In this episode, Cristina Flaschen shares how she turned her deep frustration with software integrations into a scalable B2B SaaS business. She discusses falling in love with the problem, identifying the right customers, and competing with bigger players by staying focused on product quality and authenticity. Cristina also opens up about her journey as a non-technical female founder in a technical space, and how empathy and humility have shaped her leadership.

About Cristina Flaschen:

Cristina Flaschen is the co-founder and CEO of Pandium, a platform that helps B2B SaaS companies build and manage integrations at scale. With over 15 years of experience in enterprise software, she launched Pandium to give developers a faster, more flexible integration experience. Cristina is known for her empathetic leadership style and advocacy for diversity in tech.

Here is what we cover:

• Pandium’s Origin: Built from Cristina’s own pain managing integrations—focused on simplicity and scale.
• Problem Obsession: True product-market fit came from constant ideation and passion for solving integration complexity.
• ICP Discovery: Mid-market SaaS companies (1,000+ customers) were the best fit—not small startups or open-source-focused devs.
• Revenue-First GTM: Prioritized paying customers early, guiding pricing and product strategy.
• Integration Complexity: Hard part isn’t APIs—it’s handling third-party systems, data issues, and reliability at scale.
• Leadership & Gender Dynamics: Cristina shares her experience navigating tech as a non-technical female founder.
• Empathy & Humility: Emphasizes listening, asking questions, and caring deeply about people as leadership strengths.
• Customer-Centric Culture: All employees engage with customers, driving better products and insights.
• Competing with Giants: Wins by leaning into product depth, authenticity, and not mimicking bigger competitors.
• Content-Led Growth: Grows through high-quality, founder-led content that reflects the brand’s voice.

To lower your churn, visit https://churnkey.co

-------------------------- About Churnkey --------------------------

Churnkey is the retention automation platform that lowers your churn, boosts your MRR, speeds your growth, and launches your enterprise value to the moon. We help companies stop churn at the point of cancellation, recover failed payments, learn why customers are cancelling, and fix it. We don't just provide data. We take action.

In this episode, Vinay Patankar unpack the company’s founding story, evolution from a horizontal SaaS product to a compliance-focused automation platform, and the growing role of AI in business workflows. The conversation highlights key learnings from building a product in the process management space, the challenges of product-led growth (PLG), and how AI is best used as a supportive tool rather than a human replacement.

About Vinay Patankar: Vinay Patankar is the CEO and founder of Process Street, a leading platform for workflow automation and compliance. With a background in scaling remote teams and a passion for operational efficiency, Vinay built Process Street to streamline recurring work and help businesses automate complex processes. Under his leadership, the company has evolved from a PLG-focused startup to an AI-powered solution serving compliance-heavy industries like HR, IT, and finance.

Here is what we cover:

• Founding & Early Vision

• Built to solve quality control in remote teams.
• Started as a broad, PLG-driven workflow tool.

• PLG Challenges

• Limited virality and single-user value hindered growth.
• Complex setup made quick wins difficult.

• Strategic Pivot

• Compliance-heavy teams (HR, IT, legal) showed higher retention.
• Repositioned as an AI-powered compliance automation platform.

• AI in Business

• AI works best as a copilot, not a replacement.
• Helps automate content, support, and code tasks.
• Tools like Superhuman are redefining inbox and workflow management.

• Barriers & Adoption

• Founders often resist automation due to uncertainty.
• Education and expert guidance ease the transition.

• Looking Ahead

• AI voice assistants with LLMs could drive mass adoption.
• SMB tools are rapidly improving and closing the gap with enterprise tech.

To lower your churn, visit https://churnkey.co

-------------------------- About Churnkey --------------------------

Churnkey is the retention automation platform that lowers your churn, boosts your MRR, speeds your growth, and launches your enterprise value to the moon. We help companies stop churn at the point of cancellation, recover failed payments, learn why customers are cancelling, and fix it. We don't just provide data. We take action.

In this episode, Liam Martin breaks down the evolving landscape of AI, marketing, and business strategy. The conversation explores the coming disruption from AI, the decline of traditional marketing channels like SEO, and the rising value of product marketing, community, and brand equity. Liam outlines where he sees the most defensible business strategies forming as AI reshapes the SaaS and tech world.

About Liam Martin:

Liam Martin is the co-founder and CMO of Time Doctor and Staff.com, popular time tracking platforms used by top brands. He is also a co-organizer of the Running Remote Conference and an advocate for remote work. With expertise in outsourcing and process design, Liam consults on optimizing work operations. His mission is to empower workers to work from anywhere, anytime. Featured in top publications like Forbes and Inc., Liam travels frequently, promoting remote work and flexibility.

Here is what we cover:

• AI’s Impact on Jobs: By 2027, AI could replace up to 50% of jobs. Liam recommends spending 2 hours daily on AI learning and focusing on tasks that require multitasking, where humans still excel.
• SEO Decline: Traditional SEO is losing effectiveness, with big companies like HubSpot seeing major traffic declines. AI-powered tools are making traditional content generation and search methods less relevant.
• Role of Product Marketers: Product marketers will thrive as AI tools allow them to build and market products without engineers, enabling smaller teams to scale quickly.
• AI in Paid Ads: AI is automating ad creation and optimization. While creative direction remains human-driven, ad management will increasingly be AI-driven.
• Brand Equity: Brand equity will become a major competitive advantage as search and paid ads lose relevance. Acquiring valuable domains or trusted brands can help companies stand out.
• Community Building: Building a community and creating emotional connections with customers will be crucial for long-term growth and customer loyalty.
• Upcoming Focus: Liam stresses the importance of attending events like Running Remote to build strong communities and personal connections with customers.

To lower your churn, visit https://churnkey.co

-------------------------- About Churnkey --------------------------

Churnkey is the retention automation platform that lowers your churn, boosts your MRR, speeds your growth, and launches your enterprise value to the moon. We help companies stop churn at the point of cancellation, recover failed payments, learn why customers are cancelling, and fix it. We don't just provide data. We take action.