In this episode, Ronnie shares top tips for breaking into sync, free tools to level up, and the perks of sync-friendly distribution. He explores mindset shifts for making sync-ready music, stepping out of comfort zones, and key red flags for newcomers. Ronnie also highlights the value of cover songs and the impact of building relationships with music supervisors for industry insights. Tune in for Ronnie’s unique approach to growth and versatility in sync licensing!

🎧 Catch the full episode on Spotify, Apple Music, Amazon, Audible, + more, or listen here: https://selling-the-soundtrack-podcast.simplecast.com/

🏆 A huge thank you to our episode sponsor, DistroKid! We're grateful to DistroKid for making this episode possible. DistroKid is an incredible distribution service for musicians, helping you get your music on platforms like Spotify, Apple Music, and more in record time. Ready to get your music out there? DistroKid makes it easy with fast uploads and unique features designed just for artists! Use this link when you sign up to save 7% - sign up here: www.distrokid.com/vip/tiffanywilliams

🤝 CREDITS: - Guest star: Ronnie Eriic

- Videographer & audio/recording engineer: Matthew Ace Hagerty

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

- Recorded at: Podcast House Nashville

🔍TIME STAMPS:

- 0:56: Ronnie's journey

- 3:01: Unlocking Sync Opportunities: How to Get Placed with United Masters and the Perks of a Sync-Enabled Distributor

- 5:13: Creating for Yourself vs. Crafting for Sync: Striking the Perfect Balance

- 6:29: Top Tips and Free Tools for Mastering the Sync Licensing World

- 7:50: Stepping Outside Your Comfort Zone: Essential Advice for Success in Sync

- 8:54: Navigating Sync: Key Hurdles, Red Flags, and Tips for Newcomers

- 11:56 Adopting a Growth Mindset: Mastering Multiple Roles to Boost Your Music Career

- 13:44: Unlocking Sync Potential with Cover Songs: Opportunities and How to Navigate the Challenges

- 17:49: The Power of One-on-One: How Conversations with Music Supervisors Reveal the Bigger Sync Picture

📍 FOLLOW RONNIE:

👉 Ronnie's Instagram: https://www.instagram.com/ronnieeriic/

👉 Ronnie's TikTok: https://www.tiktok.com/@ronnieeriic

👉 Ronnie's Spotify: https://open.spotify.com/artist/7FDyoNIntqTwLS7Vq2XdjJ?si=-Xvi66y9TWOTubbCisU30A

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more: WEBSITE - www.sellingthesoundtrack.com

🛍️ Check out new free and paid STS digital products here:

https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

Tune in for Heather's take on the top genres in sync, the growing demand for Latin music, and why the right lyrics can make all the difference in commercials. Plus, get a behind-the-scenes look at the art of pitching, the qualities of a top sync agent, and why artistry and authenticity remains essential in sync.

🎧 Catch the full episode on Spotify, Apple Music, Amazon, Audible, + more, or listen here: https://selling-the-soundtrack-podcast.simplecast.com/

🏆 A huge thank you to our episode sponsor, Mogul! We're grateful to Mogul for making this episode possible. Mogul is your personal royalty department, ensuring you receive 100% of the earnings owed to you from your music. Ready to maximize your royalties? Use code STS1 when you sign up to save 20%! Sign up here: https://www.usemogul.com/?linkId=lp_857617&sourceId=sellingthesoundtrack&tenantId=mogul

🤝 CREDITS: - Guest star: Heather D. Cook

- Videographer & audio/recording engineer: Zach Day

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

- Recorded at: Podcast House Nashville

🔍TIME STAMPS:

- 1:26: Heather's journey

- 5:30: The Value of Hands-On Experience: Why Working at Major Music Companies is Essential for Success in the Music Industry

- 7:29: Making Things Happen with Disney: How To Use Outside Of The Box Ideas To Build Powerful Partnerships with Major Brands Through Genuine Connections

- 12:45: Pursuing a Career in Music: Why Passion and Persistence Are Your Biggest Assets

- 28:02: Latin Music’s Rise in Sync: Understanding Its Popularity and Unique Appeal

- 34:23: The Makings of a Great Sync Agent or Artist Manager: Going All In

- 35:41: A Successful Case Study Ft. The Band: Don't Scare The Ghost

- 38:06: The Art of Pitching on the Road: How Traveling the Country Builds Sync Success

- 41:28: Music Tool Shoutout: Symphonic

- 42:10: The Importance of Artistry in Sync Licensing: Pitching the Artist Behind the Music

- 48:26 Crafting Music for Ads: Writing with Tempo, Hooks, and Visual Flow in Mind

- 50:30: The Power of Practice: Why Consistent Creation and Collaboration Leads to Sync Success

📍 FOLLOW HEATHER, FREEDOM MUSIC GROUP, BREWSTER BEE & NASHVILLE IN SYNC:

Follow Heather Cook:

👉 Heather's website: https://www.heatherdcook.com/

👉 Heather's Instagram: https://www.instagram.com/heather.d.cook/

👉 Heather's TikTok: https://www.tiktok.com/@heathercook7813 Follow Freedom Music Group:

👉 Freedom Music Group website: https://www.freedommusicgroup.co/

👉 Freedom Music Group Instagram: https://www.instagram.com/freedom.music.group/ Follow Brewster Bee Music:

👉 Brewster Bee website: https://www.brewsterbee.com/

👉 Brewster Bee Instagram: https://www.instagram.com/brewsterbeemusic/ Follow Nashville In Sync:

👉 Nashville In Sync website: https://www.nashvilleinsync.com/

👉 Nashville In Sync Instagram: https://www.instagram.com/nashvilleinsync/

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more: WEBSITE - www.sellingthesoundtrack.com

🛍️ Check out new free and paid STS digital products here:

https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

Whether you're new to sync licensing or need a refresher, this episode has everything you need to know from our first season!

