Marketing Deep Dives by Denyse Podcast Por Denyse Drummond-Dunn arte de portada

Marketing Deep Dives by Denyse

Marketing Deep Dives by Denyse

De: Denyse Drummond-Dunn
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 MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers. In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe. Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at NestléAll rights reserved Economía
Episodios
  • Why Smart CPG Leaders Are Rethinking Their AI Strategy to Maximise Consumer Insight Value

    Why Smart CPG Leaders Are Rethinking Their AI Strategy to Maximise Consumer Insight Value
    May 22 2025
    The article that this podcast discusses argues that for Consumer Packaged Goods (CPG) companies, the key to successful AI investment for customer understanding is not simply adopting technology. But undertaking a business transformation starting with clear strategic objectives. It highlights that many companies struggle to translate AI insights into measurable business impact, with a significant gap between generating insights and acting upon them. The author proposes a framework for balanced AI investment across short-term and long-term horizons, emphasizes the need for organizational capabilities like decision architecture and cross-functional activation to utilize insights effectively, and suggests using comprehensive metrics beyond just financial returns to measure success. In concluding the article asserts that value comes from building systems to translate understanding into decisive action and growth, not just from the AI technology itself.
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    19 m
  • Why Slowing Down Is the Boldest Move You Can Make to Accelerate Growth

    Why Slowing Down Is the Boldest Move You Can Make to Accelerate Growth
    May 5 2025
    What if the secret to explosive growth isn't moving faster... but knowing when to stop? This episode of Marketing Deep Dives with Denyse Drummond-Dunn challenges the business world's obsession with relentless acceleration. Drawing from real examples of successful companies, she reveals why strategic pauses lead to breakthrough innovation and energized teams. You'll discover: - Why constant forward motion can lead to exhaustion and diminished returns - How recalibrating and challenging assumptions creates fresh perspective - A framework for making strategic pauses work for your business - Examples of companies that use reflection periods for explosive growth - Why intentionally slowing down is a bold move that drives sharper direction Perfect for leaders who are ready to question the "always accelerate" mindset. Based on the thought-provoking blog post from C3Centricity that's changing how business leaders think about growth. Listen now and discover why your next bold move might be to pause.
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    10 m
  • 7 Powerful Secrets Explaining How Successful CPG Brands Capture Consumer Loyalty

    7 Powerful Secrets Explaining How Successful CPG Brands Capture Consumer Loyalty
    Apr 16 2025
    This podcast discusses key strategies for Consumer Packaged Goods (CPG) brands to cultivate consumer loyalty in 2025 and beyond, emphasizing a shift towards a consumer-centric approach. It highlights the increasing importance of exceptional experiences, radical transparency, hyper-personalization, and purpose-driven commerce as primary drivers of purchasing decisions. The article discussed provides real-world examples of brands successfully implementing these principles and offers actionable strategies specifically tailored for mid-sized CPG companies, focusing on leveraging AI, agile development, co-creation, and precision marketing. In conclusion, the piece argues that moving from reactive insights to predictive foresight is crucial for gaining a competitive edge and fostering lasting consumer relationships.
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    13 m
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