Emma Russell shares 5 SEO tasks when migrating your site in 2025.

Emma's key points are:

1. Understand if it’s an opportunity for growth

2. Benchmarking what you have now

3. List all of your requirements

4. Make friends with dev

5. Test test test

Read the full transcript of Emma's interview at: https://majestic.com/seo-in-2025/emma-russell

Andrew Optimisey shares about he importance of controlling all of your domains.

Talking points include:

What does controlling all of your domains mean in practice?

Who should be responsible for your domains?

When should you buy a new domain and when should you build a new project on an existing domain?

When should you change a domain for an existing project?

When should you let a domain name expire?

What do you do from an SEO perspective when you decide to let a domain name expire?

What do you do if you have let an old domain expire, and you realise that this was a mistake. Is there any way to go back?

What can you do if a spammer or scammer gets hold of your domain?

What do you think of the newer domains - Is .com always best?

When selecting a new domain, is brand or domain more important?

Read the full transcript of Andrew's interview at: https://majestic.com/seo-in-2025/andrew-cock-starkey

Helen Pollitt shares the importance of understanding the cost as well as value of organic traffic.

Talking points include:

What is the difference between the cost and value of organic traffic?

Why do we need to know the cost?

How do we calculate the value?

What do you mean by organic traffic in all forms?

How do you prefer to calculate ROI?

How does this lead into defining an SEO strategy?

How often should this work be done?

How is it changing due to AI and new technology?

Read the full transcript of Helen's interview at: https://majestic.com/seo-in-2025/additional-insights/helen-pollitt

Andy Frobisher shares that it’s time to get serious about the internet and energy consumption.

Talking points include:

What companies are trying to go net zero?

Does this have a positive business case?

What does this mean for the overall size of pages on websites?

What are the best ways to reduce the page speed of a web page in 2025?

What does this mean for algorithms moving forward?

What does this mean for SEO planning?

How can Core Web vitals help us with this?

How do we forecast a revenue increase or cost reduction as a result of reducing page speed?

Read the full transcript of Andy's interview at: https://majestic.com/seo-in-2025/andy-frobisher

Bastian Grimm shares that inventory management is now more important then ever.

Talking points include:

What do you mean by Inventory management?

How do you know which content to focus on?

What do Google do when they can’t keep up with crawling and indexing the web?

Should you get rid of some content?

What content should you get rid of?

What’s an example of poor quality content, produced by AI?

What is state-of-the-art AI that SEOs should be using?

What parts of your SEO and content production should you be using AI for?

How else can AI help with your SEO performance?

Read the full transcript of Bastian's interview at: https://majestic.com/seo-in-2025/bastian-grimm

Kaspar Szymanski shares that SEO in 2025 is all about signal input.

Talking points include:

What do you mean by SEO signals?

Are Google and Bing looking for the same thing in terms of SEO signals?

So the same signals apply to LLMs as well?

How do you ensure that SEO signals are consistent?

Why do regular, annual SEO audits help with SEO signals?

What are the key things to be looking for in an SEO audit?

Is using server log data important as part of this?

What are you looking for in server log data?

What software do you use to assist you with this?

Tin Dudajek shares the growing importance of schema markup.

Talking points include:

How would you summarise the current state of Schema?

Why is it continuing to gain importance in 2025?

What is schema used for in modern SEO? (data management)

Why is Schema so important for AI?

What content needs to be optimized for Schema for AI?

Where is AI using these schema enhanced pages?

What tools do you use to assist with this?

How do you measure success?

Keith Goode shares that SEO Product Management is the natural progression of Technical SEO.

Talking points include:

What is SEO product management?

What does the day-to-day life of an SEO product specialist look like?

Why is SEO Product Management the natural progression of Technical SEO?

Why does SEO Product Management help you go from just building audit lists to implementing changes?

Should every SEO be considering this?

What skillsets are developed?