Episodios

  • Scaling with heart, hiring with purpose, and staying profitable | Lydia Snape (Warwick Street Kitchen)

    Scaling with heart, hiring with purpose, and staying profitable | Lydia Snape (Warwick Street Kitchen)
    May 25 2025

    📺 Watch now on Substack or YouTube | 🎧 Listen on Spotify or Apple Podcasts

    — Millennial Masters is sponsored by Jolt ⚡️ reliable hosting for modern builders

    Ask any Millennial Master what really matters as you grow, and most will say the same thing: scale means nothing if you lose your soul.

    This week, I’m joined by Lydia Snape former rock band frontwoman turned hospitality entrepreneur, who set out to prove you can grow fast and keep your values.

    As owner of Warwick Street Kitchen, Lydia built a business around the radical idea that great coffee and great food should always come with real community, even as you add new locations, staff, and complexity.

    Lydia’s story is all about scaling with heart and systems.

    🔗 Find Lydia on LinkedIn and Instagram

    Takeaways from Lydia’s episode

    1️⃣ Scaling without losing soul

    Lydia proves you can grow locations and keep the magic, if you design systems that protect what makes you special.

    2️⃣ Know your numbers cold

    Serious growth demands daily attention to profit, costs, and every pound going in or out, no excuses.

    3️⃣ Community drives demand

    Relationships with local fans and a reputation for quality are stronger than any ad spend.

    4️⃣ Build teams that live your values

    The right hires make expansion possible. Cut fast when someone isn’t the right fit.

    5️⃣ Move fast when the rules change

    Surviving tough markets means getting creative: new products, new ways to sell, and never waiting for things to “go back to normal.”

    In this episode we cover:

    00:00 Introduction to Lydia Snape

    02:05 From Rock Band to Hospitality Entrepreneur

    04:32 The Vision Behind Warwick Street Kitchen

    07:21 Navigating Gender Dynamics in Business

    10:20 Building a Community and Marketing Strategy

    12:47 Scaling the Business: Expanding Locations

    21:45 Surviving the Pandemic: Innovation and Resilience

    25:08 Understanding the Numbers: Key Metrics for Success

    30:34 Overcoming Imposter Syndrome

    35:29 Navigating Industry Changes

    49:10 Advice for Aspiring Cafe Owners

    51:33 Know When It's Time To Let People Go

    53:09 Challenges Build Character

    54:39 Balance in Business & Life: Staying Motivated

    57:09 Balancing Sacrifice and Success



    Get full access to Millennial Masters at millennialmasters.net/subscribe
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    1 h y 1 m
  • The business case for building a stronger body 🏋🏼 | Tom Hutchinson-Smith (Straight Line)

