your Tickets TodayIn The News: 2025 SEM-PPC Benchmarks by Sarah Simmerman Top Chatbots Are Giving Horrible Financial AdviceSee How Your State Ranks on the New Realtor.com Report CardWhy the Housing Market is Actually Much Healthier in 2025Things We Love - Things We Hate:Jackie: LOVES YouTube (University) for solving everyday problems—one backyard faucet at a time.Beth: Hates eye dilation after a doctor visit; loves ambient bird sounds as background for builder content.Kevin: Loves a builder video that highlights running errands on a typical Saturday in a particular community.Like and subscribe on your favorite platform!

    The post Ep 386: The SEO Lie You Didn't Know You Bought appeared first on Online Sales and Marketing for Home Builders - DYC.
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    53 m
  • Ep 385: Content Is Still King - But Now With Receipts

    Ep 385: Content Is Still King - But Now With Receipts
    May 1 2025
    Market Proof Marketing · Ep 385 - Content Still King - Now With Receipts In this episode, Kevin, Beth, and Julie tackle the power of foundational marketing—reminding us that great content isn't a trend, it's the baseline. They unpack why “just run more ads” is a dangerous trap, how AI is becoming a real-world assistant (but also maybe your nosy coworker), and what Disney, Chick-fil-A, and Hamilton all teach us about brand experience. Plus, why resale is back, price reductions aren’t a failure, and cookies might be eternal after all.Story Time (1:15):Julie shares how simply improving website content transformed lead quality and campaign results.Beth reminds us that content needs intentionality—posting for followers ≠ posting for buyers.Beth “confesses” to inviting Kevin to a strategy call—and how collaboration shifted a builder’s mindset.Kevin reflects on staying calm in market chaos and helping new marketers zoom out from ad metrics to real business impact. AI to the rescue: Kevin uses "deep research" AI to fix his fridge (and skips paying an overpriced repair bill).SPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 50% Sold Out! Grab Your Tickets TodayIn The News: Opt-In To OpenAI’s Memory Feature? 5 Crucial Things To KnowHow Tariffs Will Impact Digital Ad Spend (in surprising ways!)Google Will Keep Cookies and Backtrack on its Opt-Out PlansNew Data: Google's AI Overviews are Hurting (Some) Click-through RatesThings We Love - Things We Hate:Beth: Loved Disney’s flawless experience (and its marketing mastery); felt the pain of Universal’s less-than-magical contrast.Julie: Finally saw Hamilton live—loved it even more than expected, especially with her fully-costumed son Kevin: Loves carbs in Italy, hates the chaos of driving through medieval towns (and possibly racking up €500 in traffic violations).BONUS - link to the Chik-fil-a article Kevin referencedLike and subscribe on your favorite platform!

    The post Ep 385: Content Is Still King - But Now With Receipts appeared first on Online Sales and Marketing for Home Builders - DYC.
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    1 h y 5 m
  • Ep 384: DYC Education Deep Dive – Special Takeover Edition

