Episodios

  • 78: Trust Starts Here: Building Loyalty Through Vulnerability, Motherhood, and Storytelling w/ Shannon Griffin
    Jun 24 2025

    In this raw and honest episode of Leading Her Way, host Nikisha King sits down with intimate portrait photographer Shannon Griffin to unpack the unseen emotional labor behind entrepreneurship, motherhood, and earning client trust.

    What happens when your business slows down… and life demands more of you?

    This conversation will reshape how you think about “showing up” in business.

    Shannon reveals how her journey into motherhood and her struggles with postpartum anxiety transformed not only her personal identity, but the way she builds trust with clients. Her vulnerability online became a bridge to deeper client relationships and higher-value bookings.

    You’ll learn:

    • Why storytelling is the most underrated sales strategy.
    • How to share openly without oversharing.
    • How trust builds loyalty long before a client ever books.
    • The mindset shift that helped Shannon charge more without guilt.
    • How to stay grounded in seasons of life and business that don’t feel balanced.

    Whether you're in a season of hustle or healing, this episode will help you embrace your truth, serve deeply, and build a brand that earns real loyalty, before the sale ever happens.

    Support the show

    Want to attract aligned clients with less hustle and more heart?
    Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.

    Más Menos
    40 m
  • 77: Angie Lion - How to Build Trust with Your Team and Clients Through Emotional Intelligence
    Jun 17 2025

    In today’s episode of Leading Her Way, Nikisha is joined by Angie Lion from Black River Performance to explore how emotional intelligence transforms team dynamics, client experiences, and long-term business growth.

    If you’re a creative entrepreneur, small business owner, or CEO trying to build a strong, connected team or gain the trust of potential clients, this conversation is your next step.

    You’ll learn:

    • What emotional intelligence (EQ) really is and why it’s different from IQ
    • How to recognize when your team members are silently struggling
    • How entrepreneurs often lose trust without realizing it—and how to rebuild it
    • Why client trust starts long before the pitch
    • How boundaries, feedback, and compassion shape high-performing cultures

    Plus, Nikisha shares real scenarios from her business and coaching work, like managing grief in contractors and how to support your team while growing your empire.

    Connect with Angie:

    Website

    Tune in and uncover the skills that make or break client and team relationships in every business.

    Support the show

    Want to attract aligned clients with less hustle and more heart?
    Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.

    Más Menos
    48 m
  • 76: Build Trust Before the Sale: How to Attract Clients Who Are Ready to Say Yes
    Jun 10 2025

    Do you feel like your leads are “watching” you and never reaching out?
    Are your DMs and website visits filled with curious people… who aren't ready to buy?

    The problem isn’t your price.
    It’s not your product.
    It’s the missing trust between their curiosity and your offer.

    In this episode of Leading Her Way, Nikisha King breaks down the 3 most powerful ways to build trust with potential clients before they ever hit the “inquire” button.

    Inside this episode:

    • The invisible questions potential clients are asking before they contact you
    • Why beautiful content alone doesn’t convert (and what to do instead)
    • How to use testimonials, behind-the-scenes, and process videos to boost buyer confidence

    By the end of this episode, you’ll know exactly how to lead with clarity and confidence—so when someone lands on your page, they feel like they already know you, trust you, and are ready to buy from you.

    Join our upcoming Free More Profit, Less Chaos Masterclass at www.nikishaking.com

    forget to follow and subscribe—so you never miss a step on your way to becoming an ICONIC CEO.

    Support the show

    Want to attract aligned clients with less hustle and more heart?
    Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.

    Más Menos
    17 m
  • 75: How to Build Trust and Increase Sales Without Burning Out
    Jun 3 2025

    If every new inquiry sends you scrambling...
    If you’re still winging it after years in business…
    If you want more referrals without hustling harder...

    This episode of Leading Her Way is your roadmap.

    In today’s episode, Nikisha King dives deep into the Signature Client Journey—the first “S” in her 5-Star SCALE™ Framework—and shows you how to build a structured process that boosts client trust, saves time, and increases sales without adding more work to your plate.

    You’ll learn:

    • Why clients aren’t ghosting you—they’re confused
    • How to turn a messy sales experience into a memorable one
    • The 3 steps to confidently map a client journey that works before, during, and after the sale

    This episode isn’t about doing more—it’s about creating clarity so you can work smarter and get your time back.

    Whether you're a wedding professional, designer, or creative service provider, this episode will help you book more dream clients and turn them into raving fans who refer you again and again.

    Grab you free Ticket Today and join the next More Profit, Less Chaos Masterclass at https://nikishaking.com/business-essentials-academy.

