SEO in 2023 Podcast Por Majestic.com arte de portada

SEO in 2023

SEO in 2023

De: Majestic.com
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 We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!Copyright 2023 Majestic.com Economía Marketing Marketing y Ventas
Episodios
  • 5 SEO tasks when migrating your site in 2025 - with Emma Russell

    5 SEO tasks when migrating your site in 2025 - with Emma Russell
    May 23 2025

    Emma Russell shares 5 SEO tasks when migrating your site in 2025.

    Emma's key points are:

    1. Understand if it’s an opportunity for growth

    2. Benchmarking what you have now

    3. List all of your requirements

    4. Make friends with dev

    5. Test test test


    Read the full transcript of Emma's interview at: https://majestic.com/seo-in-2025/emma-russell
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    17 m
  • Do you have control of all of your domains? With Andrew Optimisey

    Do you have control of all of your domains? With Andrew Optimisey
    May 22 2025

    Andrew Optimisey shares about he importance of controlling all of your domains.

    Talking points include:

    What does controlling all of your domains mean in practice?

    Who should be responsible for your domains?

    When should you buy a new domain and when should you build a new project on an existing domain?

    When should you change a domain for an existing project?

    When should you let a domain name expire?

    What do you do from an SEO perspective when you decide to let a domain name expire?

    What do you do if you have let an old domain expire, and you realise that this was a mistake. Is there any way to go back?

    What can you do if a spammer or scammer gets hold of your domain?

    What do you think of the newer domains - Is .com always best?

    When selecting a new domain, is brand or domain more important?


    Read the full transcript of Andrew's interview at: https://majestic.com/seo-in-2025/andrew-cock-starkey
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    17 m
  • Understand the cost as well as value of organic traffic - with Helen Pollitt

    Understand the cost as well as value of organic traffic - with Helen Pollitt
    May 21 2025

    Helen Pollitt shares the importance of understanding the cost as well as value of organic traffic.

    Talking points include:

    What is the difference between the cost and value of organic traffic?

    Why do we need to know the cost?

    How do we calculate the value?

    What do you mean by organic traffic in all forms?

    How do you prefer to calculate ROI?

    How does this lead into defining an SEO strategy?

    How often should this work be done?

    How is it changing due to AI and new technology?


    Read the full transcript of Helen's interview at: https://majestic.com/seo-in-2025/additional-insights/helen-pollitt
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    18 m
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Very educational, the content is great for getting started in SEO. I have learned a lot about SEO.

Great content

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I do enjoy this series. With all of the changes in the world of SEO and search engines in general, they have experts explaining a variety of topics. They include up to date, what to do, and what not to do for SEO in 2023. As an SEO specialist who deals with a lot of accounts, I have found great insights. I'm almost finished with the series. Definitely keep this up. 👌

From an SEO - Good & Quick Information

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