Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies Podcast Por Jessica Howard: eCommerce Marketing Coach arte de portada

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

De: Jessica Howard: eCommerce Marketing Coach
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Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.

Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.


If you’ve ever asked yourself:

  • Why isn’t my eCommerce store earning more
  • why your ad isn’t performing
  • why your emails aren’t being opened
  • why do people visit my website but don't buy
  • Why are my customers finding my site from this referral source


This is the show for you!


We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!


© 2025 Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
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Episodios
  • 30. Subject Lines That Sell: How to Get Your Emails Opened (and Turned Into Sales)
    May 22 2025

    If your emails are getting less than a 30% open rate then its time to reevaluate your email subject lines. Or if you're just starting to send emails and want to know subject lines that get opened, then this is the episode for you.

    Did you know 47% of people open an email based only on the subject line? And 69% report emails as spam based on the subject line alone. That means your subject line can literally make or break a sale.

    After listening to this episode of Marketing for eCommerce Mompreneurs, you'll understand:

    • Why subject lines are the biggest reason someone opens an email
    • How to write subject lines to increase open rates
    • If emojis increase email open rates
    • A winning formula to turn emails into sales

    Resources:

    1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125.
    2. Listen to episode 15: How to Use Email Marketing to Drive Sales.
    3. DM me SUBJECT on Instagram (@2pmmarketing) and I'll send you subject line formulas that sell & 50 plug-n-play subject lines.

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

    Más Menos
    18 m
  • 29. Building an Instagram Strategy to Bring You Sales
    May 15 2025

    Are you feeling stuck posting on Instagram almost daily but feel like there's nothing to show for it? You're not getting any sales, no comments, no DMs, no potential clients reaching out?

    Then today's episode of Marketing for eCommerce Mompreneurs is for you because we have Sydney O'Brien today who is an Instagram strategist who is sharing all the ins and outs of building an Instagram strategy that converts.

    Give this episode a listen if you're ready to learn:

    • Learn what's currently converting on Instagram
    • How to find your messaging to speak directly to your ideal client
    • How much time you need to invest into a solid Instagram strategy
    • An Instagram strategy that is simple yet effective to getting a sale
    • Tips for how to reach out to potential clients
    • What to share on your Instagram Stories
    • How to use Instagram as a sales generating tool for your business

    Resources:

    1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125.
    2. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.
    3. Follow Sydney @socially.yours.strategist
    4. Link to Sydney's Plan It, Post It, Profit Challenge.
    5. Post with Purpose Membership.
    6. MetriCool - Social Media Management Tool.

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

    Más Menos
    30 m
  • 28. Slow Down & Find Joy: How Moms Can Thrive in Life and Business
    May 8 2025

    Are you a mom & business owner searching for more peace in your life while managing everything that comes with being a mom, business owner, wife, friend, everything? It's so easy to feel like you're on a hamster wheel with a never-ending to-do list.

    Listen to this episode of Marketing for eCommerce Mompreneurs to hear how Jessica is romanticizing her life as a mom & business owner. She focuses on finding joy in the simple things, slowing down and living a life intentionally.

    In this episode, we'll cover:

    • How to find joy in the every day of motherhood & business
    • How to slow down and enjoy the little moments
    • Finding ways to start working to live instead of living to work
    • How to stop chasing the work life balance and just focus on your loved ones
    • Building routines around putting family first and fulfilling your business goals and dreams

    Resources:

    1. Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125.
    2. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.

    Follow on Instagram:
    @2pmmarketing

    Learn more at:
    www.2pmmarketing.com

    Más Menos
    23 m
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