In 2025, visibility isn’t optional—it’s essential. Not just for sales, but for the impact your work can have on others. In this episode, I’m sharing the real impact of marketing my work as a creative: how showing up led to life-changing opportunities, deeper connections with readers, and messages I’ll never forget.Inside this episode:→ Why visibility matters more than ever→ How I’ve marketed my books + creative work→ Real messages from readers that remind me why I keep showing up→ Encouragement (and tools!) for your marketing journey

Videos mentioned in this episode:

Instagram Changed in 2025: What You Need to Know - https://youtu.be/xdItNGb0gls

Author Vlog: Flying Across the World! | Sharjah International Book Fair - https://youtu.be/lCVcKd6wjg8

Marketing is changing: here's what you need to know - https://youtube.com/live/w5ariWhoDPw?feature=share

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

This week, let's talk about the drastic changes we've seen in social media over the last 12 months: lower engagement, more unfollows, fewer likes. What's going on? Is this all normal and what we should expect from now on?In this episode, I'm sharing my why these changes are a good thing and how you can get more visibility on your posts moving forward.If you want to learn about the other marketing shifts in 2025, watch this video next: https://youtube.com/live/w5ariWhoDPw?feature=share

or this one: https://youtu.be/Huinbl54Rdw

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

Today I'm sharing 6 marketing myths about launching, social media, and sales that could be holding back your growth and success. I'll break down the myths, what they are, and what you should focus on instead. Even if you pick one or two of these to focus on, you'll see a big difference in your results AND your time spent on marketing.Subscribe to my email list, Marketing Monday: https://www.marketingbyshelby.com/freebieWant my marketing help? Join The Creative's Content Club for marketing support, trainings and easy button marketing templates so you never have to start from scratch with your marketing again!I'm here to support you and help you grow: https://www.marketingbyshelby.com/club

During today's episode, I recommended that you listen to this, which will show you how I sell books and grow my community: https://youtu.be/OMlj0D3LwiQ

And if you want to join me for a livestream where I'll be covering 5 marketing shifts that are happening in 2025 and beyond so you can adapt what you're doing and still the impact and income you're hoping for, then mark your calendars and set up notifications: https://www.youtube.com/live/w5ariWhoDPw

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.