SEO Research Suite - The SEO and LLMO / GEO thought leading podcast Podcast Por Olaf Kopp arte de portada

SEO Research Suite - The SEO and LLMO / GEO thought leading podcast

SEO Research Suite - The SEO and LLMO / GEO thought leading podcast

De: Olaf Kopp
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2-3 times a week in the podcast are discussed Google patents, research papers and other hot topics like E-E-A-T, LLMO, Generative Engine Optimization (GEO), semantic search and Ranking. This podcast gives you exclusive insights about SEO and LLMO based on fudamental research of SEO relevant patents, research papers and Google leaks analyzed for the SEO Research Suite: https://www.kopp-online-marketing.com/seo-research-suite Follow now not to miss the insights!Olaf Kopp Economía Marketing Marketing y Ventas
Episodios
  • Search Patent of the week: Real Time Boost (RTB)
    May 22 2025

    In the espisode is discussed a leaked document describes Realtime Boost, a system designed to quickly detect trending topics and real-world events by analyzing newly published documents in realtime. It aims to overcome the latency issues of traditional ranking signals by identifying a sudden increase in relevant documents for a given query, or a "spike." The system indexes various aspects of fresh documents, including unigrams, timestamps, KG entities, locations, and quality scores, to identify and validate these spikes. The information gathered, including correlated terms and geographical data, is then made available to improve Google Search results by promoting relevant, fresh content.


    https://www.kopp-online-marketing.com/patents-papers/realtimeboost-events-design

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    21 m
  • Search Patent of the week: Multi-Modal Search Request Router
    May 1 2025

    This episode is dealing with a Microsoft patent related to LLMO.

    This text describes a Microsoft patent for a system designed to intelligently route user search requests to either a traditional search engine or a chat engine. The system's core function is to analyze the search request and various criteria such as compute costs, response accuracy, and user preferences to determine the optimal search modality. This routing aims to balance operational expenses with providing accurate and useful results, recognizing that traditional search excels at fact retrieval while chat engines can generate new content, albeit at a higher cost and with potential for inaccuracies. The system also details methods for identifying direct answers, handling hybrid search scenarios, measuring response accuracy, and utilizing a search history database to refine routing decisions and maintain session context.


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    13 m
  • New AI Research tool "LLMO & GEO assistant" in the SEO Research Suite
    Apr 29 2025

    Welcome the newest AI Research tool for digging deep into the world of Large Language Model Optimization (LLMO) / Generative Engine Optimization (GEO). Researching and learning about Large Language Model Optimization (LLMO) and Generative Engine Omptimization (GEO) is crucial to stay ahead as a SEO. The LLMO / GEO Assistant is exclusively trained on articles of a hand full of thought leaders in this topic and LLMO related patents and research papers especially about grounding and Retrieval Augmentede Generation.https://www.kopp-online-marketing.com/seo-research-suite/llmo-geo-assistant

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    10 m
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