    The business case for building a stronger body 🏋🏼 | Tom Hutchinson-Smith (Straight Line)
    May 18 2025
    📺 Watch now on Substack or YouTube | 🎧 Listen on Spotify or Apple Podcasts— Millennial Masters is sponsored by Jolt ⚡️ reliable hosting for modern buildersAsk any Millennial Master how they stay sharp, and nearly all of them mention some version of the same thing: movement.Whether it’s morning runs, strength training, or squeezing in walks between meetings, exercise has become a non-negotiable for high-performing founders and execs.This week, I’m doubling up: speaking with someone who’s in the business of keeping entrepreneurs sharp, and building his own business from scratch.Tom Hutchinson-Smith, personal trainer and founder of Straight Line, has made it his business to help entrepreneurs turn discipline into results, without burning out.He’s worked with everyone from overwhelmed execs to those who “hate” the gym, building routines that flex around real life, not the other way round.Tom shares the hard lessons from building his business in Dubai, why founders get fitness wrong, and the honest truth about quick fixes, from GLP-1 drugs to crash diets.If you want fitness that actually fits around your ambition, don’t miss this one.🔗 Find Tom on LinkedIn and InstagramTakeaways from Tom’s episode1️⃣ Discipline is a muscle, not a giftTom hammered home that discipline is something you build, one tiny habit at a time. Every 1% improvement compounds, and those daily reps add up to real change.2️⃣ Entrepreneurs need a fitness system that flexesForget perfection or rigid routines. The best founders treat fitness like business, expecting setbacks, adapting, and playing the long game. Progress is about the trend over months, not one bad week.3️⃣ Stack your habits to remove frictionMost founders don’t have time for extra routines, so Tom’s top tip: combine movement with work. Walking pads, calls on the move, or gym sessions before the day starts, make fitness fit into your actual life, not the other way around.4️⃣ Don’t fall for 90-day ‘miracle’ programmesQuick sprints look appealing, but if there’s no plan for maintenance, you’ll end up right back where you started. Tom’s three-phase system focuses on results, then helps you live in your new body, making it stick for good.5️⃣ Build your brand, even if it feels awkward.Tom openly admits he hated social media and felt ridiculous on camera at first. But he pushed through, and now credits personal branding with attracting the right clients and making his business actually fun to run.📚 Tom’s book recommendationsThe Way of the Wolf by Jordan Belfort — Tom took both inspiration and practical tools from Belfort’s straight line sales method, which he credits as a turning point in how he approached coaching, communication, and business growth. The book’s core message that “everything in life is a sale” has shaped his entire client approach.Atomic Habits by James Clear — Tom references Atomic Habits when talking about the power of small, consistent changes. The book’s simple frameworks for habit stacking and making new routines stick underpin much of his advice for busy founders and executives.In this episode we cover:00:00 Introduction to Tom Hutchinson-Smith02:29 From Apprentice to Personal Trainer05:06 Transitioning from Employee to Entrepreneur07:49 Mindset Shifts for Entrepreneurs in Fitness10:31 Building Sustainable Fitness Habits13:21 The Role of Discipline in Fitness16:02 Managing Fitness While Traveling19:26 Sleep and Recovery for Entrepreneurs28:46 Balancing Cardio and Weight Training34:47 The Role of Nutrition in Weight Loss38:51 Intermittent Fasting and Its Implications40:54 The Impact of GLP-1 Drugs on Weight Loss48:06 Understanding Testosterone Replacement Therapy (TRT)55:20 Building a Personal Brand in Fitness01:03:25 Sacrifices on the Entrepreneurial Journey Get full access to Millennial Masters at millennialmasters.net/subscribe
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    1 h y 10 m
  • Why personal brand is your #1 sales strategy 🎙️ | Freddie Pullen (Healthy Entrepreneur)

