In this episode, host Claire Feldman speaks with Elsie Lawrence, a qualified psychotherapist turned marketing mentor. Elsie shares her journey from working in a marketing job through her existential crisis brought on by her mother's leukemia diagnosis, to finding her passion in combining psychotherapy with marketing. They discuss the importance of balancing life and business, navigating the complexities of Instagram marketing, the concept of ethical marketing, and the effectiveness of paid ads. Elsie shares practical strategies for therapists to increase visibility and generate inquiries without feeling sleazy or overwhelmed. She emphasizes building a strong foundation, creating quality content, and using paid ads strategically for sustainable business growth.

00:00 Introduction and Guest Welcome

00:17 Guest Background and Career Journey

01:50 Life Changes and Career Shift

02:54 Balancing Life and Instagram Marketing

04:24 Combining Marketing and Psychology

07:02 Effective Instagram Strategies for Therapists

12:44 The Role of Paid Ads in Marketing

21:53 Mentorship and Services Offered

24:43 Realistic Expectations and Conclusion

In today's podcast episode, we delve into the use of AI in private practices. The discussion stemmed from a controversial post in a counselling Facebook community about an AI tool named 'AI Supervisor,' and the mixed reactions it received. We explore the ethics, data protection, and legal concerns surrounding AI and its integration into counselling. Despite the reservations, AI presents substantial benefits, such as supporting tasks between supervision sessions and enhancing administrative efficiency.

The host shares personal experiences with AI, highlighting its role in organizing thoughts, creating structured content, and handling administrative tasks. AI tools, like ChatGPT, offer valuable assistance for brainstorming, content creation, and client communication. By customizing AI with personal preferences, users can generate content accurately reflecting their style and tone. Leveraging AI can significantly reduce the time spent on tasks like writing emails, creating worksheets, and maintaining social media presence.

The host emphasizes the importance of asking questions and understanding AI's potential rather than dismissing it out of fear. Engaging with AI, ethically and responsibly, can make private practice management more efficient and less time-consuming. Upcoming training sessions on using AI in therapy practices are also mentioned, promising to provide more insights into ethical and effective AI usage.

In this episode, Claire Feldman continues the discussionfrom the previous installment about Instagram marketing for therapists. Afterrecapping the basics like defining your niche, branding, and optimizing yourbio, Claire delves deeper into creating engaging content. She discussesshifting perspectives on social media's role in client acquisition, emphasizingthe importance of community building, effective content types like reels andcarousel posts, and the creation of 'hooks' to capture attention. Claireprovides tips on balancing content creation time, the importance ofconsistency, and effective methods for promoting your services usingstorytelling techniques. She also teases an upcoming comprehensive coursedesigned to guide therapists through these processes step-by-step.

00:00 Introduction and Recap of Part One

01:18 The Importance of Instagram for Therapists

04:51 Creating Engaging Content

08:12 Content Pillars and Themes

15:04 Consistency and Content Types

18:59 Using Hooks to Capture Attention

23:27 Promoting Your Services Effectively

29:19 Conclusion and Upcoming Course

Maximising Instagram for Your Therapy Practice: Key Insights and Strategies

In this episode, host Claire Feldman delves into effective Instagram marketing strategies for therapists. After a week-long discussion with her membership community focusing on Instagram, Claire shares key learnings and practical tips. She emphasises the importance of authenticity and intentionality in social media usage, addresses common frustrations with the platform, and highlights the crucial role of consistent branding. Claire also explores how therapists can use Instagram to connect with potential clients by showcasing their unique personalities and expertise. The episode is packed with actionable insights on engaging content creation, leveraging Instagram's algorithm, and understanding modern search behaviours to attract ideal clients.