    Support the show

    Want to attract aligned clients with less hustle and more heart?
    Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.

    Más Menos
    14 m
  • 74: Why Clients Ghost You (And How to Fix It With a Clearer Sales Process)
    May 27 2025

    You followed up.
    You sent the brochure.
    And still... silence.

    If you've ever had a promising lead ghost you out of nowhere, this episode of Leading Her Way is for you.

    Nikisha King breaks down the three biggest reasons why leads disappear—and (good news!) how to fix them.

    Spoiler alert: it’s not your price. It’s not the economy. It’s your client journey.

    Inside this episode:

    • Why ghosting is a sign of confusion—not rejection
    • How to pre-educate leads before the call to increase conversions
    • Simple tweaks to your inquiry flow, email tone, and response structure
    • The one mindset shift that transforms silence into sales

    If you’re ready to turn ghosted leads into booked clients, this episode will give you actionable clarity to improve your sales process and confidently guide people from inquiry to YES.

    Want more personalized support? Join the next More Profit, Less Chaos Masterclass and learn the 5-Star SCALE™ System.

    Support the show

    Want to attract aligned clients with less hustle and more heart?
    Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.

    Más Menos
    17 m
  • 73: How to Confidently Sell High-Ticket Offers Without Feeling Salesy
    May 20 2025

    If you’ve ever stumbled when someone asks, “How much is it?”—this episode is for you.

    In Episode 73 of Leading Her Way, Nikisha dives deep into how to sell high-ticket offers with confidence and how pricing isn't just about the number—it’s about belief.

    Whether you’re a creative entrepreneur, service-based business owner, or wedding pro stuck in undercharging cycles, this episode will walk you through how to:

    • Build clarity in your offer so you’re not sweating when it’s time to sell
    • Confidently say your price (yes—even $10K) without overexplaining
    • Transform your sales calls into empowered conversations—not panic spirals

    You’ll learn why the real block to higher revenue isn't the market—it’s the self-doubt wrapped in your delivery. Nikisha shares her personal story of going from low-ticket bookings to five-figure offers that sell with ease, and how you can do it too.

    Tune in now and get the confidence tools you need to grow your revenue, raise your prices, and finally become the ICONIC Woman CEO your business deserves.

    Support the show

    Want to attract aligned clients with less hustle and more heart?
    Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.

    Más Menos
    20 m
  • 72: How To Confidently Raise Prices And Improve Sales As A Creative Entrepreneur
    May 13 2025

    If you’re working nonstop and still wondering “Why am I not making more money?”—this episode is your wake-up call.

    In this episode of Leading Her Way, Nikisha King gets raw about her early years in business, how she undervalued her offers (thinking she was “just selling paper”), and what finally changed everything.

    You’ll learn:

    • The mindset shift that helped Nikisha go from $1K to $15K+ proposals
    • Why low prices + high volume often keep you stuck and burnt out
    • A proven path to create offers that clients happily say yes to—without burnout

    This isn’t just about “charging more”—it’s about recognizing your value, getting clear on your process, and learning how to sell with confidence so you can grow your income, not your exhaustion.

    If you're ready to stop undercharging and start booking premium clients, don’t miss this episode.

    Support the show

    Want to attract aligned clients with less hustle and more heart?
    Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.

    Más Menos
    31 m
  • 71: How to Confidently Grow a Luxury Wedding Business Without Bottlenecks w/ Mari Walker
    May 6 2025

    What does it really take to build a luxury destination wedding business across continents—without losing yourself in the overwhelm?

    In this episode of Leading Her Way, Nikisha King sits down with powerhouse CEO Mari Walker of Mart Mari Bridal House. Mari shares how she went from planning her first wedding on a different continent to building a sought-after brand in Europe and Dubai.

    From intimate ceremonies in Italy to big-picture business visioning, Mari opens up about the mindset, systems, and support that helped her elevate her business without sacrificing personal joy.

    Inside this conversation:

    • How Mari shifted her mindset and went from chaos to clarity in her systems
    • Why automation doesn’t mean losing your luxury, bespoke experience
    • How having a business bestie (aka a strategic coach!) helped her finally say yes to scaling with confidence

    If you’re a creative entrepreneur ready to build a high-end brand without the burnout, this episode is your reminder that the dream is possible—and it doesn’t require you to do it all alone.

    Connect with Mari Walker

    • Website: martmariweddings.com
    • Instagram: @martmariweddings

    Tap the show notes to follow Mari, explore her elegant weddings, and get inspired by her upcoming Bridal House vision.

    Support the show

    Want to attract aligned clients with less hustle and more heart?
    Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.

    Más Menos
    42 m