    Why personal brand is your #1 sales strategy 🎙️ | Freddie Pullen (Healthy Entrepreneur)
    May 11 2025
    📺 Watch now on Substack or YouTube | 🎧 Listen on Spotify or Apple Podcasts— Millennial Masters is sponsored by Jolt ⚡️ reliable hosting for modern buildersWhat happens when you quit a cushy job, sell your house, and move to Dubai with zero contacts?Freddie Pullen did just that and built The Healthy Entrepreneur brand from the ground up. Today, he helps entrepreneurs turn their story into strategy, using podcasts and positioning to build trust, create leverage, and land clients without the hard sell.This episode is for every founder who’s tired of chasing and ready to start attracting.🔗 Find Freddie on LinkedIn, YouTube, and InstagramTakeaways from Freddie’s episode1️⃣ If everyone’s building a brand, not building one is the red flagFreddie warns that not having a personal brand puts you at a disadvantage. It’s no longer optional: it’s how you reduce CAC, increase LTV, and build trust faster than ads ever will.2️⃣ Don’t chase exposure everywhere: pick two platforms and go all inFreddie and his partner focused only on LinkedIn and podcasts when starting in Dubai. “If you try to do everything, you’ll achieve nothing.” Nail your niche, then scale.3️⃣ Podcast guesting is the most underrated sales channel in 2025Being a guest on trusted podcasts builds top-tier authority and drives leads without sounding salesy. “Leverage someone else’s audience and come ready with soundbites, not a sales pitch.”4️⃣ Don’t copy tactics. Sell through principles and positioningAnyone can Google tactics. What clients pay for are strategy and clarity. Whether you’re coaching, consulting or building something bigger, your offer should solve a single pain clearly and fast.5️⃣ A healthy hustle beats burnout every timeFreddie’s mission is to help founders build a business and a life. Skip the 5am networking, stop glorifying stress, and use systems, positioning, and smart media to work on your terms.📚 Freddie’s book recommendationsEntrepreneur Revolution by Daniel Priestley — Freddie said this was one of the first business books he ever read, and it opened his eyes to a different path beyond the 9–5. It helped him start thinking differently about work, ownership, and freedom when he was still a teenager.Key Person of Influence by Daniel Priestley — A go-to recommendation for anyone building a personal brand. Freddie credits this book with helping him understand the value of becoming a visible authority in a niche, not just another expert in the crowd.The 4-Hour Workweek by Tim Ferriss — A classic that changed how Freddie thought about time, freedom, and leverage. He referenced it as a foundational read, even if he’s not chasing a four-hour week, the mindset shift was key.Atomic Habits by James Clear — While now considered a basic recommendation, Freddie said it’s still massively relevant. It helped him structure small behavioural changes while scaling his business and rebalancing his health.Psycho-Cybernetics by Maxwell Maltz — This one helped Freddie reframe how he thought about identity, confidence, and self-worth. A deeper cut that shaped his mental game in business.The 48 Laws of Power by Robert Greene — Recommended for understanding influence and social dynamics, especially in fast-paced environments like Dubai. He referenced it as a powerful lens for spotting hidden power plays.How to Win Friends and Influence People by Dale Carnegie — The first book he was told to read after moving to Dubai. Freddie said it helped him build real relationships quickly in a city where networking is make-or-break.Want to build an empire? Start with the books that matter. Subscribe today to get Building Empires: 50 Books That Made Millennial Masters straight to your inbox!In this episode we cover:00:00 Introduction to Freddie Pullen02:12 From Police Roots to Business Ventures04:46 The Turning Point: A Life-Altering Accident07:13 Embracing Change: Moving to Dubai10:47 Building a Brand: The Power of Podcasting12:53 Personal Branding: The Key to Success15:25 The Healthy Hustle: Balancing Work and Well-being17:42 Navigating the Media Landscape: Trust and Authenticity29:37 Where to Start With Personal Branding36:29 The Dangers of Misinformation in Media46:41 Building a Personal Brand Through Podcasting50:28 Leveraging AI in Personal Branding53:00 Monetising Your Podcast and Building Trust55:33 Cultural Adaptation: Living in Dubai59:48 Personal Sacrifices for Success01:03:18 Key Resources for EntrepreneursShare with someone building their brand 🎙️More from Millennial Masters on personal branding: Get full access to Millennial Masters at millennialmasters.net/subscribe
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    1 h y 7 m
  • Farming is entrepreneurship at its most extreme 🚜 | Meagan Kaiser (US Soy Board)

