Renée Chaplin, VP of APAC at Constant Contact, interviews Amanda Stevens, Consumer Futurist and Marketing Expert.

In this episode:

• Why customer experience is a game-changer for small business

• Where to start: Easy ways to introduce CX into your business today

• How AI is reshaping customer expectations (and how to stay ahead)

• Tips for getting your team on board with delivering standout service

• CX success stories and lessons from Amanda’s latest book

• Why milestone marketing and partnerships are key to long-term loyalty

Learn more: https://www.constantcontact.com/au

Renée Chaplin, VP of APAC at Constant Contact, interviews Dominique Lamb, Queensland Small Business Commissioner.

In this episode:
-How the Queensland Small Business Commissioner (QSBC) supports small and family businesses
-The top challenges facing small businesses right now, from financial stress to marketing struggles
-Actionable strategies for managing cash flow, identifying your target audience, and driving sustainable growth
-Why investing in your people is key to long-term success
-Dominique’s insights on business planning, resilience, and creating exceptional customer experiences

Learn more: https://www.constantcontact.com/au

Renée Chaplin, VP of APAC at Constant Contact, interviews Jason Gehrke, Director of the Franchise Advisory Centre.

In this episode:
-What the recent changes to Australia’s Franchising Code of Conduct mean for the industry
-How these updates impact both new and existing franchisees
-Franchise marketing and customer service strategies that actually move the needle
-How smart use of data can drive franchise growth and better decision-making
-Tips for attracting quality franchise candidates — and building long-term relationships
-Stories from Jason's 30+ years’ experience in the franchise sector and what fuels his passion for franchising and supporting others in the space

Learn more: https://www.constantcontact.com/au

Renée Chaplin, VP of APAC at Constant Contact, interviews Nicola Votier, CMO of Poolwerx.

In this episode:

• Introduction of Nicola, the CMO of Poolwerx
• Discussion on the day-to-day tasks of a CMO at Poolwerx
• Understanding the importance of national and local marketing strategies
• The role of technology in Poolwerx' marketing efforts
• Addressing the challenges faced by Poolwerx in the current economic climate
• How Poolwerx supports its franchise partners with marketing and training
• Discussion on the future of Poolwerx, including digital transformation and the use of AI

Learn more: https://www.constantcontact.com/au

Renée Chaplin, VP of APAC at Constant Contact, interviews Anne Nalder, CEO of Small Business Association of Australia (SBAA).

In this episode:

• Introduction of Anne and her role in the Small Business Association of Australia
• Discussion on the problems faced by small businesses and the need for better policies
• The importance of education and training for small business owners
• The role of technology in small businesses
• Importance of marketing for small businesses
• Discussion on the new charter signed with the government

Learn more: https://www.constantcontact.com/au

Renée Chaplin, VP of APAC at Constant Contact, interviews Jon Marburger, Director of Email Deliverability at Constant Contact.

In this episode:

• Introduction of John Marburger and his role at Constant Contact
• Explanation of email delivery and deliverability
• Importance of email deliverability
• Constant Contact's email deliverability rate
• Changes implemented by Google and Yahoo
• Impact of these changes on email marketing
• Tips for successful email campaigns

Learn more: https://www.constantcontact.com/au

Renée Chaplin, VP of APAC at Constant Contact, interviews Frank Vella, CEO of Constant Contact.

In this episode:

• Introduction to Constant Contact and its mission
• Discussion on how Constant Contact helps small businesses in their marketing efforts
• The role of AI in content creation on the platform
• Importance of email marketing and the challenges of deliverability
• The role of digital marketing agencies in leveraging Constant Contact

Learn more: https://www.constantcontact.com/au