Episodios

  • An Important Announcement About This Podcast

    An Important Announcement About This Podcast
    Jul 1 2025
    Thank you for being a loyal listener! In this special, final episode, host Mike Allton shares some big, exciting news about the future of our podcast conversations. We're evolving and bringing everything under one roof to create a single, powerhouse weekly show designed to help social media managers win. Listen to this important announcement to hear all about the new "Social Pulse Podcast" and, most importantly, how you can join us on this new journey. We'll tell you exactly where to find and subscribe to the new show so you don't miss a single future episode. This will be the last episode published on this feed. We can't wait to see you at our new home! Apple Podcasts - https://podcasts.apple.com/us/podcast/social-pulse-podcast-real-conversations-with-top-social-media-marketers/id1822999008 Spotify - https://open.spotify.com/show/5reL3RK98RE69svpKXSAy6?si=nmDl3CkvTZGXuwSf5jniGw YouTube - https://www.youtube.com/playlist?list=PLj761urWw7218XPLpqJ3-WAkBUi-4a5fs Amazon Music & Audible - https://music.amazon.com/podcasts/a5b04105-e265-442a-91d6-ebb407deb008/social-pulse-podcast-real-conversations-with-top-social-media-marketers
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    2 m
  • The ROI of Experiential Marketing: Metrics That Matter

    The ROI of Experiential Marketing: Metrics That Matter
    Jun 20 2025
    You've put together an amazing event for your hotel. The decor was perfect, the food was incredible, and guests seemed to have a great time. But when your CEO asks about the return on investment, you freeze. How do you prove that these brand experiences are worth the time, effort, and budget? Maybe you're tracking basic metrics like attendance or social media mentions, but you know there's got to be more to it than that. You see other hotels investing heavily in experiential marketing, yet you struggle to justify the expenses to leadership. Should you be measuring guest satisfaction differently? What about long-term brand value? And how do you connect these experiences to actual revenue? These are questions that keep many hospitality marketers up at night, and that's exactly what we're going to address today. Our guest, Carlos Fájer, Marketing and Communications Director at W Mexico City, has mastered the art of not just creating exceptional brand experiences, but measuring their true business impact. He's here to share his practical approach to proving ROI and identifying the metrics that really matter. Social Pulse Podcast host Mike Allton asked Carlos Fajer about: 🟣Key Success Metrics: Understanding the right metrics to measure experiential marketing's success. 🟣Data Collection Techniques: How to effectively gather data before, during, and after events. 🟣Aligning Experiences with Business Goals: Ensuring brand experiences support broader company objectives. Learn more about Carlos Fajer Connect with Carlos Fajer on LinkedIn Connect with Carlos Fajer on Instagram Resources & Brands mentioned in this episode 💜 W Mexico City Connect with W Mexico City on Instagram Learn more about Agorapulse with a free demo 🧡 Disney Starbucks Universal Studios Warner Pictures Barbie Wonka Andy's Barbecue Restaurant at Disney Toy Story How to Use Agorapulse’s New Social Listening Tool to Unlock Strategic Insights Evernote Google Keep Apple Notes Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/the-roi-of-experiential-marketing-metrics-that-matter Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    28 m
  • The Art of the Hospitality Merger: Protecting Brand Value While Evolving

