This episode is raw, real, and straight from my kitchen table – bacon, eggs, and a side of humble pie.

Today, I'm sharing a sales muck-up that happened mid-psych appointment (yes, really) and what it reminded me about owning mistakes, handling pressure, and staying human in sales.

We often talk about wins – but we rarely talk about the messy moments, the emotional moments, and the “oh no, did that just happen?” ones. This is one of those.

🎯 You’ll hear:

• What happened when a seed order went wrong

• Why I set boundaries and still felt guilty

• How I turned a grower’s frustration into a respectful convo

• Why apologising properly matters more than you think

• The mental health practices I lean on as a business owner, coach, and mum

If you’ve ever had a moment where work and life collide… this one’s for you.

💬 Let’s make sales more human.
I help sales reps and teams in Ag own their voice, sell with confidence, and bounce back from the inevitable mistakes.
Want to chat about coaching for you or your team?

👉 Follow the podcast and book a discovery call here:

Book a 📞https://calendly.com/georgiacoach/30min

Follow the 🎙️ https://open.spotify.com/show/5WRDOTCEE6tR1Ml5lUi65Q?si=02c677a87fd34959
📩 Or send me a DM on LinkedIn – I’d love to connect.

This week on Selling in the Paddock, I sit down with the sharp, grounded, and all-round legend Rodney Dunn, now part of the team at Tenstar Simulation, where he’s helping shape the future of operator training across Ag, Construction, and Transport.

From a young bloke in a Blackwoods warehouse to 17+ years selling everything from ag machinery to education solutions, Rodney shares:

• 🚜 How he built a career in sales from scratch (and what actually matters on the ground)

• 👩‍🌾 Why ag is ripe for more women in boots – and how simulation training can be a game changer for confidence

• 🤝 The real difference between reps who win repeat business and those who don’t

• 📉 A lost sale that still irks him – and what you can learn from it

• 🎯 The hardest sales lesson he had to learn the long way: confidence is king

• 🧠 How memory (even if you have to “manufacture” it) can elevate your sales game

Whether you’re new to ag sales or 20 years deep, this one is full of practical wisdom, a few war stories, and some gold about where the industry is headed – especially when it comes to skills training, labour shortages, and the evolving customer.

💡 “Sales makes the first deal. Service wins the next.” – Rodney Dunn

Ever wondered what growers really think of ag sales reps?
In this refreshingly honest episode, I sit down with Brett South, a grain grower from Beaumont, WA (just outside Esperance), who runs a massive 6,000-hectare continuous cropping operation.

Brett brings a unique perspective to the mic—having worked both sides of the ag supply chain, including time in a CRT store, a trade as a diesel mechanic, and now leading his cropping business. He shares what works and what doesn't when it comes to sales reps showing up on-farm (and what makes them unforgettable—for better or worse).

We chat about:
✅ The real difference between good and bad reps
✅ Why connection and courtesy matter more than the pitch
✅ Building trust in long-term grower–rep relationships
✅ The power of showing up, asking questions, and giving a stuff
✅ Why reps who go the extra mile (literally) stand out
✅ Innovation Generation: A must-attend event for young farmers and ag professionals

This is a goldmine for sales reps, agribusiness pros, and anyone who wants to build stronger relationships in ag. Whether you're selling seed, spraying gear, machinery or animal health products, Brett’s insights will help you lift your game.

🎧 Listen in and learn what it really takes to earn a grower’s trust.
👉 Plus: We chat about Innovation Generation, a brilliant national event for young people in ag. Details in the links below.

🔗 Links & Mentions:
🎟️ Innovation Generation (GrainGrowers event): Innovation Generation🎙️ Follow Selling in the Paddock for more real conversations from the field.

Can introverts really thrive in sales? Are extroverts naturally better at selling? In this episode of Selling in the Paddock, we’re digging into one of the most common questions I get from coaching clients and listeners:

👉 “Does my personality type affect my ability to sell?”

Spoiler alert: it’s not about being the loudest or the most confident — it’s about understanding where you get your energy from and how to harness your strengths.

💬 I unpack:

• The real difference between introverts and extroverts (it's not just about being shy or loud)

• Why introverts often outperform in relationship-based sales

• How extroverts bring energy and momentum to conversations

• What both types can learn from each other

• How to recharge and sell in a way that suits your wiring

• Real-life stories from COVID lockdowns, client conversations, and events like Hort Connections

Whether you're a quiet achiever or a full-throttle extrovert, this episode will show you how to lean into your natural style — and close more sales while staying true to who you are.

🎯 Plus: I share insights into my upcoming Influential Sales Workshop on Thursday 10th July in Melbourne. If you want to build your confidence and sales skills in Ag, this is your sign to join us!