    Ep 384: DYC Education Deep Dive – Special Takeover Edition
    Apr 24 2025
    Market Proof Marketing · Ep 384: DYC Education Deep Dive – Special Takeover Edition Special Takeover: Mike Lyon & the team discuss all of the DYC educational experiences. With Kevin Oakley away in Italy, Mike Lyon leads a lively and insightful discussion with the DYC team about their robust lineup of educational offerings for home builder sales and marketing professionals. Expect laughs, passionate pitches, and a whole lot of insider knowledge.💡 Highlights of Educational Programs:🧠 Online Sales & Marketing Summit• Returning to Chicago by popular demand• Focuses on education, networking, and industry best practices• Largest gathering of online sales specialists in the industry• “The biggest party for online sales specialists in the universe!”🎓 Online Sales Academy• 8-week virtual course for new or untrained OSCs• Includes 3 live sessions + on-demand training• Offers a certification upon completion• Next session: Starts May 20, 2025👩‍💼 Online Sales Academy: Leadership Edition• For leaders managing OSCs• Includes 3-day kickoff, quarterly sessions, and summit meet-up• Emphasizes program success metrics and understanding the OSC role📈 Market Proof Marketing Academy• Expanded to include strategy, execution, and leadership insights• Led by Jackie, Sarah, Beth, Julie, Karla, and Kevin• Covers Google/Meta marketing, budgeting, algorithms, and more• Next session: May 6–8, 2025 with follow-ups over 8 weeks🎨 Rise and Design (New!)• A creative retreat for marketers and designers• In-person, hands-on intensive in Columbus, OH (Aug 27–28)• Co-led by Karla Tuten and Kevin Oakley• Designed for brand, creative, and marketing teams needing community and deeper problem-solving🤝 Marketing Leadership Collective• Year-long leadership development for marketers• Involves curated peer groups, guest speakers, mentorship, and industry-first previews• Originated as a “shadow project,” now a cornerstone experience• Invitation-based, application required 🗣️ Notable Quotes:• “This is like a crash course in new home marketing—by nerds, for nerds.” – Jackie• “You’ll feel seen. Inspired. Reinvigorated.” – Beth• “We’re doing the Lord’s work.” – Mike (in jest) 📢 Closing Notes:• Subscribe, rate & review the podcast• Share feedback at show@doyouconvert.com• Join the free DYC All Access membership for behind-the-scenes content• Special thanks to all past and future Academy attendees!Transcript"Mike Lyon: Yeah, yeah, some little behind the scenes before we get on.Mike Lyon: Mike was chastising everybody about the audio.Mike Lyon: Jen was right.Mike Lyon: Prize.Jen Barkan: Surprise, surprise.Beth Russell: Know, self-proclaimed audio engineer.Mike Lyon: Yes, I build websites, and I have Misophonia which you can. Google, that one, ladies and gentlemen hey, welcome to episode 384. My name is Mike Lyon, and with me today are these illustrious, wonderful people, Beth, Jackie, Sarah Jen. Carla will join us eventually, and the sound is a little bit differentMike Lyon: my voice, because Kevin Oakley is gone. He is on a world world tour of ItalyMike Lyon: with his wife for his 20thMike Lyon: wedding anniversary. And I was thinking about this guys, have you, have you ever seen Kevin go anywhere with Jess's wife?Jackie Lipinski: Now.Jen Barkan: No.Mike Lyon: I have.Mike Lyon: I don't think I have either.Jackie Lipinski: I'm pretty sure he giggled in a video. And I was like, What is that, Kevin?Mike Lyon: What is happening.Jackie Lipinski: Yeah.Jen Barkan: Eating ice, eating gelato twice.Mike Lyon: I know.Jen Barkan: We've been.Mike Lyon: Stalking his stories. But I really would. I want to fact, check that when he gets back to see if he has ever been somewhere, just with his wife only.Mike Lyon: But we're so happy for him. What do we do when he's gone? We take over the podcastMike Lyon: and I knowMike Lyon: you know the opening says that we're here to help you not sell you. But when Mike takes over I start selling stuff.Jen Barkan: No.Beth Russell: Oh, my goodness!Mike Lyon: Watch out everybody. Yeah, it's gonna happen. No. But what are we? What do we want to do? We want to do something fun and unique.Mike Lyon: This for this podcast and not just to obviously drop something on you, but also save it for posterity in the future. Because we have so many educational opportunities for our builder partners, and beyond in the home builder space that we wanted to go through each one and kind of talk about what it is and who it's for. And so that's why we have these awesome people together. We're going to try and break the Internet and just invite everybodyMike Lyon: from our our company to joinMike Lyon: So that's what we're gonna do today. Excuse me, and then we'll we'll take and put this out there. So if someone, you know sends an email and says, Should I come to? You know the marketing leadership collective? We'll go, hey? ...
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    38 m
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