    Farming is entrepreneurship at its most extreme 🚜 | Meagan Kaiser (US Soy Board)
    May 4 2025
    📺 Watch now on Substack or YouTube | 🎧 Listen on Spotify or Apple Podcasts— Millennial Masters is sponsored by Jolt ⚡️ The UK’s top web hosting serviceI met Meagan Kaiser at Sustainability Week in London back in March, where she spoke about global trade, soy innovation, and the future of sustainable agriculture. I knew instantly I wanted to continue the conversation, but this time, for Millennial Masters.Meagan is a fifth-generation farmer, a trained soil scientist, and a board member at the US Soy Board. She runs a soil lab with global clients, helps manage her family’s Missouri farm, and plays a national role in shaping the future of US agriculture.This conversation gets into the gritty reality behind farming: the risk, the volatility, the margins, and why it demands the mindset of a founder and the precision of a scientist.🔗 Find Meagan on LinkedInTakeaways from Meagan’s episode1️⃣ Farming is a high-stakes businessMargins are thin, markets are chaotic, and the risks are real. Meagan puts it simply: every year, they could go out of business. It’s founder energy, but with tractors.2️⃣ Soil science drives ROIMeagan’s lab treats soil like a business asset. Every nutrient imbalance is a yield leak. Precision testing and nutrient mapping lead to smarter decisions and stronger returns.3️⃣ Tech adoption is a survival skillFrom GPS-guided planters to sensors that spot and spray single weeds, today’s farms are testing and scaling faster than most startups. If you’re not innovating, you’re falling behind.4️⃣ Volatility beats routineThere’s no fixed price, no fixed output, no guaranteed outcome. Everything, from fertiliser costs to soy demand, can shift overnight. It’s a constant game of scenario planning and gut calls.5️⃣ Sustainability scales when it makes business senseBiodiesel fuels their tractors. Cover crops build resilience. Smart input management protects margins and soil. Meagan’s approach shows how sustainability isn’t a side mission — it’s baked into the operating model.In this episode we cover:00:00 Introduction to Meagan Kaiser02:28 The Journey into Agriculture and Soil Science06:47 Entrepreneurship in Farming: The Reality of Generational Farms10:55 Understanding Soil Science: The Foundation of Crop Production15:36 Innovations in Agriculture: Technology and Efficiency18:37 The Role of the United Soybean Board in Agriculture22:10 Navigating the Global Commodities Market25:56 Sustainability in Soy Production: Practices and Impact28:52 Global Trade and Its Impact on Agriculture30:27 Building Sustainable Practices in Agriculture33:43 Understanding GMOs and Consumer Choices38:38 Nutrient Cycling and Food Waste41:52 Innovations in Biodegradable Plastics44:11 The Intersection of Big Agriculture and Sustainability46:48 Embracing Technology for Future Farming47:49 Encouraging Diversity in Agriculture50:26 The Importance of Mentorship in Farming52:48 Balancing Family and Farming ResponsibilitiesSubscribe to Millennial Masters for weekly episodes and features in your inbox. Get full access to Millennial Masters at millennialmasters.net/subscribe
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    1 h
  • Startup lessons from the sauce aisle 🥄 | Liam White (Dr. Will's)

