This episode is raw, real, and straight from my kitchen table – bacon, eggs, and a side of humble pie.

Today, I'm sharing a sales muck-up that happened mid-psych appointment (yes, really) and what it reminded me about owning mistakes, handling pressure, and staying human in sales.

We often talk about wins – but we rarely talk about the messy moments, the emotional moments, and the “oh no, did that just happen?” ones. This is one of those.

🎯 You’ll hear:

• What happened when a seed order went wrong

• Why I set boundaries and still felt guilty

• How I turned a grower’s frustration into a respectful convo

• Why apologising properly matters more than you think

• The mental health practices I lean on as a business owner, coach, and mum

If you’ve ever had a moment where work and life collide… this one’s for you.

💬 Let’s make sales more human.
I help sales reps and teams in Ag own their voice, sell with confidence, and bounce back from the inevitable mistakes.
Want to chat about coaching for you or your team?

👉 Follow the podcast and book a discovery call here:

Book a 📞https://calendly.com/georgiacoach/30min

Follow the 🎙️ https://open.spotify.com/show/5WRDOTCEE6tR1Ml5lUi65Q?si=02c677a87fd34959
📩 Or send me a DM on LinkedIn – I’d love to connect.

This week on Selling in the Paddock, I sit down with the sharp, grounded, and all-round legend Rodney Dunn, now part of the team at Tenstar Simulation, where he’s helping shape the future of operator training across Ag, Construction, and Transport.

From a young bloke in a Blackwoods warehouse to 17+ years selling everything from ag machinery to education solutions, Rodney shares:

• 🚜 How he built a career in sales from scratch (and what actually matters on the ground)

• 👩‍🌾 Why ag is ripe for more women in boots – and how simulation training can be a game changer for confidence

• 🤝 The real difference between reps who win repeat business and those who don’t

• 📉 A lost sale that still irks him – and what you can learn from it

• 🎯 The hardest sales lesson he had to learn the long way: confidence is king

• 🧠 How memory (even if you have to “manufacture” it) can elevate your sales game

Whether you’re new to ag sales or 20 years deep, this one is full of practical wisdom, a few war stories, and some gold about where the industry is headed – especially when it comes to skills training, labour shortages, and the evolving customer.

💡 “Sales makes the first deal. Service wins the next.” – Rodney Dunn

Ever wondered what growers really think of ag sales reps?
In this refreshingly honest episode, I sit down with Brett South, a grain grower from Beaumont, WA (just outside Esperance), who runs a massive 6,000-hectare continuous cropping operation.

Brett brings a unique perspective to the mic—having worked both sides of the ag supply chain, including time in a CRT store, a trade as a diesel mechanic, and now leading his cropping business. He shares what works and what doesn't when it comes to sales reps showing up on-farm (and what makes them unforgettable—for better or worse).

We chat about:
✅ The real difference between good and bad reps
✅ Why connection and courtesy matter more than the pitch
✅ Building trust in long-term grower–rep relationships
✅ The power of showing up, asking questions, and giving a stuff
✅ Why reps who go the extra mile (literally) stand out
✅ Innovation Generation: A must-attend event for young farmers and ag professionals

This is a goldmine for sales reps, agribusiness pros, and anyone who wants to build stronger relationships in ag. Whether you're selling seed, spraying gear, machinery or animal health products, Brett’s insights will help you lift your game.

🎧 Listen in and learn what it really takes to earn a grower’s trust.
👉 Plus: We chat about Innovation Generation, a brilliant national event for young people in ag. Details in the links below.

🔗 Links & Mentions:
🎟️ Innovation Generation (GrainGrowers event): Innovation Generation🎙️ Follow Selling in the Paddock for more real conversations from the field.