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Millennial Masters

Millennial Masters

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 Real talk, real tips. Tune in for insights from millennial entrepreneurs and leaders on business, productivity, and personal growth you can use today.

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  • Scaling with heart, hiring with purpose, and staying profitable | Lydia Snape (Warwick Street Kitchen)

    Scaling with heart, hiring with purpose, and staying profitable | Lydia Snape (Warwick Street Kitchen)
    May 25 2025

    📺 Watch now on Substack or YouTube | 🎧 Listen on Spotify or Apple Podcasts

    — Millennial Masters is sponsored by Jolt ⚡️ reliable hosting for modern builders

    Ask any Millennial Master what really matters as you grow, and most will say the same thing: scale means nothing if you lose your soul.

    This week, I’m joined by Lydia Snape former rock band frontwoman turned hospitality entrepreneur, who set out to prove you can grow fast and keep your values.

    As owner of Warwick Street Kitchen, Lydia built a business around the radical idea that great coffee and great food should always come with real community, even as you add new locations, staff, and complexity.

    Lydia’s story is all about scaling with heart and systems.

    🔗 Find Lydia on LinkedIn and Instagram

    Takeaways from Lydia’s episode

    1️⃣ Scaling without losing soul

    Lydia proves you can grow locations and keep the magic, if you design systems that protect what makes you special.

    2️⃣ Know your numbers cold

    Serious growth demands daily attention to profit, costs, and every pound going in or out, no excuses.

    3️⃣ Community drives demand

    Relationships with local fans and a reputation for quality are stronger than any ad spend.

    4️⃣ Build teams that live your values

    The right hires make expansion possible. Cut fast when someone isn’t the right fit.

    5️⃣ Move fast when the rules change

    Surviving tough markets means getting creative: new products, new ways to sell, and never waiting for things to “go back to normal.”

    In this episode we cover:

    00:00 Introduction to Lydia Snape

    02:05 From Rock Band to Hospitality Entrepreneur

    04:32 The Vision Behind Warwick Street Kitchen

    07:21 Navigating Gender Dynamics in Business

    10:20 Building a Community and Marketing Strategy

    12:47 Scaling the Business: Expanding Locations

    21:45 Surviving the Pandemic: Innovation and Resilience

    25:08 Understanding the Numbers: Key Metrics for Success

    30:34 Overcoming Imposter Syndrome

    35:29 Navigating Industry Changes

    49:10 Advice for Aspiring Cafe Owners

    51:33 Know When It's Time To Let People Go

    53:09 Challenges Build Character

    54:39 Balance in Business & Life: Staying Motivated

    57:09 Balancing Sacrifice and Success



    Get full access to Millennial Masters at millennialmasters.net/subscribe
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    1 h y 1 m
  • The business case for building a stronger body 🏋🏼 | Tom Hutchinson-Smith (Straight Line)

    The business case for building a stronger body 🏋🏼 | Tom Hutchinson-Smith (Straight Line)
    May 18 2025
    📺 Watch now on Substack or YouTube | 🎧 Listen on Spotify or Apple Podcasts— Millennial Masters is sponsored by Jolt ⚡️ reliable hosting for modern buildersAsk any Millennial Master how they stay sharp, and nearly all of them mention some version of the same thing: movement.Whether it’s morning runs, strength training, or squeezing in walks between meetings, exercise has become a non-negotiable for high-performing founders and execs.This week, I’m doubling up: speaking with someone who’s in the business of keeping entrepreneurs sharp, and building his own business from scratch.Tom Hutchinson-Smith, personal trainer and founder of Straight Line, has made it his business to help entrepreneurs turn discipline into results, without burning out.He’s worked with everyone from overwhelmed execs to those who “hate” the gym, building routines that flex around real life, not the other way round.Tom shares the hard lessons from building his business in Dubai, why founders get fitness wrong, and the honest truth about quick fixes, from GLP-1 drugs to crash diets.If you want fitness that actually fits around your ambition, don’t miss this one.🔗 Find Tom on LinkedIn and InstagramTakeaways from Tom’s episode1️⃣ Discipline is a muscle, not a giftTom hammered home that discipline is something you build, one tiny habit at a time. Every 1% improvement compounds, and those daily reps add up to real change.2️⃣ Entrepreneurs need a fitness system that flexesForget perfection or rigid routines. The best founders treat fitness like business, expecting setbacks, adapting, and playing the long game. Progress is about the trend over months, not one bad week.3️⃣ Stack your habits to remove frictionMost founders don’t have time for extra routines, so Tom’s top tip: combine movement with work. Walking pads, calls on the move, or gym sessions before the day starts, make fitness fit into your actual life, not the other way around.4️⃣ Don’t fall for 90-day ‘miracle’ programmesQuick sprints look appealing, but if there’s no plan for maintenance, you’ll end up right back where you started. Tom’s three-phase system focuses on results, then helps you live in your new body, making it stick for good.5️⃣ Build your brand, even if it feels awkward.Tom openly admits he hated social media and felt ridiculous on camera at first. But he pushed through, and now credits personal branding with attracting the right clients and making his business actually fun to run.📚 Tom’s book recommendationsThe Way of the Wolf by Jordan Belfort — Tom took both inspiration and practical tools from Belfort’s straight line sales method, which he credits as a turning point in how he approached coaching, communication, and business growth. The book’s core message that “everything in life is a sale” has shaped his entire client approach.Atomic Habits by James Clear — Tom references Atomic Habits when talking about the power of small, consistent changes. The book’s simple frameworks for habit stacking and making new routines stick underpin much of his advice for busy founders and executives.In this episode we cover:00:00 Introduction to Tom Hutchinson-Smith02:29 From Apprentice to Personal Trainer05:06 Transitioning from Employee to Entrepreneur07:49 Mindset Shifts for Entrepreneurs in Fitness10:31 Building Sustainable Fitness Habits13:21 The Role of Discipline in Fitness16:02 Managing Fitness While Traveling19:26 Sleep and Recovery for Entrepreneurs28:46 Balancing Cardio and Weight Training34:47 The Role of Nutrition in Weight Loss38:51 Intermittent Fasting and Its Implications40:54 The Impact of GLP-1 Drugs on Weight Loss48:06 Understanding Testosterone Replacement Therapy (TRT)55:20 Building a Personal Brand in Fitness01:03:25 Sacrifices on the Entrepreneurial Journey Get full access to Millennial Masters at millennialmasters.net/subscribe
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    1 h y 10 m
  • Why personal brand is your #1 sales strategy 🎙️ | Freddie Pullen (Healthy Entrepreneur)