🔗Expression of Interest - Sales Workshop Melb CBD

Troy pulls back the curtain on what it really takes to lead, influence, and drive change in agriculture. We unpack:

• 🔄 Why the same issues are spoken in different languages between Canberra and the paddock—and how sales reps can bridge the gap

• 💬 The make-or-break role of language in building trust with farmers (ditch the jargon, keep it real)

• 🚀 Sales reps as the connectors and catalysts for innovation, resilience, and growth in ag

• 🔥 The cost of change—and how to take your customers on the journey, not just pitch the product

• 🧠 Listening as the ultimate leadership skill, both on-farm and in policy

• 💡 What we can learn from the Ag Career Start program and the future of talent in the ag industry

• ✅ And his number one tip for building authentic trust with farmers (spoiler: they have the best bullshit detectors around)

This episode is packed with practical takeaways for sales reps, managers, and ag professionals who want to sell smarter, lead better, and speak the language that actually lands.

🔗 Links & Resources:
→ Learn more about the Ag Career Start Program Home - AgCAREERSTART→ Connect with Troy and the NFF: nff.org.au
→ Let’s chat! DM me or head to curiousgeorgiacoaching.com for upcoming workshops, coaching and more.

Guest: Paul Roos

Host: Georgia Stormont

Paul Roos needs no introduction to AFL fans—premiership coach, elite player, and now leadership consultant and business owner. In this powerful conversation, Roosy joins Georgia to unpack the crossover between elite sport and business, especially in Agriculture, where teamwork, culture and resilience matter just as much as they do in footy.

From his early days at Fitzroy to coaching the Sydney Swans to a historic premiership win and reshaping the Melbourne Football Club, Paul shares what great leadership looks like, why self-awareness is a non-negotiable, and how we can better support young people, teams, and communities.

• ​What footy taught Paul about leadership, grit, and turning up even when it’s hard
• ​How elite coaches manage different personalities and keep teams accountable
• ​Why understanding your strengths (and your team’s) creates performance lift
• ​The importance of standards, systems, and authentic leadership in culture change
• ​How sport builds connection and why it matters in the modern workplace
• ​How parenting, coaching and leadership all overlap in influence and empathy

“Leadership is influence. And parenting is leadership.”“If the leaders don’t uphold the standards, no one else will.”“I’ve never met a perfect coach or CEO. But the best are self-aware and build great teams around them.”“Don’t let who you are get in the way of who you need to be.”

Register your interest in my upcoming Sales Workshop for the Ag Industry : https://www.curiousgeorgiacoaching.com/expression-of-interest-sales-workshop-melb-cbd

Other links from the show

• ​Paul Roos Official Website:https://performancebydesign.co/
• ​Prince to King Program – Youth Mentoring dylanrooscoaching.com

🎧 Listen to the full episode on your favourite platform:

• ​Spotify
• ​Apple Podcasts
• ​www.curiousgeorgiacoaching.com

Share it with a mate, follow Selling in the Paddock, and leave a review to help more people in Ag hear real, honest conversations about growth, grit, and sales that work.

Listen & Subscribe:💬 Love this episode?

In this episode of Selling in the Paddock, I chat with Kelli McDougall, Director at Agri Talent, about all things recruitment, leadership, and the often-overlooked art of selling yourself.

We dive into:

• Why selling isn’t a dirty word – especially when it comes to job hunting

• How to pitch yourself into a sales role (and what hiring managers are actually looking for)

• The biggest recruitment mistakes ag companies make

• Job design, hiring strategy, and the importance of working to your strengths

• The difference between skills and strengths – and why knowing yours changes everything

• How to avoid a race to the bottom on price (in both sales and recruitment!)

• What good leaders do differently — and why it matters now more than ever

Whether you’re in a role, looking for a role, or trying to fill one, there’s something here for you.

🔗 Connect with Kelli McDougall and learn more at agritalent.com.au

🎧 Like what you hear? Follow the show, leave a review, and tag someone who’d love this episode.

Building Connections in Agricultural Sales with Jimmy BlaineIn this episode of 'Selling in the Paddock,' we talk with Jimmy Blaine, a rural property and livestock agent from Northern NSW. Jimmy discusses his diverse background, from managing cattle farms and driving trucks to working on drill rigs, and how these experiences have equipped him with essential skills for his current role. The conversation covers strategies for building rapport with clients, the importance of understanding industry-specific language, and the value of resilience in sales. They also explore the interplay between selling livestock and rural property, offering practical advice for those looking to improve their selling techniques in the agricultural sector.