    Startup lessons from the sauce aisle 🥄 | Liam White (Dr. Will's)
    Apr 27 2025
    📺 Watch now on Substack or YouTube | 🎧 Listen on Spotify or Apple Podcasts— Millennial Masters is sponsored by Jolt ⚡️ The UK’s top web hosting serviceThe healthy eating revolution is here, and Liam White is on the frontlines.The ex-banker turned co-founder of Dr Will's is taking on Big Food with a simple mission: better ingredients, no shortcuts, no ultra-processed junk.In this episode, he breaks down what it really takes to build a challenger brand, stay ahead of the health trends, and scale without selling out.This one’s packed with real-world tactics (and maybe a little bit of secret sauce).🔗 Find Liam on LinkedIn, Instagram and TikTokTakeaways from Noel’s episode1️⃣ Your first product won’t be perfectDr Will's’ early recipes were too healthy for mass appeal. Liam learned to tweak, taste and iterate without compromising the brand’s mission.2️⃣ Founders who show up winLiam personally hits supermarkets, talks to staff, answers customer DMs and drives TikTok reach by being visible, something big brands can’t fake.3️⃣ Crowdfunding is part marketing, part money-raisingOffline investors bring credibility, and a passionate army of small investors becomes your loudest voice.4️⃣ Building a business is a marathon, not a sprintLiam reminds his younger self: patience, resilience, and small daily wins matter way more than instant success.5️⃣ Outsource the right things, but stay painfully close to qualityDr Wills partnered with a UK manufacturer early but stayed hands-on daily to protect their ‘secret sauce.’📚 Liam‘s book recommendationsDelivering Happiness by Tony Hsieh — Liam highlighted Tony Hsieh’s obsessive focus on customer service as a big inspiration. Hsieh built Zappos around delighting customers and eventually sold to Amazon, another customer-obsessed giant.Shoe Dog by Phil Knight — The memoir of Nike’s founder resonated with Liam for showing the messy realities of scaling a brand, not just the glamour. He especially connected with how Knight balanced growth with constant financial risk.Ultra-Processed People by Chris van Tulleken — Liam pointed to this book as a turning point for the broader consumer shift away from ultra-processed foods. He said it had a huge impact on mainstream eating habits and customer awareness.Why We Sleep by Matthew Walker — Liam referenced this book when talking about his personal habits. It made him double down on sleep quality, recovery, and daily routines as a foundation for long-term resilience as a founder.In this episode we cover:00:00 Introduction to Liam White02:14 From Football Dreams to Investment Banking04:50 The Transition to Entrepreneurship07:32 Lessons from Investment Banking09:16 Starting Dr. Wills: The Healthy Condiments Journey12:47 Scaling Through Outsourcing15:32 Navigating Risks with Manufacturing Partners18:15 Sourcing Quality Ingredients21:11 The Rise of Healthy Eating Trends23:57 Adapting to Market Changes During COVID-1926:28 The Impact of the Ultra-Processed Food Movement29:02 Maintaining a Healthy Lifestyle31:09 Fitness Journey and Personal Challenges32:27 Crowdfunding Success: Lessons Learned37:15 Navigating Investor Relations40:53 The Importance of Product, Sales, and Marketing42:19 Leveraging Social Media for Brand Growth50:57 Competing with Big Brands in Retail55:01 Evolving Roles and Team Dynamics57:29 Sacrifices of Entrepreneurship01:00:28 Inspirations and Advice for Future FoundersSubscribe for more features and episodes on MillennialMasters.Net Get full access to Millennial Masters at millennialmasters.net/subscribe
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    1 h y 5 m
  • The secret to building global teams, without the bloat ✂️ | Noel Andrews (JobRack)

    The secret to building global teams, without the bloat ✂️ | Noel Andrews (JobRack)
    Apr 20 2025
    📺 Watch now on Substack or YouTube | 🎧 Listen on Spotify or Apple Podcasts— Millennial Masters is sponsored by Jolt ⚡️ The UK’s top web hosting serviceNoel Andrews is the CEO of JobRack, a niche job board he spotted in a forum and turned into a global hiring service helping founders recruit top talent from Eastern Europe and South Africa.After 15 years in the corporate world, Noel left to start an interview coaching business, only to realise he couldn’t scale it. But it was in trying to solve that failure that he found the business he would grow and reshape into a recruitment powerhouse.In this episode, we get into hiring, headhunting, and how to build lean, profitable remote teams. Noel shares what most recruiters get wrong, how AI is making CVs useless, and the real reason your team might quit.Whether you’re hiring your first employee or building a global team, this one’s full of hard-earned wisdom.🔗 Find Noel on LinkedIn, Instagram and YouTubeTakeaways from Noel's episode1️⃣ CVs are brokenAI has flooded the hiring process with noise. Most CVs are optimised by bots, not written by people. If you’re hiring, ignore the resume and focus on real interactions.2️⃣ A small team can do moreJobRack went from 17 to 8 people and profit tripled. Strip away the layers, give people clear ownership, and build around results, not job titles.3️⃣ Energy beats polishYou can’t fake energy. Noel screens candidates with simple videos to see if they’re switched on and genuinely interested. It works better than any cover letter.4️⃣ Don’t delegate too fastHiring early can help, but stacking bodies without structure creates chaos. Find the role that unlocks momentum, not the one that makes you feel busy.5️⃣ Culture is a systemRemote teams thrive when culture is intentional. From shared wins to non-work chats, small rituals shape loyalty more than perks or pay.📖 Noel’s book recommendationThe Power of Moments by Chip & Dan Heath — This book changed how Noel builds JobRack. It’s about designing unforgettable experiences, not just for customers, but for teams. His favourite lesson? Most businesses are forgettable. If you want to stand out, engineer moments that make people feel something.In this episode we cover:00:00 Introduction to Noel Andrews02:32 From Corporate to Entrepreneurship05:12 The Birth of Interview Confident: Lessons Learned08:07 Identifying Market Needs: The Shift to Job Rack10:48 Revamping Job Rack: Strategies for Growth13:23 The Recruitment Service Evolution: Meeting Demand15:42 Scaling Challenges: Navigating Growth19:03 The Remote Work Boom: Seizing Opportunities22:01 Building a Sustainable Team: Lessons in Hiring24:07 Redesigning Business for Client Success26:03 Hiring Insights: Red Flags and Green Flags29:20 The Role of AI in Recruitment31:33 Effective Filtering in Recruitment34:45 Making Yourself Open to Headhunters36:38 Creating a Positive Remote Work Culture39:43 Navigating Salary Negotiations41:34 Key Interview Questions for Self-Awareness44:49 Influential Books for Entrepreneurs45:59 Personal Sacrifices on the Entrepreneurial JourneyFound this useful? Share it with a founder who’s scaling their team (or drowning in Slack messages). Get full access to Millennial Masters at millennialmasters.net/subscribe
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    48 m
  • Success starts with what you stop tolerating 🧭 | Will Polston (North Star Thinking)

