You wake up at 4:45 AM, live in a house with brown cabinets instead of white subway tile, and feel like you have nothing "unique" to share on Instagram. Sound like a marketing nightmare? Actually, it's pure content gold, and we're about to prove it.

In this coaching call episode, Chelsea and Kayla sit down with longtime Modern Agent member Nikki Southard to tackle her juiciest questions about maximizing the membership, finding authenticity when you feel "too normal," and building a personal brand that connects with real people.

The girls discuss:

♡ How to use your Modern Agent membership without getting overwhelmed by all the content

♡ The perfect content cadence for getting started

♡ Why authenticity even means in the context of social media

♡ The 3-email delivery trick to boost deliverability

♡ How to turn your "normal" life into connection-building content

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Nikki’s Links:

♡ Instagram: @nikki.southard

♡ Subscribe to her newsletter, The Front Porch

♡ Check out her freebies!

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

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Mentioned in this episode:

♡ Instagram: Krista Horton

♡ Instagram: Mallory Ervin

♡ Instagram: Samantha Sommelier

♡ Podcast Episode: “Your Life is Not Aesthetic but You Want Your Brand to Be” with Tori Sprankle

♡ Instagram: The Content Cove

This episode was edited by Adrienne Cruz.

You and another agent post the exact same content on the exact same day. Yours gets 12 likes and zero DMs. Theirs gets 200 likes and three new clients.

Why???

Because one of you has built trust, and one of you is still chasing virality as a strategy.

In this episode, Chelsea and Kayla are diving deep into the one thing that makes or breaks your marketing success: TRUST. From why video is still non-negotiable to how to turn one client story into 20 pieces of scroll-stopping content, this episode is packed with practical strategies that'll help you build the kind of trust that turns followers into lifelong clients.

The girls discuss:

♡ Why some agents get amazing results while others get radio silence, even with similar content

♡ The "trust recession" and how consumer behavior has shifted

♡ How to show up as a thought leader in your content

♡ Why testimonial graphics might be doing more harm than good

♡ How your energy and confidence directly impact trust

♡ How to avoid tone-deaf marketing that pushes people away

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Facebook group mentioned by Kayla with all the funny animal stories

♡ The Secret Lives of Mormon Wives - the TV show that’s making Chelsea feel grateful for her friends

♡ Podcast episode from The Amy Porterfield Show with Jenna Kutcher

♡ Reel by Chelsea Peitz about how the Instagram algorithm has changed

♡ Client story Thread by Jereshia Hawk

♡ Carousel by Coming Up Roses about 9 of her clients

♡ Carousel by Coming Up Roses promoting her podcast episode with Xanthe Appleyard

♡ BTL Copy’s newsletter

This episode was edited by

Permission to bring your kids to work. Permission to use bright colors. Permission to never cold call again. Permission to build your business exactly how you want it.

Chelsea Harold is here to give you all the permission slips you need.

In this episode, we're sitting down with the agent everyone kept telling us we HAD to interview (seriously, like 35 of you said her name when we asked for your favorite agents to follow). Chelsea's been doing things her way for 10 years.

From building an 11,000-member Facebook community to having her kids in listing videos, Chelsea proves there's no one-size-fits-all approach to real estate success. She's sharing how she built a team that lets her spend more time at home, why she pays her agents 50% (yes, really), and how being of service turned into a thriving business.

The girls discuss:

♡ The real strategy behind Chelsea's Colorado Girl Gang and why she never mentions real estate in her 11K-member group

♡ Why Chelsea's colorful rebrand was worth every penny

♡ The $2 donation hack that keeps trolls out of Facebook groups

♡ The mindset shift from "realtor" to "entrepreneur" and why it changes everything

♡ How Chelsea’s team structure works

♡ Chelsea's favorite content hacks, from tagging cities to engaging with local business followers

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Chelsea Harold’s Links:

♡ Instagram: @chelsea.harold

♡ Join her Facebook group Colorado Girl Gang and follow on Instagram

♡ Learn more about Chelsea

♡ Get her Denver and North Carolina Relocation Guides

♡ Download her freebie Future Homeowner Guide

♡ Follow @new2towndenver

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: