Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Using AI to Stay Focused

• Jeff and Mercer explore how AI enhances focus in both personal and professional spheres.

• Jeff highlights two primary applications of AI for focus: boosting productivity to accomplish more with fewer resources and utilizing AI as a strategic coach for guidance.

• Mercer initially used AI as an accountability tool, helping him prioritize and act on overdue tasks by making them top-of-mind.

• Mercer details his advanced AI usage, involving the creation of specialized "coaches" or "consultants" tailored to his specific needs, moving beyond general large language models.

• A key insight Mercer gained from his AI coach was the identification of underlying resentment towards his business, revealing a deeper problem beyond superficial symptoms.

• The hosts emphasize that true AI productivity comes not just from using tools, but from leveraging AI as an expert to provide clarity and strategic guidance on what to focus on.

Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Writing Books: The Good, The Bad, & The Ugly

• Mercer and Jeff discuss the evolving landscape of book authorship, particularly in light of advancements in AI, contrasting traditional publishing challenges with new opportunities.

• Jeff shares insights from writing his book, "Service Stacking," highlighting the importance of a clear, focused framework as the core idea rather than a broad topic.

• The hosts emphasize that successful business books typically present a proprietary framework that readers can understand and apply.

• A key takeaway from Jeff's experience is the necessity of dedicating significantly more time to book promotion than to its writing.

• Mercer and Jeff explore how AI can streamline the book-writing process, from initial research and outline generation to editing and ensuring continuity.

• The hosts propose an "audience-first" strategy for future book projects, involving testing concepts and hooks with small, iterative outputs like 30-page PDFs, before fully developing a book.

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Where Does AI Fit In Your Sales Funnel?

• Mercer and Jeff define the sales funnel in terms of awareness levels, progressing from unawareness to problem awareness, solution awareness, and finally product awareness.

• Jeff outlines a B2B sales funnel with distinct phases: impression, lead, qualification, pitch/proposal, purchase, and onboarding.

• AI significantly enhances the "impression" stage by transforming long-form content, such as podcasts or client calls, into short, digestible social media clips for broader reach and increased engagement.

• AI tools streamline lead capture by helping to create intelligent lead forms and automate processes for gathering contact information and initial permissions from prospects.

• AI assists in the qualification process by helping to establish clear business rules and criteria for ideal clients, automating aspects of prospect assessment to ensure a better fit.

• AI empowers the "pitch and proposal" stage by generating presentations, proposals, and even guiding pricing decisions, helping users overcome perfectionism and iterate faster.