    Why personal brand is your #1 sales strategy 🎙️ | Freddie Pullen (Healthy Entrepreneur)
    May 11 2025
    📺 Watch now on Substack or YouTube | 🎧 Listen on Spotify or Apple Podcasts— Millennial Masters is sponsored by Jolt ⚡️ reliable hosting for modern buildersWhat happens when you quit a cushy job, sell your house, and move to Dubai with zero contacts?Freddie Pullen did just that and built The Healthy Entrepreneur brand from the ground up. Today, he helps entrepreneurs turn their story into strategy, using podcasts and positioning to build trust, create leverage, and land clients without the hard sell.This episode is for every founder who’s tired of chasing and ready to start attracting.🔗 Find Freddie on LinkedIn, YouTube, and InstagramTakeaways from Freddie’s episode1️⃣ If everyone’s building a brand, not building one is the red flagFreddie warns that not having a personal brand puts you at a disadvantage. It’s no longer optional: it’s how you reduce CAC, increase LTV, and build trust faster than ads ever will.2️⃣ Don’t chase exposure everywhere: pick two platforms and go all inFreddie and his partner focused only on LinkedIn and podcasts when starting in Dubai. “If you try to do everything, you’ll achieve nothing.” Nail your niche, then scale.3️⃣ Podcast guesting is the most underrated sales channel in 2025Being a guest on trusted podcasts builds top-tier authority and drives leads without sounding salesy. “Leverage someone else’s audience and come ready with soundbites, not a sales pitch.”4️⃣ Don’t copy tactics. Sell through principles and positioningAnyone can Google tactics. What clients pay for are strategy and clarity. Whether you’re coaching, consulting or building something bigger, your offer should solve a single pain clearly and fast.5️⃣ A healthy hustle beats burnout every timeFreddie’s mission is to help founders build a business and a life. Skip the 5am networking, stop glorifying stress, and use systems, positioning, and smart media to work on your terms.📚 Freddie’s book recommendationsEntrepreneur Revolution by Daniel Priestley — Freddie said this was one of the first business books he ever read, and it opened his eyes to a different path beyond the 9–5. It helped him start thinking differently about work, ownership, and freedom when he was still a teenager.Key Person of Influence by Daniel Priestley — A go-to recommendation for anyone building a personal brand. Freddie credits this book with helping him understand the value of becoming a visible authority in a niche, not just another expert in the crowd.The 4-Hour Workweek by Tim Ferriss — A classic that changed how Freddie thought about time, freedom, and leverage. He referenced it as a foundational read, even if he’s not chasing a four-hour week, the mindset shift was key.Atomic Habits by James Clear — While now considered a basic recommendation, Freddie said it’s still massively relevant. It helped him structure small behavioural changes while scaling his business and rebalancing his health.Psycho-Cybernetics by Maxwell Maltz — This one helped Freddie reframe how he thought about identity, confidence, and self-worth. A deeper cut that shaped his mental game in business.The 48 Laws of Power by Robert Greene — Recommended for understanding influence and social dynamics, especially in fast-paced environments like Dubai. He referenced it as a powerful lens for spotting hidden power plays.How to Win Friends and Influence People by Dale Carnegie — The first book he was told to read after moving to Dubai. Freddie said it helped him build real relationships quickly in a city where networking is make-or-break.Want to build an empire? Start with the books that matter. Subscribe today to get Building Empires: 50 Books That Made Millennial Masters straight to your inbox!In this episode we cover:00:00 Introduction to Freddie Pullen02:12 From Police Roots to Business Ventures04:46 The Turning Point: A Life-Altering Accident07:13 Embracing Change: Moving to Dubai10:47 Building a Brand: The Power of Podcasting12:53 Personal Branding: The Key to Success15:25 The Healthy Hustle: Balancing Work and Well-being17:42 Navigating the Media Landscape: Trust and Authenticity29:37 Where to Start With Personal Branding36:29 The Dangers of Misinformation in Media46:41 Building a Personal Brand Through Podcasting50:28 Leveraging AI in Personal Branding53:00 Monetising Your Podcast and Building Trust55:33 Cultural Adaptation: Living in Dubai59:48 Personal Sacrifices for Success01:03:18 Key Resources for EntrepreneursShare with someone building their brand 🎙️More from Millennial Masters on personal branding: Get full access to Millennial Masters at millennialmasters.net/subscribe
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    1 h y 7 m
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