    The Art of the Hospitality Merger: Protecting Brand Value While Evolving
    Jun 6 2025
    Every hospitality brand faces moments of transformation, but few are as challenging as a major merger. When two established companies combine forces, the stakes couldn't be higher - you're tasked with preserving the trust and recognition you've built while simultaneously creating something new and powerful. For marketing leaders, it's like performing a high-wire act: maintain the equity you've earned while building excitement for what's coming next. Many marketing directors find themselves asking: How do we honor our legacy while embracing change? What elements of our brand do we keep, and what do we reinvent? Today we're joined by Ashley Currin, Director of Marketing at CSI DMC, who's currently steering one of the industry's most significant mergers between CSI DMC and 360DG. With over 18 years of experience in destination management and a proven track record of driving successful marketing initiatives, Ashley brings unique insights into the delicate art of brand evolution during major organizational change. Social Pulse Podcast host Mike Allton asked Ashley Currin about: 🟣Strategic Brand Evolution - Learn how to identify which brand elements to preserve and which to transform during a merger 🟣Stakeholder Communication - Discover effective strategies for keeping clients, partners, and team members aligned and confident during major changes 🟣Market Leadership Positioning - Understand how to leverage a merger to establish stronger market presence while maintaining trust and credibility Learn more about Ashley Currin Connect with Ashley Currin on LinkedIn Resources & Brands mentioned in this episode 💜 CSI DMC 360 DG Learn more about Agorapulse with a free demo 🧡 Mention by Agorapulse: Why We’re Investing in Social Listening Asana HubSpot Slite Slite: What is Search as a Service? All you need to know Canva Create Canva Sheets Canva Coding Event Planner Confessions Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/the-art-of-the-hospitality-merger-protecting-brand-value-while-evolving Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    23 m
  • Why Micro-Influencers Are the Secret Sauce to Restaurant Marketing Success

    Why Micro-Influencers Are the Secret Sauce to Restaurant Marketing Success
    May 23 2025
    If you're pouring money into celebrity endorsements and big-name influencers for your restaurant marketing, you might be shocked to learn you're potentially wasting your budget. Many hospitality brands are discovering that their flashiest influencer campaigns aren't delivering the engagement or conversions they expected. The industry is at a turning point where authenticity is trumping celebrity status, and the most successful restaurants are completely reimagining their influential marketing strategy. Today, we're joined by Alexandra Seward, a digital marketing powerhouse who's managed social media for over 50 restaurant brands and has worked with everyone from NFL players to Real Housewives stars. But what she's discovered about micro-influencer partnerships is going to transform how you think about influencer marketing. As the current social media leader for The Briad Group and former marketing strategist for Atlas Restaurant Group, Alexandra brings real-world experience and data-driven insights to this critical conversation. Social Pulse Podcast host Mike Allton asked Alexandra Seward about: 🟣Engagement Over Reach: Learn why smaller, more engaged audiences consistently outperform celebrity followers for restaurant marketing ROI. 🟣Partnership Selection: Master the art of identifying and vetting authentic micro-influencers who align with your restaurant's brand values. 🟣Strategic Implementation: Understand how to structure micro-influencer campaigns that drive real results for your restaurant. Learn more about Alexandra Seward Connect with Alexandra Seward on LinkedIn Connect with Alexandra Seward on Instagram Resources & Brands mentioned in this episode The Briad Group Atlas Restaurant Group Learn more about Agorapulse with a free demo 🧡 Concourse Club in Woodridge, New Jersey Bradford Rooftop Visit New Jersey New Jersey Digest San Diego Padres Tony Gwynn Ultimate Guide to Social Media Marketing Adobe Summit Goldie Chan Leon Lin Christina Rodriguez Resy Metricool Instagram insights Meta insights Hootsuite Hey Orca Social Media Marketing Summit in New York City The Marketing Happy Hour Podcast The Influencer Marketing Lab Podcast The Skinny Confidential Podcast Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/why-micro-influencers-are-the-secret-sauce-to-restaurant-marketing-success Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    29 m
  • One Manager, Many Brands: The Framework for Multi-Property Social Media Success

