Recorded live on location at White House Custom Colour, Erica discusses how she turned a sale that didn't go as planned into a chance to build trust, confidence and clients that come back again and again

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.

Ben and I are renovating our home, and part of that includes picking out a fireplace (hurray!).
We thought it would be simple—walk into a store, pick one out, order. But instead, we had three wildly different experiences. And by the end, I realized this had everything to do with what’s working in sales right now in 2025.
Quick summary:
Store #1: all the friendly chit-chat, but we left without answers
Store #2: bombarded us with pushy sales tactics (eww)
Store #3: the expert who guided us with clarity and confidence, making the decision easy.
Guess who got our business?
This same dynamic is happening in the wedding industry right now. Clients don’t want to be sold to. They don’t need a new best friend. They need an expert guide—someone who knows exactly what they want before they do and makes booking a no-brainer.
If you’ve been feeling like couples aren’t moving forward, or you’re losing them to cheaper options, this episode is for you. I break down:
✔ The key mistake most are making in sales (without realizing it) ✔ What today’s clients actually need to feel confident booking ✔ How to be the “just right” choice—without pressure or discounting

When you show up as the trusted expert, couples won’t just book you—they’ll refer you before they’ve even signed the contract. That’s what’s working in 2025.

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.

Have you ever felt stuck in a routine that doesn’t align with the life you truly want—like you’re just getting by instead of thriving?

That was me in 2013.
At that time, my hubby Ben was grinding away, spending 60+ hours a week away from our family (baby boy #2 had just arrived on the scene!) for a career he didn’t love. It was a “wake up - go to work - go to sleep - repeat” kind of life that we knew wasn’t for us.
But change requires action.
And for us, that meant figuring out how to turn my “glorified hobby” into a real business—that could replace Ben’s salary, cover health insurance, and give us the freedom to not just survive, but to live a life that excites us.
We set a huge, slightly terrifying goal: add $150,000 to our revenue in 12 months.
At first, it felt kind of impossible…until we broke it down:
$150K in a year became 30 weddings at $5K each
30 weddings meant booking just 2.5 per month
Suddenly, it wasn’t about how to leave a “stable” job but how to book a few more clients each month
I worked harder than ever that year…but in July of 2014, Ben handed in his notice and we stepped into the life we’d dreamed of.
This journey wasn’t just about money—it was about creating time, freedom, and the ability to be present for our family. It’s about showing up for the moments that matter most.
Here’s the thing: achieving your vision doesn’t have to be overwhelming. It starts with clarity on what you truly want and a step-by-step plan to get there. When you break down big goals into actionable pieces, they stop feeling impossible.
If this story sparks something in you—a vision for your own life or business—know that it’s possible. Whether your goal is to hit a financial milestone, redefine your work-life balance, or simply dream bigger, I’m here to help.
Tune into this week’s episode of the Successful Creatives podcast to hear the behind the scenes on how I “manifested” an additional $150,000 in 12 months, so that you can make your dreams a reality now.
Let’s make this year the one where everything changes.

Successful Creatives make the world brighter. Follow @theewingsstudio on instagram for weekly tips and tricks to uplevel your bookings and increase profits so that you can accomplish all of the goals on your heart.