You wake up at 4:45 AM, live in a house with brown cabinets instead of white subway tile, and feel like you have nothing "unique" to share on Instagram. Sound like a marketing nightmare? Actually, it's pure content gold, and we're about to prove it.

In this coaching call episode, Chelsea and Kayla sit down with longtime Modern Agent member Nikki Southard to tackle her juiciest questions about maximizing the membership, finding authenticity when you feel "too normal," and building a personal brand that connects with real people.

The girls discuss:

♡ How to use your Modern Agent membership without getting overwhelmed by all the content

♡ The perfect content cadence for getting started

♡ Why authenticity even means in the context of social media

♡ The 3-email delivery trick to boost deliverability

♡ How to turn your "normal" life into connection-building content

—

Nikki’s Links:

♡ Instagram: @nikki.southard

♡ Subscribe to her newsletter, The Front Porch

♡ Check out her freebies!

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Krista Horton

♡ Instagram: Mallory Ervin

♡ Instagram: Samantha Sommelier

♡ Podcast Episode: “Your Life is Not Aesthetic but You Want Your Brand to Be” with Tori Sprankle

♡ Instagram: The Content Cove

This episode was edited by Adrienne Cruz.

You and another agent post the exact same content on the exact same day. Yours gets 12 likes and zero DMs. Theirs gets 200 likes and three new clients.

Why???

Because one of you has built trust, and one of you is still chasing virality as a strategy.

In this episode, Chelsea and Kayla are diving deep into the one thing that makes or breaks your marketing success: TRUST. From why video is still non-negotiable to how to turn one client story into 20 pieces of scroll-stopping content, this episode is packed with practical strategies that'll help you build the kind of trust that turns followers into lifelong clients.

The girls discuss:

♡ Why some agents get amazing results while others get radio silence, even with similar content

♡ The "trust recession" and how consumer behavior has shifted

♡ How to show up as a thought leader in your content

♡ Why testimonial graphics might be doing more harm than good

♡ How your energy and confidence directly impact trust

♡ How to avoid tone-deaf marketing that pushes people away

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Facebook group mentioned by Kayla with all the funny animal stories

♡ The Secret Lives of Mormon Wives - the TV show that’s making Chelsea feel grateful for her friends

♡ Podcast episode from The Amy Porterfield Show with Jenna Kutcher

♡ Reel by Chelsea Peitz about how the Instagram algorithm has changed

♡ Client story Thread by Jereshia Hawk

♡ Carousel by Coming Up Roses about 9 of her clients

♡ Carousel by Coming Up Roses promoting her podcast episode with Xanthe Appleyard

♡ BTL Copy’s newsletter

This episode was edited by

Permission to bring your kids to work. Permission to use bright colors. Permission to never cold call again. Permission to build your business exactly how you want it.

Chelsea Harold is here to give you all the permission slips you need.

In this episode, we're sitting down with the agent everyone kept telling us we HAD to interview (seriously, like 35 of you said her name when we asked for your favorite agents to follow). Chelsea's been doing things her way for 10 years.

From building an 11,000-member Facebook community to having her kids in listing videos, Chelsea proves there's no one-size-fits-all approach to real estate success. She's sharing how she built a team that lets her spend more time at home, why she pays her agents 50% (yes, really), and how being of service turned into a thriving business.

The girls discuss:

♡ The real strategy behind Chelsea's Colorado Girl Gang and why she never mentions real estate in her 11K-member group

♡ Why Chelsea's colorful rebrand was worth every penny

♡ The $2 donation hack that keeps trolls out of Facebook groups

♡ The mindset shift from "realtor" to "entrepreneur" and why it changes everything

♡ How Chelsea’s team structure works

♡ Chelsea's favorite content hacks, from tagging cities to engaging with local business followers

—

Chelsea Harold’s Links:

♡ Instagram: @chelsea.harold

♡ Join her Facebook group Colorado Girl Gang and follow on Instagram

♡ Learn more about Chelsea

♡ Get her Denver and North Carolina Relocation Guides

♡ Download her freebie Future Homeowner Guide

♡ Follow @new2towndenver

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram:

We’ve all done it. Posted something we thought was genius and got total silence in response. No likes, DMs, new leads…. What gives? Well, if your marketing makes you the main character, your audience might not know what’s in it for them.

This week’s episode is inspired by the Modern Agent Social Club’s latest book club pick, Building a StoryBrand 2.0 by Donald Miller, and it’s a must-listen if you want to write content that truly connects. Chelsea and Kayla are breaking down the difference between being the hero vs. the guide in your content, how to clarify your message, and why the words you use matter more than any trend.

Plus, they’re sharing what this looks like in real life, with examples from agents and brands that are getting it right. You'll learn how to use words that resonate and make your audience feel like THEY’RE the main character. Because they are!

The girls discuss:

♡ Why making yourself the “hero” in your content doesn’t help your audience

♡ The 3 types of problems your clients have, and which one your content should focus on

♡ How to create repeatable, recognizable messaging (without sounding like a robot)

♡ How to use social media to build trust before your clients ever slide into your DMs

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Book: Building a StoryBrand 2.0 by Donald Miller

♡ Podcast Episode: “16. The Content Formula That Changes Everything”

♡ Instagram: Raising Little Talkers

♡ Instagram: Dietitian With Twins

♡ Instagram: The Balance Routine

This episode was edited by Adrienne Cruz.

