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Start With Occupancy

Start With Occupancy

De: Tiffany Hill Allen
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Whether you are a Sales Director in a large community, a new residential assisted living owner, or an entrepreneur serving the aging adult care market, this podcast will be your marketing and sales go-to resource!


Hi, I am Tiffany...a twelve-year senior living sales and marketing veteran who worked as a multi-state Regional Director of Sales & Marketing overseeing the success of corporate and investor portfolio of communities.

I have coached and trained sales teams to turn occupancy-challenged communities to become consistent 100% occupancy high achievers.


Why is this important? Full communities mean more seniors are helped and more families are served. The bottom line...in our business, more occupancy = more opportunity to help others. The top 3 questions most often asked are:


  • How do I market my community to more families and referrers?
  • How do I manage my time to do ALL that is required of me?
  • How do I grow my business or in my career?


This is where Start With Occupancy will become your go-to resource for ideas, tactics, and proven strategies to help you and your team.


Because...EVERYTHING starts with the occupancy in mind.


  • Need referral-generating event ideas? No problem.
  • Need to know how to do that dreaded video with impact? I got you.
  • Wonder how to effectively market to professionals? Yep, that too.
  • Want to learn how to build a prospect-centered team to help with sales?


I have your back!


I will answer ALL of these questions and then some!


Get ready to receive helpful sales tips, proven business development strategies, the latest social media hacks, and transformative motivational stories that will help you impact the lives of the aging, their families, and your team. Increasing occupancy can be challenging. But, "a smooth sea never made a skilled sailor.”


So, join me as you hone your skills to Inspire Change, Impact Lives, and Improve Outcomes. Are you ready? Let’s Go!

© 2025 Start With Occupancy Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • What’s The Cost Of A Bored Resident - Day 7

    What’s The Cost Of A Bored Resident - Day 7
    May 22 2025

    Have a marketing question? Text it here!

    Your activity calendar says a lot more about your community than you think.
    (And no! Bingo three times a week doesn’t count as personalized.)

    If families visit and see empty chairs, disengaged residents, or the same calendar that hasn’t changed in months...they’re gone.

    Because let’s be honest, you can’t market your way out of a dull experience.

    So... what’s the cost of a disengaged resident?
    👉 Low morale
    👉 Faster decline
    👉 Negative reviews
    👉 And worst of all—families who regret choosing you.

    A thoughtful, personalized activity program isn’t just for entertainment.
    It’s your quiet powerhouse for referrals, reviews, and retention.

    In this episode, we’ll talk about how to reframe your programming as a strategy, not just a schedule. Let's talk about what it really takes to create engagement that builds occupancy.

    If you’ve ever:

    • Wondered why your activities aren’t increasing referrals or retention
    • Felt like your engagement strategy is just filling time
    • Struggled to get residents to actually participate
    • Wanted to highlight your community culture without feeling salesy...

    This one’s for you.

    💬 Was this helpful?
    Tag me in a screenshot or selfie of you listening to the podcast, and let me know the name of your community—I’d love to give you a shoutout in an upcoming episode!

    Support the show

    Want more? Tips, workshops and trainings are available to you!

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
    4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

    Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
    Más Menos
    30 m
  • Your Move In Day Staff Can Make or Break You: Here’s How to Get It Right!

    Your Move In Day Staff Can Make or Break You: Here’s How to Get It Right!
    May 19 2025

    Have a marketing question? Text it here!

    What if the reason you're not getting more referrals or better retention isn’t your marketing… but your move-in process?

    In this episode, I’m going all in on something that doesn’t get talked about enough. It is how your staff sets the tone for every new resident’s experience and why the first 24 hours can either reinforce trust or break it completely.

    If you've ever:

    • Felt like your caregivers “just don’t get it”
    • Lost a move-in after everything looked perfect on paper
    • Struggled to create consistent culture across your team
    • Wondered how to make new residents feel at home without a big budget...

    …this episode is for you.

    I'm sharing the exact method I used to train teams, build trust myself, and turn move-ins into a true moment of connection. I am giving all the goodies to you...with practical tips, real stories, and the one powerful mindset shift you may be missing.

    Because when your staff becomes the heartbeat of your community, retention isn’t a struggle, it’s a natural outcome.

    What You’ll Learn:

    • The “4 Ps” to create unforgettable first impressions (even in small homes)
    • How to avoid the service failures that cost you more than you realize
    • What your team really needs to hear before move-in day
    • How towel animals, cheesecake, and training can help you to build a 98% occupied community too...wink...wink

    🎁 Bonus Resource Coming Soon:
    Stay tuned!

    🚨 Enrollment for the Momentum Marketing Bootcamp closes June 1!
    Let’s turn your passion into full occupancy—together.

    If this episode resonates, leave a review and share with another owner who needs it. Your support helps this message reach more people in our industry—and I’m so grateful you’re part of it.

    Support the show

    Want more? Tips, workshops and trainings are available to you!

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
    4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

    Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
    Más Menos
    54 m
  • Master the Move-In Experience: Create Raving Fans And Close the Back Door

    Master the Move-In Experience: Create Raving Fans And Close the Back Door
    Nov 18 2024

    Have a marketing question? Text it here!

    Support the show

    Want more? Tips, workshops and trainings are available to you!

    1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
    2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
    3. Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
    4. Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.

    Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
    Más Menos
    32 m
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