    One Manager, Many Brands: The Framework for Multi-Property Social Media Success
    May 9 2025
    Social media management for one hospitality brand can feel like a full-time job—because it is! But what happens when your responsibilities multiply across not just two or three, but seven distinct hotel properties? The complexity increases exponentially. You're suddenly juggling different target audiences, unique selling points, varying aesthetics, and distinct brand voices—all while trying to maintain consistency, quality, and engagement across every platform. Many hospitality marketers find themselves drowning in content calendars, scrambling to create unique posts for each property, and struggling to track performance across multiple accounts. The pressure to show ROI intensifies as you spread your attention thinner. You might ask yourself: How do I maintain quality without burning out? How do I create specialized content for each property without losing efficiency? And how do I organize my workflow to make all of this manageable? Today's guest knows these challenges intimately and has developed a framework that not only works—it excels. Faye Albanna transitioned from education to become the Social Media Manager at Rosen Hotels & Resorts, where she oversees social media for seven distinct properties while managing a team of 13 associates. Her strategic approach has transformed Rosen's social presence and convinced even the most skeptical stakeholders of social media's value to their hospitality business. Social Pulse Podcast host Mike Allton asked Faye Albanna about: 🟣Systematic Organization Matters - Listeners will learn how to build scalable systems that make managing multiple hospitality brands on social media not just possible, but efficient. 🟣Team Structure Blueprint - Discover how to organize, train, and empower a social media team to handle multiple properties with clear accountability and communication. 🟣Content Differentiation Strategy - Understand practical approaches to creating unique content for each property while maintaining brand consistency and resource efficiency. Learn more about Faye Albanna Connect with Faye Albanna on LinkedIn Resources & Brands mentioned in this episode 💜 Rosen Hotels & Resorts Connect with Rosen Hotels & Resorts on Connect with Rosen Hotels & Resorts on Threads Connect with Rosen Hotels & Resorts on Facebook Connect with Rosen Hotels & Resorts on Instagram Learn more about Agorapulse with a free demo 🧡 Harris Rosen Rosen Aquatic and Fitness Center Rosen Gives Back Universal Park Epic Rose and Shingle Creek Property When Your Brand Doesn’t Fit in a Box: A Clear Sky Resorts Story OneDrive Our very first episode Ft. MGM Grand Leverage Key Conversations Microsoft Planner Microsoft Forms Canva Adobe Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/one-manager-many-brands-the-framework-for-multi-property-social-media-success Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    30 m
  • When Your Brand Doesn't Fit in a Box: A Clear Sky Resorts Story

    When Your Brand Doesn't Fit in a Box: A Clear Sky Resorts Story
    Apr 25 2025
    Have you ever tried explaining something that has no direct comparison? Something so unique that every time you start describing it, you find yourself saying "Well, it's kind of like…" but nothing quite fits? In the hospitality industry, where guests often seek familiar experiences they can trust, marketing a completely unique concept can feel like trying to fit a square peg in a round hole. Today's guest knows these challenges intimately. Stacy Feinberg, Social Media Manager at Clear Sky Resorts, brings a unique perspective to this challenge. As a former educator turned social media professional, she's taken on the task of marketing luxury glamping domes that combine the comfort of high-end accommodations with immersive outdoor experiences. Her background in education has become her secret weapon in helping audiences understand and embrace this innovative hospitality concept. Social Pulse Podcast host Mike Allton asked Stacy Feinberg about: 🟣Educational Approach to Content - Understanding how teaching principles can transform complex or novel concepts into digestible, engaging social media content 🟣Audience Understanding - Learning to read and respond to audience feedback to refine your message and improve engagement 🟣Innovation Communication - Mastering the art of introducing new concepts while maintaining authenticity and building trust Learn more about Stacy Feinberg Connect with Stacy Feinberg on LinkedIn Resources & Brands mentioned in this episode 💜 Clear Sky Resorts Learn more about Agorapulse with a free demo 🧡 Hal Feinberg Connect with Clear Sky Resorts on Pinterest Connect with Clear Sky Resorts on IG Connect with Clear Sky Resorts on Facebook Connect with Clear Sky Resorts on TikTok Connect with Clear Sky Resorts on Twitter Connect with Clear Sky Resorts on Youtube Pinterest Power: Unlocking the Untapped Potential for Hospitality Brands Marcus Sheridan They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Business Suite on TikTok Jen Herman Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/when-your-brand-doesnt-fit-in-a-box-a-clear-sky-resorts-story Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    23 m
  • Strategic Storytelling: Marketing Different Hospitality Experiences Within the Same Ecosystem

