Episodios

  • Why Smart CPG Leaders Are Rethinking Their AI Strategy to Maximise Consumer Insight Value

    Why Smart CPG Leaders Are Rethinking Their AI Strategy to Maximise Consumer Insight Value
    May 22 2025
    The article that this podcast discusses argues that for Consumer Packaged Goods (CPG) companies, the key to successful AI investment for customer understanding is not simply adopting technology. But undertaking a business transformation starting with clear strategic objectives. It highlights that many companies struggle to translate AI insights into measurable business impact, with a significant gap between generating insights and acting upon them. The author proposes a framework for balanced AI investment across short-term and long-term horizons, emphasizes the need for organizational capabilities like decision architecture and cross-functional activation to utilize insights effectively, and suggests using comprehensive metrics beyond just financial returns to measure success. In concluding the article asserts that value comes from building systems to translate understanding into decisive action and growth, not just from the AI technology itself.
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    19 m
  • Why Slowing Down Is the Boldest Move You Can Make to Accelerate Growth

    Why Slowing Down Is the Boldest Move You Can Make to Accelerate Growth
    May 5 2025
    What if the secret to explosive growth isn't moving faster... but knowing when to stop? This episode of Marketing Deep Dives with Denyse Drummond-Dunn challenges the business world's obsession with relentless acceleration. Drawing from real examples of successful companies, she reveals why strategic pauses lead to breakthrough innovation and energized teams. You'll discover: - Why constant forward motion can lead to exhaustion and diminished returns - How recalibrating and challenging assumptions creates fresh perspective - A framework for making strategic pauses work for your business - Examples of companies that use reflection periods for explosive growth - Why intentionally slowing down is a bold move that drives sharper direction Perfect for leaders who are ready to question the "always accelerate" mindset. Based on the thought-provoking blog post from C3Centricity that's changing how business leaders think about growth. Listen now and discover why your next bold move might be to pause.
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    10 m
  • 7 Powerful Secrets Explaining How Successful CPG Brands Capture Consumer Loyalty

    7 Powerful Secrets Explaining How Successful CPG Brands Capture Consumer Loyalty
    Apr 16 2025
    This podcast discusses key strategies for Consumer Packaged Goods (CPG) brands to cultivate consumer loyalty in 2025 and beyond, emphasizing a shift towards a consumer-centric approach. It highlights the increasing importance of exceptional experiences, radical transparency, hyper-personalization, and purpose-driven commerce as primary drivers of purchasing decisions. The article discussed provides real-world examples of brands successfully implementing these principles and offers actionable strategies specifically tailored for mid-sized CPG companies, focusing on leveraging AI, agile development, co-creation, and precision marketing. In conclusion, the piece argues that moving from reactive insights to predictive foresight is crucial for gaining a competitive edge and fostering lasting consumer relationships.
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    13 m
  • How Mid-Sized Companies Outsmart Giants: Learning from Tech and CPG Success Stories

    How Mid-Sized Companies Outsmart Giants: Learning from Tech and CPG Success Stories
    Apr 3 2025
    This podcast discussion argues that mid-sized companies can achieve remarkable success by strategically outmaneuvering industry giants, despite having fewer resources. It substantiates this claim by presenting compelling case studies from both the technology and consumer packaged goods sectors, such as Stripe, Zoom, Chobani, and Kind Snacks. The analysis of these examples reveals key winning strategies centered on focusing on specific problems, leveraging new technologies, creating new categories, building authentic connections, and maintaining quality during growth. The session serves as an implementation guide, offering practical steps and success metrics for mid-sized companies aiming to not just compete, but to truly outperform their larger rivals by prioritizing agility, focus, and customer understanding.
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    13 m
  • Resilience: The Essential Foundation for Career Success in Uncertain Times

    Resilience: The Essential Foundation for Career Success in Uncertain Times
    Mar 17 2025
    This session emphasizes resilience as a crucial skill for career success, especially in uncertain times. It highlights research demonstrating the measurable benefits of resilience, including increased productivity and promotion potential. In Denyse's blog post, she presents a three-part framework for building resilience: developing active response patterns, building strategic support networks, and practicing intentional reflection. Through anecdotes and expert insights, the text argues that resilience is not just about bouncing back but about adapting and growing from challenges, ultimately differentiating successful professionals.
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    25 m
  • Breaking The Glass Ceiling: 7 Essential Truths Smart Women (and Men) Need to Know

    Breaking The Glass Ceiling: 7 Essential Truths Smart Women (and Men) Need to Know
    Mar 17 2025
    This session, drawn from personal experience in corporate leadership and supported by research, identifies seven key insights for navigating workplace power dynamics, particularly for women aiming for senior roles. It argues that simply breaking the "glass ceiling" isn't enough, as subtle biases and power plays persist at all levels. Denyse highlights issues like visibility challenges, fear-based leadership, and the importance of boundaries. Ultimately, the discussion of Denyse's blog post aims to equip individuals with a framework to understand and strategically respond to these often-hidden truths in their career progression, offering further guidance through a masterclass and personalized sessions.
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    22 m
  • Influencer Marketing: Redefining Consumer Engagement and Market Success

    Influencer Marketing: Redefining Consumer Engagement and Market Success
    Mar 17 2025
    Influencer marketing is transforming the consumer packaged goods (CPG) industry, with social media personalities launching successful brands like Prime Hydration and Feastables. Authenticity, direct engagement, and pre-built audiences are key drivers, disrupting traditional marketing and creating new market dynamics. Established CPG brands can learn from these strategies by fostering authenticity, engaging consumers directly, and partnering with influencers. However, influencer-led brands face risks like over-reliance on personal reputation and challenges in scaling without losing their unique appeal. Despite some speculation, influencer marketing remains powerful, offering unparalleled reach, high ROI, and strong consumer trust, particularly among younger demographics. The future of CPG involves blending traditional strengths with influencer-driven approaches to foster genuine connections and continuous innovation.
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    37 m
  • Insight, Innovation and Inclusive Leadership- The New Business Success Formula

    Insight, Innovation and Inclusive Leadership- The New Business Success Formula
    Feb 9 2025
    The discussion this week argues that deep customer insights, meaningful innovation, and inclusive leadership are crucial for business success in 2025. It supports this claim with data from McKinsey, PwC, BCG, and Deloitte, showcasing how companies effectively integrating these three elements significantly outperform their competitors. The discussion provides examples of successful companies like Spotify, Nike, Unilever, and Microsoft, illustrating how these principles are applied in practice. Finally, it offers a framework for implementing these principles and suggests methods for measuring progress.
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    30 m
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