    Success starts with what you stop tolerating 🧭 | Will Polston (North Star Thinking)
    Apr 13 2025
    📺 Watch now on Substack or YouTube | 🎧 Listen on Spotify or Apple Podcasts— Millennial Masters is sponsored by Jolt ⚡️ The UK’s top web hosting serviceThis week’s Millennial Master is Will Polston, high-performance strategist and author of North Star Thinking.Will once believed money was the key to happiness. That belief made him rich early, but left him unfulfilled. After a life-altering “lightning moment” at a Tony Robbins event, he uncovered what was really driving him: the desire to help others unlock their potential.Since then, Will’s coached thousands of entrepreneurs, built multiple businesses, and developed a framework to help people find their North Star and finally stop tolerating the wrong life.🔗 Find Will on LinkedIn, Instagram and YouTubeTakeaways from Will’s episode1️⃣ Money was never the problemWill thought financial success would fix everything. It didn’t. His obsession with wealth was rooted in childhood, watching his dad’s potential go unrealised. That moment shaped his drive far more than the money itself ever could.2️⃣ Distractions ruin performanceYour results depend on what you’re willing to remove. Will defines peak performance as your full potential, minus whatever gets in the way. Focus is built through subtraction, not just more effort.3️⃣ You get what you tolerateUnhappiness often comes from staying in the wrong place for too long. Will challenges clients with one simple question: “Are you willing to keep tolerating this?” The longer the wait, the harder the recovery.4️⃣ Purpose isn’t found, it’s madeWaiting for clarity doesn’t work. Will created his purpose by identifying what energised him, what problems he could solve, and what future felt meaningful. That became his North Star, and the filter for every decision since.5️⃣ Small actions shift your directionAfter a major career setback, Will didn’t launch a business overnight. He just posted one quote each day. Then he built on that. Every result since started with that tiny move and a choice to keep going.Subscribe to Millennial Masters for more real talk with founders, leaders, and game-changers every week.📖 Will’s book recommendationsThe Strangest Secret by Earl Nightingale — A short but powerful audio-book that shaped Will’s view of success. It reframed success as the pursuit of a meaningful goal, not a fixed destination.Psycho-Cybernetics by Dr Maxwell Maltz — Will credits this book for introducing him to the concept of visualisation and self-image. It helped him understand how mental rehearsal creates real-world results.The Hero by Rhonda Byrne — Less well known than The Secret, this book triggered a second lightning moment. It reminded Will that making an impact doesn’t require perfection — it starts with sharing what you know, where you are.North Star Thinking by Will Polston — His own book captures the full framework he uses with clients to build clarity, direction, and momentum. If you’re stuck, drifting, or just ambitious but unsure, this lays out the system.➕ Also see Will’s full curated list of 300+ books by categoryIn this episode we cover:00:00 Introduction to Will Polston02:29 The Pursuit of Happiness: Money vs. Fulfilment08:20 Early Entrepreneurial Spirit: Lessons from Childhood12:53 The Turning Point: Discovering Personal Development22:15 Finding Purpose: Transitioning from Money to Impact24:11 Common Challenges: Clarity, Action, and Accountability27:24 Recognising the Signs: When to Seek Change29:29 Myths of Success: The Journey vs. Destination30:31 Designing a Life of Fulfilment34:00 The Habits of Peak Performers35:51 Surrounding Yourself with the Right People41:24 Pursuing Passions and Long-Term Visions42:38 The Power of Ikigai and North Star44:52 Manifestation and Action49:30 Staying Focused and Productive53:29 Advice to My Younger Self55:54 Essential Reading for Growth57:39 Creating Your North StarKnow someone stuck chasing the wrong version of success? Get full access to Millennial Masters at millennialmasters.net/subscribe
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    59 m
  • Why outworking everyone is a terrible strategy 💣 | Mike Jones (Better Happy)

