Social Pulse Podcast: Hospitality Edition Podcast Por Mike Allton arte de portada

Social Pulse Podcast: Hospitality Edition

Social Pulse Podcast: Hospitality Edition

De: Mike Allton
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 Social Pulse Podcast: Hospitality Edition is your essential resource for mastering social media marketing challenges in the hospitality industry - with genuine insights. Join award-winning marketer Mike Allton as he brings together hospitality social media and community managers just like you, uncovering the most persistent challenges they face and the innovative ways they’ve tackled them. Each episode delivers a candid look at the realities of marketing - from changing consumer behaviors to new engagement strategies - and practical advice that you can implement in your own operations. Whether you’re managing a bustling hotel chain or a cozy boutique inn, Social Pulse Podcast: Hospitality Edition will enhance your understanding, tackle your biggest social media hurdles, and equip you with successful marketing strategies for today and beyond. Eager to boost your online presence? It’s time to subscribe. Brought to you by Agorapulse: the #1 rated social media management solution trusted by thousands. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton.2024-present Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • An Important Announcement About This Podcast

    An Important Announcement About This Podcast
    Jul 1 2025
    Thank you for being a loyal listener! In this special, final episode, host Mike Allton shares some big, exciting news about the future of our podcast conversations. We're evolving and bringing everything under one roof to create a single, powerhouse weekly show designed to help social media managers win. Listen to this important announcement to hear all about the new "Social Pulse Podcast" and, most importantly, how you can join us on this new journey. We'll tell you exactly where to find and subscribe to the new show so you don't miss a single future episode. This will be the last episode published on this feed. We can't wait to see you at our new home! Apple Podcasts - https://podcasts.apple.com/us/podcast/social-pulse-podcast-real-conversations-with-top-social-media-marketers/id1822999008 Spotify - https://open.spotify.com/show/5reL3RK98RE69svpKXSAy6?si=nmDl3CkvTZGXuwSf5jniGw YouTube - https://www.youtube.com/playlist?list=PLj761urWw7218XPLpqJ3-WAkBUi-4a5fs Amazon Music & Audible - https://music.amazon.com/podcasts/a5b04105-e265-442a-91d6-ebb407deb008/social-pulse-podcast-real-conversations-with-top-social-media-marketers
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    2 m
  • The ROI of Experiential Marketing: Metrics That Matter

    The ROI of Experiential Marketing: Metrics That Matter
    Jun 20 2025
    You've put together an amazing event for your hotel. The decor was perfect, the food was incredible, and guests seemed to have a great time. But when your CEO asks about the return on investment, you freeze. How do you prove that these brand experiences are worth the time, effort, and budget? Maybe you're tracking basic metrics like attendance or social media mentions, but you know there's got to be more to it than that. You see other hotels investing heavily in experiential marketing, yet you struggle to justify the expenses to leadership. Should you be measuring guest satisfaction differently? What about long-term brand value? And how do you connect these experiences to actual revenue? These are questions that keep many hospitality marketers up at night, and that's exactly what we're going to address today. Our guest, Carlos Fájer, Marketing and Communications Director at W Mexico City, has mastered the art of not just creating exceptional brand experiences, but measuring their true business impact. He's here to share his practical approach to proving ROI and identifying the metrics that really matter. Social Pulse Podcast host Mike Allton asked Carlos Fajer about: 🟣Key Success Metrics: Understanding the right metrics to measure experiential marketing's success. 🟣Data Collection Techniques: How to effectively gather data before, during, and after events. 🟣Aligning Experiences with Business Goals: Ensuring brand experiences support broader company objectives. Learn more about Carlos Fajer Connect with Carlos Fajer on LinkedIn Connect with Carlos Fajer on Instagram Resources & Brands mentioned in this episode 💜 W Mexico City Connect with W Mexico City on Instagram Learn more about Agorapulse with a free demo 🧡 Disney Starbucks Universal Studios Warner Pictures Barbie Wonka Andy's Barbecue Restaurant at Disney Toy Story How to Use Agorapulse’s New Social Listening Tool to Unlock Strategic Insights Evernote Google Keep Apple Notes Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/the-roi-of-experiential-marketing-metrics-that-matter Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    28 m
  • The Art of the Hospitality Merger: Protecting Brand Value While Evolving

    The Art of the Hospitality Merger: Protecting Brand Value While Evolving
    Jun 6 2025
    Every hospitality brand faces moments of transformation, but few are as challenging as a major merger. When two established companies combine forces, the stakes couldn't be higher - you're tasked with preserving the trust and recognition you've built while simultaneously creating something new and powerful. For marketing leaders, it's like performing a high-wire act: maintain the equity you've earned while building excitement for what's coming next. Many marketing directors find themselves asking: How do we honor our legacy while embracing change? What elements of our brand do we keep, and what do we reinvent? Today we're joined by Ashley Currin, Director of Marketing at CSI DMC, who's currently steering one of the industry's most significant mergers between CSI DMC and 360DG. With over 18 years of experience in destination management and a proven track record of driving successful marketing initiatives, Ashley brings unique insights into the delicate art of brand evolution during major organizational change. Social Pulse Podcast host Mike Allton asked Ashley Currin about: 🟣Strategic Brand Evolution - Learn how to identify which brand elements to preserve and which to transform during a merger 🟣Stakeholder Communication - Discover effective strategies for keeping clients, partners, and team members aligned and confident during major changes 🟣Market Leadership Positioning - Understand how to leverage a merger to establish stronger market presence while maintaining trust and credibility Learn more about Ashley Currin Connect with Ashley Currin on LinkedIn Resources & Brands mentioned in this episode 💜 CSI DMC 360 DG Learn more about Agorapulse with a free demo 🧡 Mention by Agorapulse: Why We’re Investing in Social Listening Asana HubSpot Slite Slite: What is Search as a Service? All you need to know Canva Create Canva Sheets Canva Coding Event Planner Confessions Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/the-art-of-the-hospitality-merger-protecting-brand-value-while-evolving Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    23 m
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