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more:

WEBSITE - www.sellingthesoundtrack.com

🛍️ Check out new free and paid STS digital products here:

https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

A technology futurist and entrepreneur, Jennifer started her career as the CFO of Tometa Software before moving on to PlayXpert, and in 2009, she co-founded Gravity Jack. Inspired by innovators like Richard Gordon, Jennifer's passion for technology has driven her to create transformative AR and VR experiences. Jennifer credits her success to her family's support and is currently working on an AR game, The WarTribe of Binyamin, designed to address global poverty. With a portfolio that includes tech projects with Maroon 5, Live Nation, and brands like Oreo, Ford, Audible, Coca-Cola and more, Jennifer continues to drive innovation and inspire others.

Listen to the episode on Spotify, Apple Music, Amazon, Audible, and more:

https://selling-the-soundtrack-podcast.simplecast.com/

CREDITS

- Guest star: Jennifer Richey

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

- Recorded via Zencastr

👉 Gravity Jack website: https://www.gravityjack.com/

👉 Gravity Jack instagram: https://www.instagram.com/gravityjack/

👉 Gravity Jack youtube: https://www.youtube.com/gravityjack

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more:

WEBSITE - www.sellingthesoundtrack.com

🛍️ Check out new free and paid STS digital products here:

https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

In this episode, Sal highlights the importance of collaboration and strong human relationships in sync licensing, shares mindset philosophies to stay on track, discusses using sync as an artist marketing plan, and emphasizes the need to believe in your expertise. He also recounts his journey and offers practical advice for new musicians entering the sync industry.

CREDITS

- Guest star: Sal Verma (Sound of Kalima)

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

👉 Sound of Kalima instagram: https://www.instagram.com/soundofkalima/

👉 Sound of Kalima youtube: https://www.youtube.com/watch?v=5S26YLPFT3Q&list=PLj59fEjO4BvYepJb1F_AvGWYsXotxguC0

👉 Sound of Kalima Spotify: https://open.spotify.com/artist/7wf6XyPWfx01VejrrwY5Pg?si=-lWiutR5TOiEG657eBeEXw 🗞️

Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more:

WEBSITE - www.sellingthesoundtrack.com

🛍️ Check out new free and paid STS digital products here:

https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack!

See you in the next episode!

From working as the Creative Sync & Licensing, Manager for Cadence Music Group as well as well as being part of the music supervision and creative services team at Eggplant Music & Sound, he's worked on large campaigns for brands like Virgin Mobile, Ford, Lululemon as well as tv/film placements for CBC, NBC, CBS + more. Watch the full interview here or on Spotify, Apple Music, Amazon, Audible: https://selling-the-soundtrack-podcast.simplecast.com/

CREDITS

- Guest star: Rich Brisson

- Videographer & recording engineer: Christopher Dupuis

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

- Recorded at 1990 Studios in Toronto, ON.

👉 Rich's instagram: https://www.instagram.com/reesch/?hl=en

👉 Eggplant Music +: Sound website: https://theeggplant.com/

👉 Cadence website: https://cadencemusicgroup.com/songs/

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more:

WEBSITE - www.sellingthesoundtrack.com

🛍️ Check out new free and paid STS digital products here:

https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack!

See you in the next episode!

With a passion for TV shows, films, and video game scores, Jamal represents over 20 artists across genres like R&B, soul, rap/hip-hop, reggae, soca, and afro-beats. His significant placements in "The Chi", "Kim's Convenience" and "The Rest Of Us" as well as his roles at Public Records highlight his versatility and success. In this episode, Jamal offers practical advice for breaking into sync licensing, emphasizing networking, continuous learning, and effective music management.

CREDITS

- Guest star: Jamal Vickers

- Videographer & recording engineer: Christopher Dupuis

- Video editor: Andrew Goeldner

- Produced by: Tiffany Williams

- Recorded at 1990 Studios in Toronto, ON.

👉 Jamal's website: https://www.jvg.cool/

👉 Jamal's instagram: https://www.instagram.com/jinxymuaddib

👉 JVG instagram: https://www.instagram.com/jvg.cool

🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

📱 Follow STS on socials for daily sync inspiration:

INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

💻 Stay tuned for more:

WEBSITE - (coming soon)

🛍️ Check out new free and paid STS digital products here: https://stan.store/sellingthesoundtrack

Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

Heather Gardner is a dynamic force in the music industry, with professional training in piano performance and arts management. As the Head of Music Supervision + Licensing for Vapor Music and Long Division, she combines creative prowess with meticulous attention to detail, ensuring a smooth licensing process. Her impressive portfolio includes the TV series "Robyn Hood" and "Acting Good," the feature film "Suze," and campaigns for IKEA and Joe Fresh. Heather was awarded Best Sync – Commercial at the inaugural Canadian Sync Awards for her work on the President’s Choice #EatTogether campaign, where she licensed Burt Bacharach's iconic "What The World Needs Now," reimagined by the Vapor Music team featuring Walk Off The Earth’s Sarah Blackwood. Heather and her team are currently the most nominated music supervision team at this year's awards, with 7 nominations across TV, film, advertising, short form and TV movie categories. Voting goes until midnight EST on May 27 and is open to the public: https://www.guildofmusicsupervisors.ca/2024-sync-awards-voting