Episodios

  • James Brockbank on being the best at SEO is nothing to do with SEO
    Jun 23 2025

    In this episode, Tom Marriott is joined by SEO expert James Brockbank to make the case for SEO as a serious, commercially-driven marketing channel that deserves a seat at the boardroom table.


    They explore why so many businesses have been burned by agencies setting the wrong expectations, the problem with focusing on vanity metrics like Domain Authority (DA), and why the most critical skill for a modern SEO professional has nothing to do with search engines at all.


    Tune in to discover what truly differentiates a good SEO from a great one, and why creating content for humans—not robots—is the key to driving measurable business impact.

    You can check out James's


    Digital Loft

    Outranked Newsletter and get SEO tips straight to your inbox every Friday from James.

    Más Menos
    1 h y 2 m
  • Jack Chambers-Ward on Community, Audience, and Why Ranking #1 Isn't the Goal
    May 29 2025

    Dive into the debut episode of SEO Is Not Voodoo, the podcast dedicated to unraveling the complexities of search engine optimization!

    Host Tom Marriott is joined by his personal friend and a leading mind in the industry, Jack Chambers Ward, Marketing and Partnership Manager at Candor Agency. Discover Jack's fascinating and somewhat unconventional journey into the world of SEO – from a film podcast that landed him his dream job (and thoughts on Predator 2), to a memorable (if short-lived) stint preparing lukewarm pies at a football club.

    In this inaugural episode, Jack tackles Tom's set of six core questions, designed to shed light on the 'dark arts' of SEO. Listen in as Jack shares his invaluable insights on:

    • The power of community and education as his driving passions within SEO.
    • Why understanding your audience and fundamental human psychology remains the unshakable foundation, even as search landscapes evolve with AI.
    • The surprising trait that elevates an SEO from 'good' to 'great' (hint: it involves the confidence to admit what you don't know).
    • The persistent misconception that ranking #1 is the ultimate goal, and why visibility and actual business impact matter more.
    • Crucial advice for those embarking on their SEO journey: the importance of finding people you can trust to learn from.
    • His most significant career lesson: why you should never lose sight of the bigger picture (and how a pandemic spike in handwash sales taught him that!).

    Get ready for an engaging conversation packed with wisdom, relatable anecdotes, and a shared passion for making SEO understandable. Jack's perspective helps demonstrate that with the right approach and a collaborative spirit, SEO is far from voodoo. Don't miss it!

    Más Menos
    52 m