Want real revenue growth? Stop treating marketing like a task team.

In this episode, we unpack the hidden cost of short-term marketing motions—and how to rewire your team’s focus toward outcomes that actually move the needle.

You’ll learn:

• How “busy marketing” is killing your funnel

• What real revenue ownership looks like for modern teams

• The mindset shift CROs need to unlock full-funnel performance
  

Growth gets faster when marketing gets serious. Rewire what they own.

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Reach out to the hosts on LinkedIn:

Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Is your tech stack fueling your growth—or quietly draining it?

Most companies don’t need more tools. They need to unlock the ones they already have. In this episode, we call out the hidden costs of tool sprawl and how a quarterly audit can save your budget, your team, and your revenue targets.

In this episode, you’ll learn:

• Why more tech doesn’t equal more performance

• How to spot silent tech waste before it kills momentum

• How quarterly audits and ownership assignments protect your margins
  

Before you buy another platform, listen to this.

Email: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com

Is growth your goal—or your biggest risk?

You’ve got budget. You’ve got targets. The pressure to grow is real. But if your systems are already misfiring, scaling won’t fix them—it’ll make the cracks deeper.

In this episode, we break down the most common reason growth efforts backfire: leaders scaling broken systems. Before you hire, spend, or launch—pause. Audit your funnel. And fix what’s already slowing you down.

In this episode, you’ll learn:

• 3 signs you’re scaling chaos instead of alignment

• How to run a pre-scale audit in under 30 minutes

• What smart growth actually looks like behind the scenes

• What to fix before you say yes to more

Don’t scale anything until you’ve heard this.

Email: ⁠podcast@stringcaninteractive.com⁠

Website: ⁠www.stringcaninteractive.com⁠

Remember the arcade and the claw machine? You spend a fortune trying to grab that one perfect prize, but all you get is a limp plastic keychain—or worse, nothing at all. That’s what most lead gen feels like today.

This episode reframes an old-school lead gen metaphor: marketing isn’t a vending machine—it’s more like a claw machine: flashy, exciting, and tempting, but only effective when you play it with precision.

In this episode, you’ll learn:

• Why chasing lead volume leads to wasted spend and pipeline noise

• What actually defines a high-quality lead

• How to refocus your strategy on conversion-ready prospects

• Where smart CROs are shifting budget for real impact

• How to move your team from gambling to strategic targeting

If your team is still pouring money into a machine and crossing their fingers, this episode is for you.

Email: ⁠podcast@stringcaninteractive.com⁠

Website: ⁠www.stringcaninteractive.com⁠

Handoffs are where good deals go to die. In this episode, Sarah and Jay unpack the “ghost handoff”—the invisible pipeline killer between marketing, sales, and ops. They’ll show you how to spot it, stop it, and finally build accountability across your GTM. If you’re a CRO, CMO, or Sales Exec tired of chasing leads that vanish mid-funnel, this one’s for you.

Website: ⁠www.stringcaninteractive.com⁠

Email: ⁠podcast@stringcaninteractive.com⁠

Most companies think they know what makes them different—until growth stalls, sales slows down, and leadership realizes the story isn’t landing.

In this episode, Sarah and Jay go behind the scenes to share how StringCan went through that exact inflection point during COVID. When client work paused, we used the time to question everything: our messaging, our services, and who we were really built to serve.

What came out of that? A complete transformation into a sales-first marketing agency—built around revenue alignment, real accountability, and strategy that actually helps close deals.

Whether you're a CEO, CMO, or CRO still chasing clarity on your company’s edge—this episode will show you what that journey really looks like.

Website: ⁠www.stringcaninteractive.com⁠

Email: ⁠podcast@stringcaninteractive.com⁠

Marketing isn’t just about campaigns and conversions—it’s about understanding people. Whether it’s decoding customer behavior, aligning with sales, or proving value to leadership, today’s marketing leaders wear a dozen different hats at once.

In this episode, Sarah and Jay dive into the human side of marketing leadership—why it’s one of the most diverse, cross-functional, and misunderstood roles in business today.

We’re unpacking:

🧠 Why the best marketers think like psychologists, operators, and sales leaders—not just creatives

🎯 The balancing act between brand building, data, and business impact

🤝 How marketing leaders become the bridge between customers, sales, and leadership

⚡ What it really takes to thrive in this role—beyond tactics and strategy

If you’ve ever felt like your job is more than “just marketing”, you’re right—because great marketing is about people, not just processes. Hit play to hear how the best leaders navigate it all.

(And if you want to hear Jay and Sarah riff on Jay's pet grooming days, this is your lucky episode!)

Website: ⁠www.stringcaninteractive.com⁠

Email: ⁠podcast@stringcaninteractive.com⁠

Branding isn’t about logos and colors—it’s about reputation. And if your company’s reputation doesn’t match its messaging, no amount of marketing will save it. In this episode of Revenue Rewired, we break down how mid-market B2B marketing leaders can drive executive buy-in, align branding with business strategy, and build a reputation that fuels long-term revenue growth. If your brand feels like a marketing campaign rather than a business foundation, it’s time to rethink your approach.

Email us: podcast@stringcaninteractive.com

Website: www.stringcaninteractive.com