Summer's here and your Instagram feed is about to get a major glow-up (the local kind)!

In this episode, Chelsea and Kayla are diving deep into local content that actually converts, shareable posts that get your whole town talking, and why getting obsessed with your local consumer is the secret sauce to growing your business this summer.

They're breaking down their "Summer I Turned Local" strategy that's helping their members grow their local following FAST, from the exact hooks that stop people mid-scroll to the simple documentation trick that turns your weekly coffee run into consistent content.

The girls discuss:

♡ Why being obsessed with your local consumer changes everything

♡ How to “rebrand” your offers for summer

♡ The content formula that gets locals sharing your posts with their friends

♡ Why getting specific attracts the right people (and repels the wrong ones)

♡ How to turn inside jokes with your community into content

♡ Why should pick one local spot to visit constantly over the summer

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Podcast episode: Sara Brooks On Branding Strategies Every Brand Needs To Survive, Grow, & Stay Relevant (The Skinny Confidential)

♡ Book: The Strawberry Patch Pancake House

♡ Example of the type of shareable carousel post Kayla was talking about

This episode was edited by Adrienne Cruz.

Ever wonder what would happen if someone just said "screw it" to all the real estate marketing rules and did something completely different? Well, Kaitlin Hannig did exactly that, and gained 100,000 followers by squatting in bathroom corners, roasting potential buyers, and proving that authenticity beats aesthetics every single time.

In this episode, Chelsea and Kayla sit down with Salt Lake City's most delightfully unhinged realtor who's become a viral sensation by doing everything the "experts" say not to do. What makes Kaitlin special isn't just her humor — it's her ability to turn her personality into a marketing superpower that actually converts.

If you've ever wanted to ditch the cookie-cutter content and actually connect with your people, this episode is your permission slip to get weird, get real, and get results.

The girls discuss:

♡ Why having "nothing to lose" is actually your biggest advantage as a new agent

♡ How to find your signature style without labeling yourself into a corner

♡ The three video formats that built a six-figure following

♡ Why "document, don't create" beats high-production content every time

♡ How to turn your weirdest personality traits into your biggest marketing assets

—

Kaitlin’s Links:

♡ Instagram: @realtorkaitlin

♡ Subscribe to her newsletter, Single Lake City

♡ Check out her website

♡ Watch Kaitlin’s favorite TV show

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

This episode was edited by Adrienne Cruz.

Between the baseball games, beach days, and “wait, what day is it?” moments — your marketing deserves a summer plan that doesn’t fall apart after week two.

In this episode, Chelsea and Kayla are breaking down how to stay visible (and sane) during the busiest, blurriest season of the year. They’re diving into what consistency looks like and how to keep showing up, even when your routine is out the window and your camera roll is 90% popsicles and pool floats.

You’ll learn how to strike a balance between savoring every moment and setting up systems that quietly work behind the scenes. Because when fall hits (and it will), you’ll be so glad you stayed in the game, without sacrificing any of that summer magic with your family and friends.

The girls discuss:

♡ What “consistency” means for agents in summer

♡ How to build a bare-minimum checklist that keeps your brand alive

♡ Why documenting beats designing

♡ The power of themed content days

♡ How to use local, seasonal content to stay top of mind and have fun

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Podcast: “Good Hang” by Amy Poehler

♡ Podcast: “The Lazy Genius Podcast” by Kendra Adachi

♡ Podcast: “Life’s a Tripp” by Ryan and Shannon Tripp

♡ Book: Atomic Habits by James Clear

♡ Chelsea’s “ask me anything” reel

♡ Podcast Episode: “Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed”

♡ Book: Essentialism: The Disciplined Pursuit of Less by Greg McKeown

♡ Book: Purple Cow by Seth Godin

This episode was edited by

We’re not saying hoop earrings and flower delivery subscriptions will change your business… but we’re also not NOT saying that.

In this episode, Chelsea and Kayla are breaking down their personal “standards” as modern agents, the small but mighty habits that make a big impact. From making your bed and walking outside to showing up local and romanticizing your life like it’s a Nancy Meyers movie, this one’s a love letter to modern agents who want more from their work and their everyday.

The girls discuss:

♡ Why romanticizing your everyday life makes you a better agent

♡ How to use movement, habits, and routines to boost energy and creativity

♡ Why showing up local is non-negotiable (no excuses!)

♡ The mindset shift that helps you define your own version of success

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: The Salesgirls

♡ Podcast episode: “Every Walk is an Opportunity to Grow the Brain | Annabel Abbs, 52 Ways to Walk” by the 1,000 Hours Outside Podcast

♡ Donald Miller’s podcast: Why That Worked

♡ Podcast episode: Skinny Confidential

♡ Book: Make Your Bed: Little Things That Can Change Your Life...And Maybe the World by Admiral William H. McRaven

♡ Strength Training Guide by Rachael’s Good Eats

♡ Instagram: Paige Desorbo

♡ Substack: Effortless Style with Natalie Borton

♡ Instagram: Mallory Ervin

♡ Book: The Seven Levels of Communication by Michael J. Maher

This episode was edited by Adrienne Cruz.