    Strategic Storytelling: Marketing Different Hospitality Experiences Within the Same Ecosystem
    Apr 10 2025
    Ever feel like your property's Instagram looks like it was designed by a committee with opposing agendas? One post showcases your elegant wedding venue, the next highlights your rowdy rooftop bar, and another features your serene spa retreat. Marketing multiple hospitality experiences under one roof without giving your audience whiplash is one of the industry's greatest challenges—yet it's essential for success in today's competitive landscape. Our guest today has mastered this balancing act. Adir Tal, the marketing mind behind LA hotspots Calamigos Guest Ranch and The Victorian, transitioned from world-traveling DJ to hospitality innovator. He's now a expert at telling cohesive brand stories while juggling exclusive membership programs, luxury accommodations, and high-profile events—all without breaking a sweat. Today, he's sharing his strategic storytelling secrets with us. Social Pulse Podcast host Mike Allton asked Adir Tal about: 🟣Strategic Brand Hierarchy - Understand how to create a marketing framework where multiple hospitality experiences can coexist under one brand without competing for attention. 🟣Channel Specialization - Discover how to strategically allocate marketing channels to different aspects of your business while maintaining brand consistency across all touchpoints. 🟣Operational Integration - Learn why the most effective hospitality marketing strategies are developed with a deep understanding of operations and execution capabilities. Learn more about Adir Tal Connect with Adir Tal on LinkedIn Resources & Brands mentioned in this episode 💜 Calamigos Guest Ranch Learn more about Agorapulse with a free demo 🧡 Calamigos Guest Ranch Calamigos Guest Ranch on IG Private Club, Public Presence: The Art of Social Media Balance Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer Shut Up and Listen!: Hard Business Truths that Will Help You Succeed by Tilman Fertitta Hollywood Virgin: Breaking Into and Out of Show Business by Jason Felts Social Media Marketing World in San Diego Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/strategic-storytelling-marketing-different-hospitality-experiences-within-the-same-ecosystem Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    36 m
  • From Print to Digital: Transforming Tourism Storytelling in Hocking Hills

    From Print to Digital: Transforming Tourism Storytelling in Hocking Hills
    Mar 20 2025
    Ever tried explaining the magic of your destination using only a Facebook post? Tourism marketers everywhere are wrestling with the shift from glossy brochures to compelling digital content. You're constantly balancing the need to showcase breathtaking landscapes while somehow measuring if all those likes actually translate to visitors. Today's conversation brings you practical wisdom from someone who's mastered this transition. Megan Myers, Digital Media Director for the Hocking Hills Tourism Association, has transformed how Southeast Ohio tells its story. She's moved beyond traditional print ads to build thriving digital platforms that actually drive tourism. Through social media, blogs, and e-newsletters, Megan's work showcases the region's natural beauty and experiences in ways that connect with real travelers. Ready to reimagine how you tell your destination's story? Megan's insights on digital transformation might be exactly what you need. Social Pulse Podcast host Mike Allton asked Megan Myers about: 🟣Digital Evolution Strategy - Learn how to evaluate which traditional marketing elements should be maintained while building new digital channels for maximum tourism impact. 🟣Content that Converts - Discover the specific types of digital storytelling that transform casual social media followers into actual visitors to your destination. 🟣Measuring Tourism Impact - Understand which metrics truly matter when evaluating the effectiveness of your digital tourism marketing efforts. Learn more about Megan Myers Connect with Megan Myers on LinkedIn Resources & Brands mentioned in this episode 💜 Hocking Hills Tourism Association Learn more about Agorapulse with a free demo 🧡 Hawking Hills State Park An Episode - Tourism Marketing Unplugged: Real Challenges, Real Solutions Ohio's State Tourism co-op program Explore Hawking Hills pages Destinations International Annual Convention CrowdRiff Marketing Brew explorehawkinghills.com Explore Hocking Hills Facebook Page Explore Hocking Hills Instagram page Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/from-print-to-digital-transforming-tourism-storytelling-in-hocking-hills Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mi
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    25 m