    Why outworking everyone is a terrible strategy 💣 | Mike Jones (Better Happy)
    Apr 6 2025
    📺 Watch the full episode on Substack or 🎧 listen now on Apple Podcasts, Spotify, and YouTubeMillennial Masters is brought to you by Jolt ⚡️ The UK’s top web hosting serviceFrom Afghanistan to burnout to Better Happy, Mike Jones has lived every extreme.After five years in military intelligence (including two tours with Special Forces), Mike chased fulfilment across Thailand, Nepal, and Australia… only to find himself building a business that drained the life out of him.In this episode, we unpack how hustle culture broke him, and how he rebuilt a business (and mindset) that actually works.🔗 Find Mike on LinkedIn and YouTubeTakeaways from Mike’s episode1️⃣ Working harder isn’t the answer, working on the right things isMike says most founders aren’t lazy. They’re just busy fools. “It’s actually trying to work hard that’s holding them back.” Strategy beats sweat.2️⃣ Burnout sneaks up slowly then hits like a truckMike didn’t realise how burnt out he was until months after shutting his gym. “It was only two months later I realised how bad I was.”3️⃣ Success without sacrifice is possible if you stop selling your time“The real shift,” Mike says, “is selling outcomes, not hours.” It’s how he broke free from the founder trap and built a scalable, sustainable business.4️⃣ The workplace is the new religionWith declining community and belief systems, Mike argues that people now seek meaning, purpose and belonging through their work. Leaders need to step up.5️⃣ If your business can’t run without you, you don’t own a business, you own a jobMike’s mantra: the business must work for you, not the other way round. That means systems, ownership mindset, and ruthless clarity on what not to do.📖 Mike’s book recommendationsThe Art of Happiness by the Dalai Lama – shifted his view of what happiness really isThe Happiest Man on Earth by Eddie Jaku – perspective from a Holocaust survivorThe Way of the Peaceful Warrior by Dan Millman – spirituality in story formKey Person of Influence by Daniel Priestley – essential reading for building a scalable, asset-driven business (which I’ve previously broken down)The Happy Business Revolution by Mike Jones – his own playbook for building a business that works for you (and featured in my book club)In this episode we cover:00:00 Introduction to Mike Jones02:35 From Military to Mindfulness11:10 The Entrepreneurial Journey Begins19:23 Recognising Burnout and Seeking Change23:10 Building a New Business Model25:00 Navigating Corporate Partnerships and Personal Branding29:56 The Modern Workplace as a New Religion37:16 Finding Purpose in Work Beyond Money41:42 Success Without Sacrifice: A Myth? Get full access to Millennial Masters at millennialmasters.net/subscribe
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    50 m
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