In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul delve into effective strategies for driving traffic to your store without relying on paid ads. They discuss the importance of leveraging organic traffic sources, such as social media, Pinterest, Google SEO, and email marketing. The hosts emphasize quality over quantity in social media posts, the long-term benefits of SEO, and the unique advantages Pinterest offers as a hybrid social/search platform. This episode is packed with actionable insights to help creative product-based business owners grow their ventures sustainably and effectively.

00:00 Introduction to Product Growth Lab Podcast

00:32 Episode Introduction: Driving Traffic Without Ads

01:13 The Four Buckets of Traffic

02:59 Best Organic Traffic Sources for Handmade Businesses

03:26 Why Avoid Paid Ads?

05:05 Focus on Pinterest for Long-Term Traffic

12:05 Google Search and SEO Strategies

16:24 Effective Social Media Strategies Without Burnout

23:12 The Importance of Email Marketing

24:46 Conclusion and Next Week's Preview

Join hosts Andrew George and Melissa Pikul in this episode of the Product Growth Lab podcast as they discuss the importance of expanding handmade businesses beyond Etsy. They explain the hidden downsides of relying solely on Etsy, such as not owning your audience, high fees, arbitrary policy changes, and competition. Andrew and Melissa advocate for transitioning to platforms like Shopify, which offer lower fees and greater control over customer data and brand experience. Listen in for practical strategies on setting up a high-converting website, driving traffic organically, utilizing email marketing, and scaling your business sustainably. Subscribe for more actionable insights and real-life stories from successful business owners and experts.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

00:00 Welcome to the Product Growth Lab

00:31 Why You Need to Expand Beyond Etsy

02:05 Hidden Downsides of Relying on Etsy

11:48 Benefits of Having Your Own Website

24:48 How to Transition from Etsy to Your Own Website

26:34 Conclusion and Next Steps

In this episode of the Product Growth Lab podcast, Andrew and Melissa discuss strategies and insights for maximizing the effectiveness of email marketing in 2023. They emphasize the importance of analytics for focusing efforts and understanding traffic sources. They bring attention to the significance of sending regular emails, segmentation, maintaining a good sender reputation, and employing automation. The conversation includes tips on using platforms like Klaviyo, the role of AI in email content, and best practices for ensuring email deliverability. They wrap up by motivating listeners to experiment with flash sales and encouraging community engagement for more personalized support.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

00:00 Introduction and Welcome

00:40 Technical Difficulties and Podcast Beginnings

01:25 Importance of Reviews and Analytics

03:49 Email Marketing Strategies for 2025

08:10 Automation and Optimization in Email Marketing

17:57 Segmentation and Reputation Management

30:46 Final Thoughts and Upcoming Offers