00:00 Welcome and Introduction

00:32 The Love-Hate Relationship with Social Media

01:55 Using Instagram Effectively for Marketing

04:58 Creating Engaging Content on Instagram

07:30 Defining Your Ideal Client and Niche

09:31 Optimizing Your Instagram Profile

13:17 Adapting to Changing Search Behaviours

20:20 Overcoming Visibility Challenges

22:31 Conclusion and Next Steps

In this episode, host Claire Feldman welcomes Victoria Stokes, a Northern Ireland-based copywriter specializing in wellness professionals, to the podcast. Victoria shares her journey from working as a journalist in women's magazines with a strong focus on wellness, to eventually becoming a freelance copywriter during the pandemic. She talks about the challenges of shifting to freelancing, developing copywriting strategies that help her clients attract business, and how therapists can use copywriting to connect better with their clients. Victoria also explains the importance of storytelling in copywriting, the role of email marketing, and offers actionable advice to therapists on writing effective copy for their websites and marketing materials. She highlights her new course, 'Emails to Earnings,' and her copywriting services for those who want assistance in their marketing efforts.

1. 00:00 Welcome and Introduction

2. 00:30 Victoria's Journey to Freelance Copywriting

3. 05:54 Understanding Copywriting

4. 10:32 Effective Copywriting for Therapists

5. 19:22 The Power of Storytelling in Copywriting

6. 31:53 Email Marketing Strategies

7. 36:59 Conclusion and Resources

You can connect with victoria on instagram https://www.instagram.com/writtenbyvictoriastokes/

In this episode, Claire Feldman delves into the significant benefits of email marketing for therapists, emphasizing the creation and value of lead magnets to attract ideal clients. Claire provides a detailed guide on setting up email lists, highlighting the importance of maintaining engagement through consistent and valuable content. She also introduces upcoming workshops aimed at helping therapists brainstorm and create effective lead magnets and harness email marketing to promote their practice and services.

00:00 Introduction to Email Marketing

02:15 The Importance of Lead Magnets

05:14 Creating Effective Lead Magnets

14:19 Building and Nurturing Your Email List

19:12 Email Marketing Strategies for Therapists

25:12 Upcoming Workshops and Conclusion

Join my email marketing workshop series here:

https://www.prosperinprivatepractice.com/email-marketing-workshops

In this impromptu and unscripted podcast episode, host Claire Feldman reflects on the challenges and achievements of 2024, particularly within the realm of private practice. Sparked by a recent membership coaching call, Claire emphasizes the importance of acknowledging small wins, addressing setbacks, and planning for the upcoming year. She shares three key reflective questions for listeners to consider: celebrating achievements, letting go of unhelpful habits, and carrying forward successful practices. Claire also invites listeners to join a vision and goal-setting session for 2025, encouraging a proactive and business-minded approach to the new year. 00:00 Welcome and Introduction 01:20 Reflecting on 2024: Challenges and Wins 05:14 Achievements and Growth in Private Practice 08:20 Letting Go of Setbacks and Burdens 10:44 Looking Ahead to 2025: Values and Goals 13:18 Vision and Goal Setting for the New Year 16:33 Invitation to Vision and Goal Setting Session 19:47 Conclusion and Final Thoughts Register to join my New Year Vision & Goal Setting Session

In this episode, Claire Feldman welcomes Chantel Dyson to discuss the potential and benefits of podcasting for therapists. Chantel shares her unique journey from a career in theater sound design to mathematics teaching and finally to podcast coaching. She reveals how personal experiences and storytelling can enhance therapeutic connections with clients. The conversation delves into practical steps for starting a podcast, from initial content creation to utilizing advanced AI tools for seamless editing and repurposing. Chantel also introduces her offerings, including podcast launch packages and VIP days, designed to help therapists create impactful and engaging podcasts. Listeners are encouraged to explore podcasting as a valuable and underutilized marketing platform for building trust and an authentic connection with their audience.

00:00 Welcome and Introduction

00:31 Chantel's Journey: From Theater to Teaching

02:27 Transition to Life Coaching and Podcasting

07:21 The Power of Podcasting for Therapists

12:49 Engaging Clients Through Podcasting

20:24 Creating Compelling Podcast Content

24:56 Understanding Your Client's Language

25:32 The Importance of Podcasting

27:33 Choosing the Right Marketing Strategy

27:51 Is Podcasting Right for You?

29:29 Getting Started with Podcasting

31:07 The Role of Video in Podcasting

34:58 Essential Tech for Podcasting

39:06 Repurposing Content for Maximum Reach

44:51 Podcast Launch Packages

47:44 Final Thoughts and Contact Information

Connect with Chantelle on instagram