Tune in for Heather's take on the top genres in sync, the growing demand for Latin music, and why the right lyrics can make all the difference in commercials. Plus, get a behind-the-scenes look at the art of pitching, the qualities of a top sync agent, and why artistry and authenticity remains essential in sync.

🎧 Catch the full episode on Spotify, Apple Music, Amazon, Audible, + more, or listen here: https://selling-the-soundtrack-podcast.simplecast.com/

🏆 A huge thank you to our episode sponsor, Mogul! We're grateful to Mogul for making this episode possible. Mogul is your personal royalty department, ensuring you receive 100% of the earnings owed to you from your music. Ready to maximize your royalties? Use code STS1 when you sign up to save 20%! Sign up here: https://www.usemogul.com/?linkId=lp_857617&sourceId=sellingthesoundtrack&tenantId=mogul

🤝 CREDITS: - Guest star: Heather D. Cook

- Videographer & audio/recording engineer: Zach Day

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

- Recorded at: Podcast House Nashville

🔍TIME STAMPS:

- 1:26: Heather's journey

- 5:30: The Value of Hands-On Experience: Why Working at Major Music Companies is Essential for Success in the Music Industry

- 7:29: Making Things Happen with Disney: How To Use Outside Of The Box Ideas To Build Powerful Partnerships with Major Brands Through Genuine Connections

- 12:45: Pursuing a Career in Music: Why Passion and Persistence Are Your Biggest Assets

- 28:02: Latin Music’s Rise in Sync: Understanding Its Popularity and Unique Appeal

- 34:23: The Makings of a Great Sync Agent or Artist Manager: Going All In

- 35:41: A Successful Case Study Ft. The Band: Don't Scare The Ghost

- 38:06: The Art of Pitching on the Road: How Traveling the Country Builds Sync Success

- 41:28: Music Tool Shoutout: Symphonic

- 42:10: The Importance of Artistry in Sync Licensing: Pitching the Artist Behind the Music

- 48:26 Crafting Music for Ads: Writing with Tempo, Hooks, and Visual Flow in Mind

- 50:30: The Power of Practice: Why Consistent Creation and Collaboration Leads to Sync Success

📍 FOLLOW HEATHER, FREEDOM MUSIC GROUP, BREWSTER BEE & NASHVILLE IN SYNC:

Follow Heather Cook:

👉 Heather's website: https://www.heatherdcook.com/

👉 Heather's Instagram: https://www.instagram.com/heather.d.cook/

👉 Heather's TikTok: https://www.tiktok.com/@heathercook7813 Follow Freedom Music Group:

👉 Freedom Music Group website: https://www.freedommusicgroup.co/

👉 Freedom Music Group Instagram: https://www.instagram.com/freedom.music.group/ Follow Brewster Bee Music:

👉 Brewster Bee website: https://www.brewsterbee.com/

👉 Brewster Bee Instagram: https://www.instagram.com/brewsterbeemusic/ Follow Nashville In Sync:

👉 Nashville In Sync website: https://www.nashvilleinsync.com/

👉 Nashville In Sync Instagram: https://www.instagram.com/nashvilleinsync/

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more: WEBSITE - www.sellingthesoundtrack.com

🛍️ Check out new free and paid STS digital products here:

https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

Whether you're new to sync licensing or need a refresher, this episode has everything you need to know from our first season!

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more:

WEBSITE - www.sellingthesoundtrack.com

🛍️ Check out new free and paid STS digital products here:

https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

A technology futurist and entrepreneur, Jennifer started her career as the CFO of Tometa Software before moving on to PlayXpert, and in 2009, she co-founded Gravity Jack. Inspired by innovators like Richard Gordon, Jennifer's passion for technology has driven her to create transformative AR and VR experiences. Jennifer credits her success to her family's support and is currently working on an AR game, The WarTribe of Binyamin, designed to address global poverty. With a portfolio that includes tech projects with Maroon 5, Live Nation, and brands like Oreo, Ford, Audible, Coca-Cola and more, Jennifer continues to drive innovation and inspire others.

Listen to the episode on Spotify, Apple Music, Amazon, Audible, and more:

https://selling-the-soundtrack-podcast.simplecast.com/

CREDITS

- Guest star: Jennifer Richey

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

- Recorded via Zencastr

👉 Gravity Jack website: https://www.gravityjack.com/

👉 Gravity Jack instagram: https://www.instagram.com/gravityjack/

👉 Gravity Jack youtube: https://www.youtube.com/gravityjack

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more:

WEBSITE - www.sellingthesoundtrack.com

🛍️ Check out new free and paid STS digital products here:

https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!